Podcast Pointers

Are you ready to take your B2B podcast to the next level? In the ever-evolving world of content marketing, podcasts have emerged as a powerful tool for acquiring and retaining a substantial following. But how do you ensure your podcast remains real-time and relevant to your audience? Enter Podcast Pointers – your go-to resource for mastering the art of B2B podcasting and leveraging a plethora of tools to make it manageable.

In episo...

In the dynamic world of B2B podcasting, Greg Myers, host of the Leaders in Payments podcast and founder of Podcast609, offers invaluable insights into crafting a successful podcast that not only attracts but retains a significant following. On Podcast Pointers, Greg shares his wealth of experience, guiding aspiring podcasters through the intricacies of creating content that remains timely and relevant to their audience.

Greg emphasi...

What’s one of the most important “must haves” when it comes to B2B podcasting? Consistency! Without a steady stream of content, your audience can easily get disinterested and/or lost in translation. It’s also a potentially challenging necessity due to the time investment it requires.

Four areas to always be consistent in: Timing, Content Themes, Tone, and Guests.

Ultimately, consistency in all areas of your podc...

Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice...

This podcast – Podcast Pointers – is designed to help B2B marketers especially in the financial services, payments and fintech space with their podcasting – from strategy to marketing. On each episode we’re going to pick just one topic and I’m going to talk about it for a few minutes – so they are really meant to be quick hitters. You’ll hear me talk about authenticity, consistency, quality, podcast formats, analytics and much more...