Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs
Content Marketing School provides tips for content marketing, AI content creation, video recording, social media, and LinkedIn engagement. This podcast is for you if you're a coach, consultant, entrepreneur, or business owner who is asking yourself these questions How can I get comfortable on camera? ____ How do I come up with content ideas?______ How can I easily record videos?______ How can I host a LinkedIn Live or Audio event? ______What is AI-created content? Hi, I'm Annette Richmond, an entrepreneur who has been where you are, and eager to share what I've learned with you.
Episodes
Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights.
Topics included
🔹The benefit of cheat sheets, guides, etc. It's more than getting email subscribers
Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year.
Topics included
🔹Why he started the Keep Rocking LinkedIn YouTube channel
🔹Using common user questions to create videos
...
If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't.
In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey.
🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, and Magic Expand
🔹 Subject Line - that anal...
Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.
Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.
Topics included
🔹Focusing on reaching the "right" person rather than everyone...
Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.
Topics included:
🔹 Why you shouldn't bother networking, what you should do instead.
🔹 Shifting your mindset from makin...
Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.
Topics included:
🔹The best way to get started is to figure out your "WHY"
🔹How to create a "Greatest Hits" in the Featured section.
🔹Creating a posting schedule for your company page. And why you should.
And more.
Do...
If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video
In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.
🔹LinkedIn is testing a TikTok-like video feed in its mobile app, wi...
One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.
In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method.
🔹REcord your thoughts on whatever topic you're working on
🔹Convert the audio file into a transcri...
Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.
Topics included:
🔹Why systems and processes are essential for every business
🔹How to choose the right CRM for you. Hint: Choose one that you can grow with.
🔹Knowing when it's time to hire someone to help you set things up.
And more.
Download ...
Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows.
Topics included:
🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.
🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.
🔹Why perfection should...
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹Using Miro digital whiteboard platform for brainstorming and collaboration.
🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.
🔹Tips to create videos with ease, even if you're a newbie.
An...
One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.
Topics included:
🔹What LinkedIn is a marathon actually means
🔹Content, Context, and Consistency: Jeff's strategy for success
🔹Creati...
Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.
Topics included:
🔹Saving your story ideas, how-to, and why it’s essential.
🔹Relating experiences, conversations, etc., to your business.
🔹Using ...
Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."
Topics include
🔹Google's recent "Helpful Content System" and its implications
🔹SEO strategies for website content and LinkedIn article...
Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.
Topics include
🔹Why LinkedIn Lives should be part of your content marketing efforts
🔹Things to consider when selecting the right day, time, and length of your show
🔹Potential Live s...
Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.
Topics included:
🔹What the And, But, Therefore storytelling technique is, and how to use it.
🔹Our brain's rational and instinctual sides and why tapping into both is essential
🔹Why creatin...
LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage.
In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile.
Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below)
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up.
Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that w...
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles.
🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom
🔹Creating a carousel (also known as a Slider or document ...
Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows.
Topics included:
🔹Streaming on several social media platforms, and which to choose
🔹Turning LinkedIn live show audio into podcast episodes
🔹Different ways to create audiograms to promote the podcast
🔹Creating video clips of the live shows and using them for ad...
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