Building Unbreakable Brands
The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.
Episodes
What happens when your sales team is operating on instinct while leadership is planning for the long haul? In this episode, Meghan Lynch talks with DeAnn Petersson, founder of Sunburst Sales Innovation and author of The SunBurst Effect, about one of the biggest growth challenges in mid-market companies: the disconnect between strategy and execution. With 30 years of commercial leadership experience across the food, beverag...
Succession isn’t a moment - it’s a journey. In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Andrea Carpenter, President of The Transition Strategists and host of Your Next Gen Friend, to explore what it really takes to navigate generational handoffs in family businesses. Andrea shares how to turn the pressure of transition into purpose through co-creation, communication, and clarity.
Together...
What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynam...
Introductory Summary Paragraph
What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company’s beginnings as a covered wagon s...
Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna ...
In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value.
Key Topics Discussed
- Reframe brand as reputation you actively...
In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world’s largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mi...
In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shi...
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father’s shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succ...
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's t...
In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while pr...
What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands, host Meghan Lynch interviews her son, Henry, the founder of Henry’s Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, ...
In this episode of Building Unbreakable Brands, Meghan Lynch speaks with brothers Matt and Nathan Tuckey, third-generation leaders of the Tuckey Companies in South Central Pennsylvania. As Business Development Director and Corporate Systems Director, respectively, Matt and Nathan share how they’ve embraced stewardship, faith, and service to evolve their family business for the future, without losing sight of their roots. W...
What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across gene...
In this episode of Building Unbreakable Brands, host Meghan Lynch, brand strategist and advisor to generational family businesses, interviews Nicole Myles Brook, an entrepreneur, speaker, and angel investor. Nicole brings firsthand experience from leading and selling her family business, Big Eric’s, offering invaluable insights into preparing for acquisition, building a strong company culture, and fostering resilience in l...
What makes a brand strong enough to last for generations? On Season 2 of Building Unbreakable Brands, we’re sitting down with the leaders who know what it takes — because they’ve lived it. Co-hosts Meghan and Henry Lynch will be asking the tough (and fun!) questions to get stronger stories and deeper insights to help you build a brand that endures.
Visit bubpodcast.com for the latest episodes, or subscriber wherever you get...
In today's episode, hosts Meghan Lynch and Henry Lynch sit down with Andrew Morgans, an expert in e-commerce and founder of the full-service Amazon agency, Marknology. Andrew shares invaluable insights on the importance of setting clear, achievable goals for both personal and professional success. He draws parallels between tailored fitness plans and customized business strategies, emphasizing the need for generational bra...
Welcome to Building Unbreakable Brands, the podcast for business leaders with a generational mindset, hosted by Meghan Lynch. Meghan, a brand strategist and advisor to generational family businesses, interviews the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.
In this episode, Meghan welcomes Matt Nielsen, a fifth-generation steward of Nielsen-Massey Vanillas...
In this episode of Building Unbreakable Brands, host Meghan Lynch, brand strategist and advisor to generational family businesses, interviews Ruth Lund, co-founder and CEO of True North Culture Advisors. Ruth, who also serves as a Vistage Chair for a leading CEO peer group in the Greater Boston area, brings a wealth of experience in working with companies that have a generational mindset.
Ruth and Meghan delve into the impo...
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Diana Fitzpatrick, attorney, runner, and board president of the Western States 100 Mile Endurance Run, the world's oldest 100-mile trail race. Since its inception in 1974, the Western States 100 has become one of the ultimate tests of endurance, embodying a rich history and a deep-rooted culture of community and volunteerism.
Diana provides an in-de...
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