I Make Sex Toys

I Make Sex Toys

Wayne Allen, founder of E-Stim Systems, makes electrostimulation sex toys for a living - and this is his podcast. Behind-the-scenes life at a UK adult E-Stim company since 2004. "I make Sex Toys." How is that not a great way to start a conversation? Great for parties!! Not only do I make sex toys, I make sex toys that give you electric shocks!!. I'm the creator of E-Stim Systems, an award winning UK company well known for being different when it comes to the world of adult play. Join me as I explore the hidden world of making sex toys, the ups and downs of working in an very interesting industry, and the ins and outs of using our products. New episodes generally drop on the second Tuesday of the month, but don't forget to subscribe on whatever channel you are listening for bonus content.

Episodes

July 21, 2026 35 mins

Caz and Rachel got sent to the pool. That was probably a mistake.

We took E-Stim Systems back to the ANME show in Burbank this year, and the show itself went brilliantly. Getting there was the problem. Two crates, shipped a week early, got stuck in customs at LAX and never made it to the floor. So our entire stand turned up to Los Angeles in two black hand-luggage bags and an iPad. And it worked.

I'm joined by Ian from Joanne's E-Sti...

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Most people who deal with E-Stim Systems never speak to me. They speak to Kay. She runs our sales, answers the phones, handles the emails and the live chat, and quietly built the wholesale side of this business from nothing. So for once I handed the microphone to the person who actually does the talking.

We recorded this in a hotel room in Barcelona, the night before a trade show, with a brew and no real plan. Remember Victor Kiam? ...

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A bonus mini-pod from the road back from EroSpain.

We went to Vegas in April. Three and a half thousand miles across the Atlantic. Customs paperwork was a web form. Some clicking, some typing, done. Then we went to Spain for EroSpain Barcelona. Nine hundred miles across one short hop of Europe. Customs paperwork cost nearly eight hundred quid in stamps, an ATA carnet via the chamber of commerce, four stamps each way, and a b...

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This episode is different.

No product launches. No tech talk. Just Wayne, a camera, and something that founders and creators don’t say out loud often enough.

After 22 years building E-Stim Systems, Wayne still has moments where his brain constructs a perfect, logical argument for why everything is about to fall apart. A competitor appears. A troll hits. The orders go quiet. And the spiral starts.

In this episode Wayne talks hone...

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Las Vegas has a way of turning small inconveniences into big stories and then rewarding you with something you did not expect. 

Our Recent trip starts with the usual travel chaos, a flight that feels longer without working Wi‑Fi, and that first hit of the Las Vegas Strip where everything is brighter and closer than you imagined. Then we land at the Altitude Intimates show and the real surprise begins: our stand suddenly becomes...

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Vegas is calling, but we’re not pretending it’s a holiday. We’re taking E-Stim Systems to Altitude Intimates in Las Vegas, and the timetable is as intense as it sounds: long-haul flights, jet lagged setup, three full show days, then a fast turnaround back to the UK with more work waiting immediately after we land.

We walk you through what Altitude Intimates actually is, who it’s for, and why adult ind...

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After a 14-month break, Wayne Allen of E-Stim Systems returns with Season 2. Inside: the new 3D print farm, the Ring Racks launch, and a preview of Altitude Intimates Las Vegas 2026.

We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face, and put fun at the cent...

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Yes !! The mic is back on. After over a year away, I Make Sex Toys returns for Season 2 - and we've got a lot to talk about. Industry Challenges, Expansions, New ideas. New Experiences. New plans. And the biggest chapter yet for E-Stim Systems. Same honest, behind-the-scenes look at life inside a British sex toy company. Season 2 starts soon -  hit subscribe so you don't miss it.

Drop us a message, we cannot reply directly but ...

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This festive episode explores the whimsical realities of running an E-Stim systems business during the holiday season, with insights into shipping, product history, and community engagement. We address customer queries, share product innovations, and encourage open communication with our audience.

• Discussing holiday shipping processes and management 
• Importance of YouTube content and community interaction 

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Join us as we welcome Shaun from Leather Delights, a family-run business with a passion for high-quality bondage gear. 

From their roots  with Andy, the legendary Kinky Cobbler, starting back in 2002, Leather Delights grew into a beloved name in the BDSM community. 

We discover the importance of events like the Birmingham Bazaar Bazaar and the London Alternative Market, where Leather Delights offers cus...

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Have you ever wondered if electrostimulation is only for men? Our special guest Liz,  with over 20 years in the kink scene, is here to help shatter that myth. Join us as Liz takes us on her personal journey in kink. 

Together with Caz (Wifey), we explore just some of the  variety of e-stim devices we offer.  We focus on the importance of thoughtful design, safety considerations, and the exhilarating poten...

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Experience the thrills and chills of our Halloween-themed live stream as Wayne from E-Stim Systems welcomes surprise guest Bones from the test team, and the ever-popular Caz, back by popular demand! This electrifying episode is packed with electrifying antics, including a little technical hiccup courtesy of Bananas and a surprise wardrobe adjustment that had us all in stitches. Plus, learn about our latest collaboration with Shaun ...

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What if advertising doesn't mean endorsing every aspect of a platform's content? Join me, Wayne from E-Stim Systems, as I confront the backlash surrounding our decision to advertise on certain platforms. We tackle the moral outrage and misconception that advertising adult products can generate.

We discuss the necessity of reaching potential customers where they are, while dismissing the unrealistic expectation that any platf...

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Imagine navigating the bustling halls of Eurofame in Hanover, where excitement and challenges collide as we showcase E-Stim Systems to Europe’s finest stockists. Our journey included the thrill of setting up an eye-catching trade show display, mingling with potential partners, and overcoming production hiccups from new machinery. Join us on this adventure as we not only celebrate our 20th anniversary but also drop tantalizing...

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E-Stim Systems is celebrating its birthday. Wayne Allen marks 20 years of electrostimulation manufacturing with a look at what's changed, what's launching, and where the company is heading next.

Ever wondered what it's like to balance a thriving business and a love for adventure? Join me, Wayne from E-Stim Systems, as I share more insights in my personal journey, celebrating 20 incredible years since our first order back in Septembe...

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Wayne Allen is joined live by Ian, Rachel and Joanne from Joanne's E-Stim Emporium for an extended conversation on e-stim product reviews, community experiences, and electro play recommendations.

What happens when you mix engaging E-Stim discussions with a touch of humor and a lot of enthusiasm? In this episode, we welcome Ian, Rachel, and Joanne from Joanne's Reviews, who bring their lively personalities and insightful stories to o...

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Missed our first Livestream on our YouTube Channel?, now you have the opportunity to listen to edited highlights on our Podcast.

Wayne, from I Make Sex Toys, and the creator of E-Stim Systems answers live questions and chats about how to unlock the secrets of high-quality E-Stim equipment.

Originally broadcast on YouTube.

 After two years of meticulous planning, Wayne joins us to share the company’s mission ...

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July 20, 2024 13 mins

Ever wondered what it takes to thrive in the adult retail industry?

 Tune in with Wayne, who takes us on a journey from the early days at small fetish fairs to the bustling show floors of international events in cities like Barcelona, Germany, and now Hollywood, California. We share the logistical nightmares and hefty expenses of these events, shedding light on why they're crucial for networking, product showcasing, and...

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Ever wondered how to seamlessly travel with e-stim equipment without running into a frenzy at airport security? Learn the essentials you need to manage airport concerns

Wayne dives into the practical strategies, ensuring you’re equipped with tips to make your journey smoother and stress-free. 

But that’s not all—we also unravel the art of handling interactions with airport authorities. Traveling...

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Ever wondered about the secret sauce that turns a spark of an idea into a tangible, market-winning product? Wayne from E-Stim Systems is here to lift the veil on the alchemy of product development. From a simple scribble in his little black book to the thrill of seeing the final product on the shelves, Wayne walks us through the meticulous yet playful journey of innovation. He unveils how customer feedback, including those painful-...

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