Two Minute Tweaks w/ Lisa Uhrik

Two Minute Tweaks w/ Lisa Uhrik

Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America. Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered. What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind. From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.

Episodes

July 21, 2026 4 mins

This practical tweak is all about one of Lisa’s favorite fixtures: the quirky, wonderful octagonal.

With its eight sides of magic, this fixture invites customers to move around it, discovering the display one story at a time. Paired with a face-out-friendly riser and plenty of room for storytelling, the octagonal can become one of the hardest-working fixtures in a shop.

Lisa shares how Parnassus, Book Hampton, and Maria&...

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There is one thing retail experts predict AI is going to change that feels like a really good thing: real, authentic, personal service is going to become one of the things we value most.

In this Two Minute Tweak, Lisa shares a powerful takeaway from the Women in Retail Circle Conference. Retail leaders are pointing toward a future where authentic, personal service matters more than ever. For bookshops, libraries, and small sho...

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Independent bookshops are having a moment, and according to Kristen McLean, VP of Client Insights for Circana, it may be more than a moment. It may be the beginning of a true renaissance.

In this data-packed Two Minute Tweak, Lisa shares highlights from a personal conversation with Kristen following this year’s American Booksellers Association meeting. The takeaway is encouraging: consumer interest is moving toward local, aut...

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April 29, 2026 3 mins

Lisa Uhrik and Steve Wax take a quick look at Linda-Marie Barrett’s guide, Creating a Salon: The Magic of Conversations That Matter, and the timely work of helping people gather for meaningful dialogue.

For bookshops and community-minded hosts, pulling people together into conversation is brave, good, and sometimes delicate work. This episode explores how thoughtful setting, gentle structure, and intentional facilitation can ...

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A St. Patrick’s Day visit to Parnassus Books in Nashville, along with a conversation with Ann Patchett and managers Cat Bock and Andy Brennan, offered a profound insight into what community really means. When Parnassus’ leaders talk about community, they begin with each other. That spirit of mutual care, collaboration, and simple hospitality shapes the culture of reading they create for customers, authors, and the wider...

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In this episode, Lisa Uhrik explores the idea of treating your whole bookshop the way a publisher would view a book – with a clear storytelling theme that begins in the windows and unfolds throughout the sections, displays, and customer experience.

Featuring an example from Ashley Michael and Plenty, Lisa shows how storytelling can extend beyond display into a whole-bookshop approach that evolves month by month across the yea...

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February 25, 2026 3 mins

Lisa Uhrik welcomes bookshop explorer (and literacy expert) Ken Bigger, who stopped at Plenty as store #252 on his country-wide tour. Their conversation takes a turn from travel stories to a big idea: literacy isn’t a simple “have it or don’t” trait. It’s a continuum that includes traditional reading and writing, plus digital and cultural know-how, and even skills like attention, empathy, and reflectiv...

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The quiet days after the holidays are a gift. They give us a chance to step back, notice what worked during peak shopping, and make thoughtful adjustments before the year truly begins.

At Plenty Bookshop, the team used the week between Christmas and New Year’s to do just that—refreshing windows, shifting displays, and making small layout changes based on real bookseller observations. Those tweaks promise easier service,...

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January 14, 2026 2 mins

Hello Quiet Carpenter,

I want to thank you.

While reflecting on your work, I wrote you a poem. It’s from the future – 2036 – and it’s about the way you helped turn the world around, not with noise or spectacle, but with steady care.

In this short reflection, I’m thinking about the people who stay. The ones who tend places, keep company, notice what needs attention, and quietly make room for others. I i...

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Join Lisa Uhrik as she shares three simple ways to start the year well—grounded in joy, bold instincts, and small meaningful wins. From feeding the laughter to trusting your gut and fixing the tiny things that get in the way, this quick episode delivers three ideas you can act on today.

🎧 Click to listen now and start the year with joy, clarity, and momentum. It only takes two minutes!

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During the busy holiday season, small stresses and short tempers can lead to harsh words with coworkers or customers. Lisa offers a quick reminder to pause, breathe, and notice when you’re running on empty.

Simple micro-tactics—short breaks, a quick laugh, saying no to one extra task, or building margin between commitments—help you protect relationships and be kinder to yourself and others during the holidays.

Whi...

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November 4, 2025 3 mins

For this special 111th episode, Lisa shares a personal story—Dave Uhrik’s 90-foot fall that became a life-changing lesson in perspective. What began as a terrifying tumble turned into a philosophy for living and working with meaning, ease, and intention.

Drawing on Greg McKeown’s book Effortless, Lisa connects this dramatic moment to the power of simplifying, releasing perfectionism, and creating sustainable rhyth...

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October 16, 2025 2 mins

Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk.

Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experienc...

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Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover when customers really read your signage, and how the Golden Triangle and Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired!

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September 17, 2025 2 mins

This week Lisa shares an idea from friend Cal Crosby at The King's English Bookshop in Utah. She explores a simple solution that brings quiet, purposeful messaging while also facilitating face outs in a stable front and center position on the shelves.

When the world is heavy – we look for light loads and small, helpful things. This is one of them. 

We encourage you to try it and share your thoughts or other simple displa...

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According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content ...

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Are book returns quietly draining your resources? In this eye-opening episode, Lisa reveals how routine book returns can consume the equivalent of eight full weeks of work for one person.

Use this episode to spring forward and begin your own analysis on how to transform this challenge into an opportunity to improve efficiency and profitability.

Listen to previous episodes to learn or recall practical strategies to minimize returns ...

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What if the “industry standard” isn’t the only way? In our latest podcast, Lisa’s research reveals three broad themes shaping today’s bookshops, and how knowing yours can transform everything from layout and design to inventory strategy.

We’re challenging the idea that all bookshops must adhere to 3-4 inventory turns per year. Instead, we explore how your bookshop’s core focus — wheth...

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August 4, 2025 3 mins

The secret sauce that has given Franklin Fixtures resilience in the economic "big pause" we've experienced is the same one that gives our bookshops staying power in tough times: it's all about inventory strategy.

  • What if we sold every book we purchased?
  • What if we got out of the business of returns?
  • What if we held less inventory and turned it more frequently?

Join Lisa in these powerful q...

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July 18, 2025 2 mins

Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible.

Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," ...

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