Customer Growth Sessions

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management.

Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take owne...

In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads.

Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale.

He shares practical insights on ...

In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.

Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind t...

In this episode, Pat Ahern sits down with Luciano Hernandez, owner and co-founder of Spirit Fire. Luciano shares his entrepreneurial journey, reflecting on a recent injury and recovery that tested both his resilience and mindset. He discusses the founding of Spirit Fire, key lessons learned in building the brand, and the importance of adaptability in entrepreneurship.

The conversation explores effective marketing strategies, the po...

In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand.

To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Man...

In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead ti...

In this episode of Customer Growth Sessions, Pat Ahern talks with Amber Caro, founder of Marketbite, about launching successful e-commerce sites. Amber shares when Shopify is the right choice, when to consider alternatives, and how early-stage brands can approach DIY builds.

They also cover CRO, user experience, and when hiring an agency makes sense, plus how Marketbite supports growing brands with affordable, high-quality solution...

In this episode of Customer Growth Sessions, we talk with Josh Nowak, co-founder of Breaking Free Industries, about his journey from incarceration to entrepreneurship. Josh shares how his experiences shaped his values, his belief in second chances, and his mission to support justice-impacted individuals.

The conversation explores work–life balance, asking for help, accessing free business resources, practical sales strategies, and ...

In this episode, we sit down with Josh Parks, founder of GhostFit Apparel, to explore the brand’s evolution from a direct-to-consumer (B2C) startup into a thriving B2B apparel business. Josh breaks down the realities of sales—how to handle rejection, push through setbacks, and stay consistent when prospects say no.

He also shares practical strategies for winning conversations at trade shows, leveraging LinkedIn outreach, and naviga...

WE’RE BACK. Season 3 starts now. 🚀

Pat Ahern kicks things off with Emmy Award winning TV host and Getting On Brand founder Tracy Stumpf.

They dive into personal branding in a video first world covering how to show up confidently on camera and why authenticity is your ultimate advantage.

Want more? Visit Getting On Brand and follow or connect with Tracy on Instagram.

Enjoyed the episode? Don’t forget to subscribe to be the first ...

In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams.

Pat shares practical advice and real-world examples...

In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.

This quick tip aims to help you recover lost link equity and bo...

In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.

She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow f...

In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in oper...

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.

They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular ...

Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and s...

Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand.

They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business.

Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources ...

Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience.

Resources mentioned: Phil’s book – The Three Keys to Success Atomic Habits by James Clear Positive Intent AI ...

Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand.

Learn more about Viv for your V o...