Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music.
In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform.
Top Takeaways
🔹 Using platform-recom...
If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming.
In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line.
Top Takeaways
...
Your most engaging, professional looking video may be turning people away, without you even knowing it.
In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law.
Top Takeaways
→ Captions are now legally...
Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.
In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed.
Top takeaways:
🔹Format matters as much as content. How you deliver can make or break enrollment befo...
Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.
In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine ...
Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.
In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.
Brenda also shared practical strategies for consultants and solopreneurs, the importance of co...
If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are.
During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.
Top Takeaways
→ Video is not just a talking head; diversify your s...
You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.
Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imp...
Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.
That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies ...
The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.
In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.
Top Takeaways
🔹Video is about sharing value, not performing.
🔹Audiences want real p...
If you're like most consultants and entrepreneurs one thing that you never have enough of is time.
In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.
Top Takeaways
🔹Wispr Flow dramatically increases dictation speed an...
Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.
In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear...
Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.
That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe...
Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.
In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.
Top Takeaways
🔹Firs...
After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.
MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corp...
It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.
The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.
Fair warning, there is no big secret or magic wand. It's all...
You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.
This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.
Top Takeaways
🔹Everybody feels uncomfortable on camera when they start
🔹Th...
Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.
We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.
Top Takeaways
🔹Lazy videos, on camera or off, can help you ease into video creation
🔹Standing in power...
Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.
In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods ...
If choosing the right tech feels harder than it should, you’re not alone.
The real challenge isn’t the tools — it’s knowing what actually matters.
I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework tha...
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