She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.
Episodes
If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more.
In this episode, Andee breaks down exactly what...
You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect, to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-backed, honest conversation abou...
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episo...
Your product doesn’t get a second chance on the shelf.
Before a retailer decides to carry your product…
Before a customer picks it up…
Before anyone reads a single word…
Your packaging design has already made the decision for them.
In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf rea...
Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026.
In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact ...
Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!
Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence i...
Product Seller Summit (April 13–17) — Grab your FREE ticket
If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build a simple, revenue-generat...
What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not a prerequisite for results. Th...
Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and marketplace influence.
Key Topics:
The Proverbs 31 woman as a model of business and economic activity
Investing and expanding: buying land and creating vineyards with profits
Valuing cra...
Most business owners think buying behavior ends when the sale is made.
It doesn’t.
In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat purchases show up. This conversation will completely change how you think about selling, onboarding, and what actually keeps customers coming back.
We talk about why chasing new customers is...
Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive niche
Think your market is too saturated?
If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem.
Saturation means proven demand.
In this epi...
Join the waitlist for my signature She Sells Wholesale course – doors open soon!
If you’ve ever thought, “If my product is good enough, it will sell itself,” this episode is your loving wake-up call about the realities of running a product-based business.
In this episode, Andee breaks down the “Field of Dreams Lie” — the false belief that simply creating something beautiful guarantees sales. She sheds light...
You can have incredible products, and still hear “no” from retailers.
In this episode of She Sells Differently, Andee breaks down the real reasons retailers pass on great product brands, and it has far less to do with your product quality than you think.
Retail buyers aren’t looking for potential.
They’re looking for clarity, confidence, and safety.
Inside this episode, you’ll learn:
· Why retai...
If you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale”, this episode is for you.
In today’s episode of She Sells Differently, Andee is breaking down the most common product wholesale myths that keep product-based business owners stuck, overwhelmed, or afraid to pitch their products to retailers.
From pricing fears to inventory overwhelm to misconceptions about platforms...
Do you secretly believe you’re “just not good at sales”?
Let’s clear that up right now. In this episode of She Sells Differently, I’m breaking down the 5 most common sales mindset beliefs that are keeping product-based business owners stuck in inconsistent, unpredictable sales, and what to believe instead.
We’re talking about the sneaky stories that show up in your content, your pricing, and your energy, even if...
Hustle without clarity doesn’t create momentum…..It creates noise.
In this episode of She Sells Differently, Andee walks product-based business owners through 10 powerful questions designed to help you reflect, realign, and move into the new year with confidence—not pressure.
Instead of rushing into new goals, product launches, or strategies, this episode invites you to pause and ask better questions ab...
If you’ve ever poured your heart into a product… launched it… and heard nothing but crickets, this episode is for you.
In today’s conversation, Andee shares a hard but freeing truth about selling products online:
👉 Nobody actually cares about your product… until you do.
This episode breaks down why features don’t sell, effort alone isn’t rewarded online, and how emotion, belief, and conviction are the real...
What if the reason your product brand isn’t taking off in 2026… has nothing to do with your product?
In this high-impact episode, Andee breaks down the invisible factor holding most product-based businesses back, and it’s not what you think.
💥 Spoiler: You don’t need another product. You need a message that finally sticks.
If you’ve ever felt like:
- You’re doing everything right, but still not gettin...
In this powerful and deeply personal episode of She Sells Differently, Andee closes out Encore December with the story her listeners ask for most often: the real, raw leap of faith that took her from a 17-year corporate sales career to full-time entrepreneurship.
This isn’t a story of burnout or dissatisfaction.
It’s a story of purpose. Of clarity. Of calling.
And of a leap of faith that was years in the maki...
If the idea of “selling” makes your stomach churn—or if you’ve ever felt fake, pushy, or awkward talking about your offer—this encore episode is for you.
In fact, it’s one of the most downloaded episodes of the year, and for good reason.
In today’s heartfelt conversation, I’m sharing the real reason sales feels icky for so many women business owners, and how to flip the script with 4 powerful, countercultural s...
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