Customer Growth Sessions

 In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.

She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical ad...

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility.

Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts.

Get t...

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.

He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership progra...

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.

Check out My Trio Rings to see their latest styles and updates. 

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In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.

They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.

They also discuss how they secured government grants, the critical role of accurate customer feedback, and their st...

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.

She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.

Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial...

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan. Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing. She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campai...

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices. Yoav shares his expertise on how Tap With Us achieved significant press c...

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.

Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering youn...

In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.

Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success. 

Helpful Tools Mentioned in This Episode:

• VWO A/B Tes...

In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and provides a sneak peek into upcoming Grip Baby products. This episode offers valuable...

In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel.

Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premium market positioning. Learn how BCKR aims to revolutionize fan gear by integrating hi...

In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials.

We talked about scaling a handmade product business, building a culture around craftsmanship, and using AI for hiring smarter....

In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms.

Visit Brevite & follow them on Instagram, YouTube, and TikTok

We talked about growing Brevite’s TikTok presence—if you want to dive deeper into TikTok str...

Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design.

He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen customer loyalty, and the way NCMPRBL leans into transparency while staying true to t...

In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz.

Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to start the business and hear about the challenges and successes experienced along ...

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing customer feedback for business growth.

Make sure to explo...

In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.

He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of comp...