The Snoball Effect
The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months. We'll see if it works out. We'll use our network to attract business professionals to provide insights and aid our marketing efforts. Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies. For our first season, we're growing a barber shop with plans to hire 2 new barbers. We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball. We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
Episodes
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This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.
Learn About Snoball:
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Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a racco...
In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with trusted contractors. Drawing from Modernize's 2024 Homeowner Insights Report, Cindy shares five actionable marketing strategies for home service companies:
- Offer Research Tools: Provide homeowners with resources like co...
This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful.
Learn About Snoball:
Schedule Demo
Website
In this episode of The Snoball Effect - After Dark, Chad shocks the world with his foolproof argument for why a marketing team is more likely than sales to survive in a post-apocalyptic world.
Christian demonstrates a sus...
In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services industry. As part of a webinar series, he draws on insights from over 250,000 customer interactions to highlight actionable strategies for effective Word of Mouth Marketing. A central theme of his presentation is the critical need to make ref...
Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna?
We tackle these hard-hitting questions in this #hilarious episode of The Snoball Effect.
It’s a hodgepodge of chaotic marketing debates, random hot takes, and enough off-topic banter to make you forget the original question.
In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "honeymoon phases" as key moments for engagement. The first occurs when a customer is new and most enthusiastic, which makes it the ideal time to ask for referrals, as data shows a higher referral rate and lower detractor rate at th...
Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Effect.
Get in Touch:
- Website
- Podcast
- Schedule a Demo of Snoball
Overview:
In this episode of The Snoball Effect, host Todd Jensen challeng...
This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerating deal closures by 29%. He emphasizes that gifting goes beyond transactional gesture...
In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.
He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, consent-driven approach. Ruben highlights that today's marketing demands a ...
In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies.
Todd explains that a single outreach is rarely enough to generate referrals; instead, building relationships over time through consistent communication is key.
He emphasizes that around 60% of referrals occur after the...
In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers helps foster strong relationships and ensures high-quality service delivery. By empowering customers with knowledge about sustainable energy, the company makes the transition t...
In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing after the 2008 recession. He shares how a pivotal moment in his career occurred when a...
In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of han...
In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped her approach to business. Throughout her career, particularly in solar energy, she ha...
In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners and realtors at the right time. A key innovation discussed was the use of a data feedbac...
In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and growth, businesses must diversify their marketing efforts across platforms such as Google Ads, Facebook, Instagram, and even TikTok. By leveraging both paid and organic strategies, incl...
In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early exposure to the internet's formative years provided him with a unique perspective...
Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.
Key Takeaways:
1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your bottom line.
2. Make it Easy: Simplify the referral process ...
In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understan...
In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.
Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specializatio...
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