The What Sold Podcast

The What Sold Podcast

The story of items bought and sold by a modern day treasure hunter

Episodes

October 8, 2025 40 mins
In this episode of the What Sold Podcast, hosts Matt and Brandon discuss the significant shifts in their business approach, highlighting Matt's transition from eBay to Whatnot due to eBay's increasingly restrictive policies. They explore the importance of adaptability in business, especially during economic downturns. Matt shares detailed insights into his new methods for sourcing and selling jewelry, the diversification of sales p...

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In this episode of the 'What Sold' podcast, the Brandon and Matt discuss their current transition phase, focusing on shifting from eBay to the Whatnot platform for online auctions. Matt shares his positive experiences selling on Whatnot, along with the challenges faced, and the technology and strategies he uses for efficient auctions. They also touch upon eBay's shifting landscape and its impact on sellers. Additionally, they brief...

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In the new and improved What Sold podcast, hosts Matt, aka Cousin Rusty, and his co-host discuss the challenges and frustrations Matt has faced with eBay, particularly focusing on recent account restrictions that have made it difficult for him as a full-time reseller. Matt explains the changes in eBay's policies that have significantly impacted his business, leading to delayed payments and lack of transparency. In response, Matt ha...

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In episode 100 of the What Sold podcast, hosts Matt and Brandon celebrate their milestone amidst technical difficulties. They reflect on their podcast journey, discuss the practicalities of running a small business, and share insights on market research, legal requirements, inventory management, pricing strategies, and customer service. They also delve into the importance of using data analytics, marketing effectively, and the deba...

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In this episode of 'What Sold Podcast,' Brandon and Matt introduce a special guest, Rick, Brandon's older brother, who shares his journey into ecommerce and golf resale. Rick dives into his retirement transition, turning his passion for golf into an eBay business focused on used golf equipment and apparel. He discusses his buying strategies, the learning curve in understanding the resale market, and the importance of conducting tho...

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In this episode of the What Sold podcast, hosts Brandon and Matt discuss Matt's recent trip to Branson, Missouri, and delve into the realities of running a business in a fluctuating economy. They talk about Matt's experience managing inventory, particularly antiques and jewelry, amidst economic slowdowns. The discussion touches on the importance of adapting business strategies, the potential for consignment business growth, and the...

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In this episode of the What Sold Podcast the Matt and Brandon celebrate their nearing 100th episode milestone and discuss the surprisingly low lifespan of most podcasts. They delve into the proliferation of online scam-themed podcasts, reflecting on the rarity of their show’s unique niche. The conversation shifts to a light-hearted discussion about Matt’s upcoming vacation to Branson, Missouri, comparing it to various tourist spots...

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In this episode of the What Sold Podcast, Brandon and Matt discuss the evolution of business strategies, with a focus on Matt's shift towards higher-value consignment items. They explore the challenges of selling on platforms like eBay, where the system heavily protects buyers, and share insights on making the business more sustainable. Matt recounts a successful day refining his consignment process, securing high-value gold jewel...

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In this episode of What Sold podcast, Brandon and Matt (aka Rusty) discuss the complexities and considerations of transitioning an online reselling business to a physical brick-and-mortar store. Exploring detailed aspects such as costs, time commitment, storage logistics, and potential benefits, they offer essential advice for anyone contemplating opening a physical storefront. They emphasize the importance of thoroughly understan...

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In this episode of the What Sold podcast, hosts Brandon and Matt discuss their recent experiences and challenges. Brandon opens up about handling negative comments on their YouTube channel, emphasizing the need for a thick skin in the media world. The conversation then shifts to Matt's busy schedule and the evolving nature of his resale business, touching on the impact of economic uncertainties on sales and the strategic shift towa...

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In this episode of the What Sold Podcast, hosts Brandon and Matt delve into their fascinating experiences with costume jewelry. Brandon recounts an amusing tale of a bird encounter in London's Hyde Park, where Matt unexpectedly becomes a hero to the locals. The episode then transitions into an informative discussion on buying and selling vintage costume jewelry, highlighting sourcing methods, recognizing valuable pieces, and maximi...

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In this episode of the What Sold Podcast, Brandon and Matt catch up after a long hiatus, discussing their hiatus and share insights from a vacation in Scotland, which included exploring thrift stores and encountering unique reselling opportunities. They delve into the challenges and adventures of reselling while traveling, including navigating Scotland’s roads, and Matt’s visit to London's Christie's auction house. The episode also...

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WE LOVE THIS EPISODE!!! Going into the archive to rerelease one of our all time faves. Hope you enjoy this summer refreshment. Back with a brand new show next week. 

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, also known as Rusty the Reseller, dive deep into the adventures of reselling. They explore Matt's travels and unique finds, including a vast collection of antique pocket watches, a Picasso enamel tile,...

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Matt is off in Jolly Old England for a couple of more days so we decided since it is summer and all that we would release an early episode. 

In this episode of the What Sold podcast, hosts Brandon and Matt delve into the intricacies of the reselling business, sharing personal experiences and valuable insights. They explore how to identify treasures in thrift stores, the dynamics of the reselling market, and the importance of reputa...

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In this episode, the Matt and Brandon dive into practical tips for new resellers by exploring potential valuable items within the home and yard. They cover various aspects of reselling, such as identifying valuable items in linen closets—including hand-sewn linens, vintage quilts, old flashlights, scrapbooks, and collectible photos. They also discuss selling items found in the backyard, like plants, rocks, old tools, and even antiq...

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In this episode of the What Sold podcast, hosts Brandon and Matt discuss the challenges of accuracy and fact-checking in podcasting, spurred by listener feedback. They humorously address past mistakes and the importance of being truthful while acknowledging occasional embellishments. The duo dives into their misadventures and stories surrounding jewelry and collectibles, with Matt offering expert insights into handling and valuing ...

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In this episode of the What Sold podcast, hosts Brandon and Matt continue their discussion on the value and investment potential of gold and gemstones. They delve into the historical trends in gold prices, the practicality of selling gold jewelry versus its bullion value, and strategies for holding or selling unique pieces with gemstones. Matt shares personal anecdotes about lucrative finds at pawn shops and antique malls, detaili...

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In this episode of the What Sold podcast, Brandon and Matt, also known as their El Luchador tag team personas, El Lobo Blanco and El Rojo, discuss their latest sales and share humorous anecdotes. They kick off with Matt's sales of an antique Victorian-era hat pin with a gold tip and a collection of 1930s-1940s Mutoscope pin-up cards. They also cover items like vintage cobalt blue Bromo-Seltzer bottles, Chiniserie plates, and a Mupp...

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In this episode of the What Sold podcast, Matt and Brandon discuss the intricacies of the precious metals industry. They delve into how pawn shops and refineries operate, the process of selling inherited or unwanted jewelry, and the potential profits involved. Matt shares his first-hand experience visiting a gold refinery and explains the importance of having a business license and a precious metals dealer permit. The discussion al...

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In this episode of the What Sold podcast, Brandon and Matt explore part two of the Junk Drawer series, revealing the potential hidden treasures lurking in your junk drawer. The episode covers the importance of research before discarding items, the value of various objects such as tape measures, coins, pocket knives, watches, and jewelry. The team share insightful stories and examples of valuable items often overlooked, encouraging ...

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