Customer Growth Sessions

Customer Growth Sessions

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

Episodes

July 30, 2025 43 mins

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.

He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership progra...

Mark as Played

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.

Check out My Trio Rings to see their latest styles and updates. 

Enjoyed the episode? Don't forge...

Mark as Played

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.

They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.

They also discuss how they secured government grants, the critical role of accurate customer feedback, and their st...

Mark as Played

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.

She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.

Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial...

Mark as Played

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan. Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing. She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campai...

Mark as Played

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices. Yoav shares his expertise on how Tap With Us achieved significant press c...

Mark as Played
In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand.   Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept brand to Sartoro, emphasizing a commitment to delivering elevated quality and custom...
Mark as Played

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.

Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering youn...

Mark as Played

In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.

Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success. 

Helpful Tools Mentioned in This Episode:

Mark as Played

In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and provides a sneak peek into upcoming Grip Baby products. This episode offers valuable...

Mark as Played

In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel.

Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premium market positioning. Learn how BCKR aims to revolutionize fan gear by integrating hi...

Mark as Played

In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials.

We talked about scaling a handmade product business, building a culture around craftsmanship, and using AI for hiring smarter....

Mark as Played

In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms.

Visit Brevite & follow them on Instagram, YouTube, and TikTok

We talked about growing Brevite’s TikTok presence—if you want to dive deeper into TikTok str...

Mark as Played

Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design.

He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen customer loyalty, and the way NCMPRBL leans into transparency while staying true to t...

Mark as Played

In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz.

Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to start the business and hear about the challenges and successes experienced along ...

Mark as Played
In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems.  

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing customer feedback for business growth.

Make sure to explo...

Mark as Played

In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.

He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of comp...

Mark as Played

In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit.

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging paid ads, and overcoming common challenges in the e-commerce space.

Make sure to ex...

Mark as Played

In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world.

He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment.

Discover more about Saddleback Leather and follow them on Instagram and YouTube.

Enjoyed...

Mark as Played

In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media.

Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and more.

Make sure to explore further resources and follow Axel for more valuable conte...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Megyn Kelly Show

    The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal and cultural figures today. No BS. No agenda. And no fear.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.