The Snoball Effect
The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months. We'll see if it works out. We'll use our network to attract business professionals to provide insights and aid our marketing efforts. Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies. For our first season, we're growing a barber shop with plans to hire 2 new barbers. We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball. We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
Episodes
Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects.
In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovative, implementing eff...
In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season.
Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most memorable and challengi...
Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive customer ratings.
Podcast Highlights
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The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get deals for Studio Z. This resul...
In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing.
Podcast Highlights
Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner.
Improve Your Site Speed
In-depth technical SEO involves tools and experience for proper analysis. How...
On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure).
We had Tori Barrington (Marketing), Benson Cluff (Dev), Caleb Moore (HR), Landon Taylor (CEO), Alex Knight (Sales), and Christ...
On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season.
We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb supplemental marketing ideas win approval from Z and his team.
On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness.
Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance family life and happiness with his growing business.
Follow and chime in ...
In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership.
With a wealth of experience, Dorit offers practical advice, shedding light on the creation of internal advocates, the signi...
Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with.
Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop.
This is one for fans of ...
The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards.
We also talk about Studio Z's big ass-pirations.
It's a big ass episode — trust us.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or ...
The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow.
Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club."
Additionally, Christian barely remembers the definition of ARR an...
The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with:
- Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program &q...
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