Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.
In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed.
Top takeaways:
🔹Format matters as much as content. How you deliver can make or break enrollment befo...
Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.
In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine ...
Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.
In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.
Brenda also shared practical strategies for consultants and solopreneurs, the importance of co...
If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are.
During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.
Top Takeaways
→ Video is not just a talking head; diversify your s...
You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.
Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imp...
Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.
That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies ...
The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.
In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.
Top Takeaways
🔹Video is about sharing value, not performing.
🔹Audiences want real p...
If you're like most consultants and entrepreneurs one thing that you never have enough of is time.
In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.
Top Takeaways
🔹Wispr Flow dramatically increases dictation speed an...
Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.
In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear...
Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.
That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe...
Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.
In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.
Top Takeaways
🔹Firs...
After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.
MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corp...
It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.
The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.
Fair warning, there is no big secret or magic wand. It's all...
You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.
This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.
Top Takeaways
🔹Everybody feels uncomfortable on camera when they start
🔹Th...
Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.
We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.
Top Takeaways
🔹Lazy videos, on camera or off, can help you ease into video creation
🔹Standing in power...
Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.
In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods ...
If choosing the right tech feels harder than it should, you’re not alone.
The real challenge isn’t the tools — it’s knowing what actually matters.
I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework tha...
It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging.
In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started.
Key Takeaways
🔹People struggle with coming up with content ideas.
🔹Being comfortable on camera is a com...
Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you.
In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.
Key Takeaways
🔹 Recording your voice can help ...
As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.
Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I di...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The official podcast of comedian Joe Rogan.