The Marketing Umbrella Podcast

MUP  - Nemanja Milic Show notes

What if your most successful product was born from the manual tasks you hated doing yourself?

Nemanja Milic, known as "Nemo," is a seasoned Ad-Tech founder and product owner currently specializing in AI-driven B2B lead generation. As an "AI tool building wizard," he helps companies scale their growth through "vibe coding" lead magnets and advanced automation. His work focuses on transforming tradit...

What if your toughest sales calls turned into the stories that fill your pipeline?

Omar Majthoub didn’t begin his career in a boardroom. He started on the phones, making cold calls and learning what people actually care about and what makes them disengage. That hands-on experience still shapes how he leads marketing today: clear, simple messages rooted in real conversations.

On this episode of The Marketing Umbrella Podcast, Omar t...

What if AI could turn ad creative from art to science?

Ad creative is the black box of advertising. It drives 49% of sales, more than brand or distribution, yet it's the least understood part of any campaign. Hikari Senju, founder and CEO of Omneky, is changing that. With a Harvard computer science degree and a childhood spent between his painter father's art studio and his grandfather's tech career at IBM, Hikari saw something in ...

Most people think AI is here to replace creatives, automating the magic out of advertising and turning strategists into button-pushers. Pip Bingemann thinks differently.  As co-founder and CEO of Springboards, he's built an AI platform that does something completely different: it accelerates human creativity instead of replacing it.

In this episode of The Marketing Umbrella Podcast, Pip shares the wild origin story of Springboards....

What if the future of advertising isn’t about who you are, but what you’re thinking about right now?

Brendan Norman has always been drawn to systems: how they work, where they break, and what others overlook. From being the first salesperson at Facebook Audience Network (where he helped scale the business to $3 billion) to leading Unity’s ad business through its IPO, Brendan’s career has been about asking better questions.

Now, he’...

What if 80% of your marketing budget is actually being wasted right now?

Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of marketing leadership under his belt. Today, he's the co-founder and CEO of Provalytics, a cookieless attribution solution that helps marketers prove the impact from upper funnel channels like CTV. Jeff didn't plan to get into measurement, but stumbled into it when he discovered a ...

How AI search engines are becoming your company's most popular and least trained sales reps!

Michael Buckbee has spent nearly two decades working at the intersection of marketing and technology, building solutions for everyone from the U.S. Navy and Fortune 100 companies to YC startups, presidential candidates, and even rock bands. Today, he's the co-founder of Knowatoa, a service that tracks brand visibility, rankings, and senti...

What if 90% of what businesses call "strategy" is actually just expensive to-do lists?

Alex M.H. Smith didn't set out to become a strategist, and definitely didn't take the traditional path to get there. In fact, he started his strategy consultancy before ever reading a single book on the subject. What he did have was curiosity, a knack for pattern-spotting, and a frustration with how often businesses skip over real thinking in fav...

Gaurav Bhattacharya, known to most as “G,” has spent his life building from the ground up. Raised by a single mom in New Delhi and teaching himself to code at age 10, Gaurav has followed a path shaped by resilience, curiosity, and a deep belief in solving real problems with technology. With over 14 years of experience across product, sales, recruiting, and machine learning, he’s built and sold multiple startups—including Involve.ai...

The Power of Weird: How Calm Used Quirky PR to Go Mainstream

Before Calm became one of the most recognizable wellness apps in the world, it was a nine-person startup in a tiny San Francisco apartment with a big problem: no one knew it existed. That’s when they brought in Peter Freedman, founder of Thinking of Think, a creative PR and guerrilla marketing firm known for turning offbeat ideas into global attention.

In this episode of ...

What Do Counterintelligence and Marketing Have in Common? More Than You Might Think.

Just ask Bill Rice. Before he was helping fintech and SaaS companies drive predictable growth through inbound marketing, Bill was in the U.S. Air Force running counterintelligence and information warfare operations. His journey from espionage to entrepreneurship isn’t just unusual—it’s the foundation of his marketing philosophy.

In this episode of ...

Few CEOs know their company from the inside out quite like Margaret Sikora. With a PhD in Law and nearly a decade at Woodpecker, she’s held roles across the organization—starting in customer support before stepping into leadership as Head of Product, Interim Manager, COO, and now CEO. 

In this episode of the Marketing Umbrella Podcast, host Kevin Prewett talks with Margaret about the lessons she’s learned at every stage of Woodpeck...

How Do You Build a World-Class Company?

In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.

Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in A...

Is a Creative Subscription Service the Secret to Scaling Without Hiring In-House Designers?

Jonathan Grzybowski built Penji out of necessity—struggling to find reliable design talent, he co-founded a creative subscription service that removes the hassle of hiring in-house. Now, as CMO, he helps businesses access high-quality design work on demand. What began as a personal challenge has evolved into a thriving company serving thousa...

Could your network be the catalyst for content co-creation and scalable growth?

In this episode of The Marketing Umbrella Podcast, Jakub Zajicek, founder of Demandi.co, shares insights on building businesses through collaboration and content co-creation. With a successful exit from SpeakOn Podcast (a podcast booking service) under his belt, Jakub now helps B2B teams create impactful content by leveraging their ecosystem of partners...

Struggling to Connect with Modern Buyers? Here’s How to Close More Deals

In this episode of The Marketing Umbrella Podcast, Chelsea Olsen, sales expert and founder of Clohz, shares how modern sales techniques can help you connect with today’s buyers more effectively. With over 20 years of experience—15 of those mastering B2B sales on LinkedIn—Chelsea reveals strategies for building trust, standing out, and closing deals in the digi...

Ready for the Relationship Economy Revolution?

Peter Lisoskie, founder of Relatable and tech innovator, shares how the relationship economy revolutionizes how businesses connect with their customers. With a rich background that includes leadership roles at Nike and Hewlett-Packard and an impressive 18 patents, Peter shares insights that redefine marketing strategies.

Relatable, Peter’s latest innovation, is an interactive video pla...

How AI Can Help Small Businesses Level Up Their Marketing

In this episode of The Marketing Umbrella Podcast, Adam Nathan, founder of Blaze AI and Almanac, shares how AI can simplify marketing for small businesses and agencies. With experience from the White House, Apple, and Lyft, Adam has created tools that make life easier for small teams trying to grow and succeed.

Blaze AI acts like a virtual marketing assistant, helping busine...

Are you building a business that serves your goals—or one that traps you in an endless cycle?

In this episode of the Marketing Umbrella Podcast, Jonathan Baker, head of the M&A practice at Punctuation, shares his knowledge in helping small to medium-sized marketing firms adjust their businesses to fit personal goals and get ready for successful sales. As a former business owner and seasoned advisor, Jonathan tackles the emoti...