The Marketing Switch Podcast
Getting Found - Getting Sales - Getting Referrals Straight to the point marketing philosophy for owner-operated, service-based businesses. Mainly focusing on the three areas that actually move the needle: AI visibility - Lead Conversion - Referral Marketing.
Episodes
AI search is changing everything. Adapt or die. Here's how to adapt...
AI is a lead generation machine, lead conversion machine, and referral marketing machine.
Making it probably the greatest marketing revolution in the history of the industry.
Let me explain...
If you speak the wrong language to your prospects, you've wasted a great opportunity and the money spent to get them.
Even if you don't use Tik Tok, the ban should be a big wakeup call for all small business owners
Stop dumping money into ads. Build a self-generating marketing machine that doesn't need ads.
Now that they have a meeting with you, what are the next steps?
By now you should know who your ideal client is BY NAME.
Now, how do you sell to them or turn them into a referral source? Find out here
This one will be controversial, sorry but welcome to marketing.
Now that you have found your ideal who, we need to talk them. The real them. The them that they might not even know.
Without the raw truth about them, you can never break out of the routine and your business will continue to stagnate.
By the end of this episode you will have the name of your ideal client. That client will act as your muse in your journey to transform your business.
If you want to keep doing repetitive, annoying jobs for very little money, then don't listen to this episode.
In the first episode we drive straight in with 3 very important marketing concepts and saw you a clear example of the most important concept: Finding your who, by finding our who. We lay out exactly who this podcast is for and most importantly, who this podcast is NOT for.
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