Revenue Rhythms

Revenue Rhythms

Darrell Alfonso and Jeff Ignacio dive into the world of revenue growth sharing their perspectives on sales, marketing, and operations.

Episodes

April 22, 2024 40 mins

Darrell and Jeff delve into the practical challenges and strategies associated with operational efficiency in business. They explore the concept of 'friction' within organizations, categorizing it into eight distinct types that can affect operations: people, technology, process, information, leadership, customer, departmental, and skill friction. Throughout their discussion, they emphasize the importance of clear communication, eff...

Mark as Played

Darryl Alfonso and Jeff Ignacio are joined by marketing operations maestro Mike Rizzo, founder of MarketingOps.com and the MO Pros community. The conversation kicks off with Mike sharing his rich background in marketing operations and his venture into community building and growth hacking, highlighted by the successful MOPSapalooza conference. The discussion dives deep into how experienced marketing and revenue operations professio...

Mark as Played

Darryl and Jeff dive deep into the evolving landscape of business operations, specifically focusing on the buzz around GTM (Go-to-Market) and Revenue Operations. They explore the nuances between different operational strategies, the debate over new terminologies in the industry, and the significance of breaking down silos within organizations for better integration and collaboration.

3:20 - GTM Operations Discussion

  • Definition ...
Mark as Played

Dive deep into the world of revenue operations and marketing operations with insights friend of the pod Justin Norris, a veteran in the field. This episode peels back the layers on building effective teams, balancing internal and external perspectives, and the challenges of navigating the ever-evolving tech stacks in marketing.

Timestamps:

  • 0:13 - Welcoming friend of the pod Justin Norris
  • 2:00 - The importance of balancing in-ho...
Mark as Played

Darrell Alfonso and Jeff Ignacio dive into the multifaceted world of marketing and revenue operations. The episode offers valuable insights into acing job interviews, understanding and adopting various leadership styles, and the intricacies of marketing operations. It's tailored for professionals aiming to sharpen their interview strategies and leadership skills within the ops realm. This engaging discussion not only illuminates th...

Mark as Played

Darrell and Jeff explore the evolving dynamics in the tech and job markets, focusing on trends, challenges, and strategic shifts. Jeff and Darrell delve into Docusign's market performance, discussing potential reasons for its decline and comparing it with other tech giants. The conversation shifts to the job market's state, especially in marketing operations, highlighting the rise of freelancing and fractional work. They debate the...

Mark as Played

Join Jeff and Darrell as they discuss the evolution of operations management over the years. Delve into their experiences and learn how they've transitioned from focusing solely on technical skills to incorporating broader business acumen. 

Mark as Played

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