Customer Growth Sessions

In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier.

He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of s...

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, ...

In this episode of Customer Growth Sessions, Pat is joined by Zechariah Thomas, founder and CEO of Swift Hockey. Zechariah shares his journey from being a professional hockey player to founding Swift Hockey and discusses their unique approach to social media marketing. He emphasizes the importance of consistency and creativity in content creation, which has helped Swift Hockey dominate the market despite a limited budget.

Zechariah...

In this episode of Customer Growth Sessions, Pat Ahern interviews Scott Bailey, CEO and co-founder of Path Projects. Scott discusses his journey in the trail running apparel industry, his previous ventures, and key lessons learned about business planning, partnership, and successful exits.

He emphasizes the importance of having complementary skill sets among partners, staying focused on successful products, and strategically planni...

In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients.

She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the i...

In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business.

He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerce and keeping margins strong to drive profitability.

Be sure to check out Schuil Co...

 In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand.

She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency.

Davina offers practical advice for entrepreneurs looking to scale their businesses effec...

 In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.

She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical ad...

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility.

Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts.

Get t...

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.

He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership progra...

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.

Check out My Trio Rings to see their latest styles and updates. 

Enjoyed the episode? Don't forge...

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.

They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.

They also discuss how they secured government grants, the critical role of accurate customer feedback, and their st...

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.

She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.

Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial...

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan. Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing. She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campai...

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices. Yoav shares his expertise on how Tap With Us achieved significant press c...

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.

Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering youn...

In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.

Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success. 

Helpful Tools Mentioned in This Episode:

• VWO A/B Tes...

In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and provides a sneak peek into upcoming Grip Baby products. This episode offers valuable...