Customer Growth Sessions
Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
Episodes
In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan. Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing. She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campai...
In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices. Yoav shares his expertise on how Tap With Us achieved significant press c...
In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.
Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering youn...
In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.
Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success.
Helpful Tools Mentioned in This Episode:
In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and provides a sneak peek into upcoming Grip Baby products. This episode offers valuable...
In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel.
Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premium market positioning. Learn how BCKR aims to revolutionize fan gear by integrating hi...
In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials.
We talked about scaling a handmade product business, building a culture around craftsmanship, and using AI for hiring smarter....
In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms.
Visit Brevite & follow them on Instagram, YouTube, and TikTok
We talked about growing Brevite’s TikTok presence—if you want to dive deeper into TikTok str...
Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design.
He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen customer loyalty, and the way NCMPRBL leans into transparency while staying true to t...
In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz.
Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to start the business and hear about the challenges and successes experienced along ...
Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing customer feedback for business growth.
Make sure to explo...
In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.
He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of comp...
In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit.
Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging paid ads, and overcoming common challenges in the e-commerce space.
Make sure to ex...
In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world.
He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment.
Discover more about Saddleback Leather and follow them on Instagram and YouTube.
Enjoyed...
In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media.
Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and more.
Make sure to explore further resources and follow Axel for more valuable conte...
In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products.
Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly performance wear.
She details the challenges and successes of launching the brand on a ...
In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist.
MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets, and how to overcome fear and imposter syndrome as an entrepreneur.
In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares.
Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success.
They dive into effective sales tactics, the importance of in-person events, overcoming taboos around period p...
In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fashion industry.
Discover more about Kirrin Finch and don't forget to follow them on Ins...
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