Two Minute Tweaks w/ Lisa Uhrik
Two Minute Tweaks is a podcast with brief book enthusiasm-building ideas for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
Episodes
According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are...
Are book returns quietly draining your resources? In this eye-opening episode, Lisa reveals how routine book returns can consume the equivalent of eight full weeks of work for one person.
Use this episode to spring forward and begin your own analysis on how to transform this challenge into an opportunity to improve efficiency and profitability.
Listen to previous episodes to learn or recall practical strategies to minimize returns...
What if the “industry standard” isn’t the only way? In our latest podcast, Lisa’s research reveals three broad themes shaping today’s bookshops, and how knowing yours can transform everything from layout and design to inventory strategy.
We’re challenging the idea that all bookshops must adhere to 3-4 inventory turns per year. Instead, we explore how your bookshop’s core focus — whether book-centric, community-centric, or advocacy-...
The secret sauce that has given Franklin Fixtures resilience in the economic "big pause" we've experienced is the same one that gives our bookshops staying power in tough times: it's all about inventory strategy.
- What if we sold every book we purchased?
- What if we got out of the business of returns?
- What if we held less inventory and turned it more frequently?
Join Lisa in these powerful q...
Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible.
Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspi...
In this episode of 'Two Minute Tweaks,' host Lisa Uhrik unpacks what it means to be "clear" in a society that struggles to focus on a street sign. How do we make displays that are clear for the casual customer—the skimmers—who are most often the majority in our bookshops?
Join Lisa as she explores strategies inspired by a professional booksellers course, emphasizing how bookshops can capture the attention of skimmers, dippers, and...
I'm wondering if you, too, find it tough to keep displays looking amazing? And tougher still to help everyone who works with displays understand how to create excellence in display. We're exploring three easy standards for every display—an easy way to get your arms around a lot of display ideas—in three simple words: Clear, Connected, and Compelling.
Tune in now for practical tips and insights that will encourage you to re-evalu...
Welcome to the 100th episode of Two Minute Tweaks! Fun fact: Less than 6% of all podcasts make it this far!
We're hitting this centennial milestone with an inspiring visit and insight from Midtown Reader and reflections from Lisa (feeling the pressure of time since she was four.)
What do you do when you've only got 100 years to live? Create a great community through bookshops, of course! Listen now and discover the true essence ...The practice of kaizen (good change) is fundamental to success in almost every industry. Can it work for us in our bookshops and libraries? It isn't about big, sweeping aha moments, but about a habit of finding one small thing every day.
It's easy to forget—and easy to renew your focus in two minutes. Listen now!
This episode salutes the 10th anniversary of Independent Bookstore Day, a celebration of the enduring influence of bookshops. Host Lisa Uhrik delves into the special role bookshops have played throughout history, from ancient Athens to Napoleonic France, highlighting their impact on communities and individuals.
This Independent Bookstore Day, let's make sure that every person leaves with the knowledge that your store is more than a...
Our shelves are like a silent sales staff, and it packs a warm and wonderful connection when they look customers in the eye. Our studies show that a connecting angle results in 35% more touch, which translates into sales, as we are 73% more likely to buy what we touch. The eyes seem to feel the angles.
Join Lisa as she explores the surprising difference angled shelves can make in your bookshop's performance, fostering interactions ...
Just as a captivating book hooks us from the first chapter, our bookshops can captivate visitors from the moment they step inside.
Plenty Downtown Bookshop uses an innovative dice game to creatively engage customers. This unique approach adds an element of surprise and enhances the shopping experience by fostering exploration and discovery.
Join Lisa Uhrik as she explores how this small, yet impactful tweak – creative moments of en...
It's a tiny word with a big mind shift: home.
We've long adopted the third space mindset, but Mindy Massey's use of a different word took it further and gave Lisa pause – and a useful insight for our bookshops. Click to listen now.
Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're doing that he did too. Let's think for a moment together about those things – listen now!
Audio credit to Fred Rogers and PBS, Mr. Roger's Neighborhood.
Join Lisa Uhrik as she shares an inspiring story of a real-life Christmas miracle, and reminds us that each of us has the power to move things — fences, mountains and hearts. What are your fences that need moving in 2025?
Inspired by Robert Putnam's book Bowling Alone and Netflix special Join or Die, we're exploring the reason we'll likely have no Christmas parade in our small town this year... and importantly, underscoring the vital importance of the small gatherings we facilitate as bookstores. As we navigate a world where traditional community bonds are weakening, we are reminded of the power of connection and the importance of revitalizing our ...
Peter Miller's Shopkeeping book inspires a look at the way we greet each other in the bookshop. We all are subject to falling into our routines and this is perhaps the most profound tweak yet, rooted in the simplicity of a real "I see you" greeting.
Let this episode inspire you to foster real relationships and enrich the experiences of everyone who walks through your doors. Listen now!
As we think about and offer help to our colleagues hurt by Hurricane Helene, it's a moment to take stock of those things we don't think about every day: insurance, fighting for our rights, and how to get the payouts when we need them. Click to listen now!
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