She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.
Episodes
👉🏼 Apply for the Faire Accelerator
Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it.
Key Takeaways
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If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real ma...
If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a...
If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's re...
If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind.
Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising par...
Ready to grow your Faire Shop to $10k+ months?
You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing.
Here is the thing: that is not a traffic problem or a product problem. That is a conversion problem. And conversion problems are...
Ready to grow your Faire Shop to $10k+ months?
What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense...
Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical,...
In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'll learn the difference between genuine red flags and di...
If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more.
In this episode, Andee breaks down exactly what chan...
You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect, to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-backed, honest conversation about the...
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episode th...
Your product doesn’t get a second chance on the shelf.
Before a retailer decides to carry your product…
Before a customer picks it up…
Before anyone reads a single word…
Your packaging design has already made the decision for them.
In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl&rsquo...
Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026.
In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact retai...
Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!
Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence i...
Product Seller Summit (April 13–17) — Grab your FREE ticket
If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build a simple, revenue-gener...
What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not a prerequisite for results. This conve...
Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and marketplace influence.
Key Topics:
The Proverbs 31 woman as a model of business and economic activity
Investing and expanding: buying land and creating vineyards with profits
Valuing craftsman...
Most business owners think buying behavior ends when the sale is made.
It doesn’t.
In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat purchases show up. This conversation will completely change how you think about selling, onboarding, and what actually keeps customers coming back.
We talk about why chasing new customers is...
Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive niche
Think your market is too saturated?
If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem.
Saturation means proven demand.
In this episode, you&rs...
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