SESSION in PROGRESS
The Podcast about building a Podcast Company. The final episode yet to be recorded
Episodes
There’s a podcast studio less than 5 kilometres from here charging 50% more than us for the same service
It's time to align ourselves with the market.
This is session in progress
After searching around to other studios or having used their spaces before we found our own I thought I had aligned our studio hire cost with the market while knowing we over delivered compared to them all.
Let’s look at our costs
Equipmen...
At the end of the last episode I revealed I’ve had to delete an episode off our YouTube and LinkedIn page.
That was because I can no longer say our studio has been designed by the incredibly talented individual who helped us get this far.
No bad blood.
Just not enough money to afford the finishes she had selected. We are still bringing to life the studio in their vision and I would say 85% of the finishes she chose it’s just the di...
YOUR FIRST LOOK: https://sessioninprogress.com.au/
Watch the trailer to our concept and our reactions here: https://www.instagram.com/session.in.progress/
See omnystudio.com/listener for privacy information.
You might have heard in previous episode Studio White Noise pressure tested my “brand” From Your Pocket and showed gaping holes in the business’ language, output and presence.
What did we mean to someone who clicked on our website?
How did we make our clients feel about being associated with us?
I knew it was time for a refresh… but until now we haven’t told you it was time for a rebrand!
This is SESSION in PROGRESS
Seeing is believing… or is it?…
What if I told you what you're watching isn't in a podcast studio!
And no this isn’t a plug in from AI on a green screen.
This is SESSION in PROGRESS
The studio you are seeing, and would have seen in the past through any and all of our content, is a make shift podcast space here at ''The Commons' in Collingwood. It’s actually a boardroom, a big one, capable of fitting up to 20 people comfortably ...
I’m not proud of the business
It took 2 years and a wonderful design company to make me realise it. Today you hear the moment it all clicked.
This is SESSION in PROGRESS
On the last episode with our friends Ross, Lauren and Andreas from 'Studio White Noise' the reason for our chat was to help me, and maybe you, understand what it means to have a brand, the power of a considered one and to pressure test mine 'From Your Pocket' as yo...
When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page.
I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad.
If you were to ask me in 2022 and...
In the past 3 months I’ve realised what I believe to be my biggest mistake in starting a podcast company.
It’s a mistake I made when I first realised I wanted to leave my on-air radio job and create a company with no business experience… today I’m revealing it to help save the next small business owner
It isn’t what you’re expecting
This is SESSION in PROGRESS
A few episodes ago I spoke about the solopreneur which is when you run y...
When you leave a full-time role to start your own business or company you have a true belief that you create your own hours.
That hasn’t been my experience.
The more our quality of work has been seen in the Podcast marketplace the busier we’ve gotten which is fantastic but there are problems with that. I can’t say no to the work because I need the cash flow to fund the business BUT by taking on that work I need to be here more hour...
I’ve never been comfortable with the word entrepreneur. Oxford defines it as
"A person who sets up a business or businesses, taking on financial risks in the hope of profit."
Profit wasn't, and isn’t, my goal. I just love making meaningful conversations and I realised after spending tens of thousands of hours perfecting that skill as a job behind a microphone. I had just found out a new way of helping Bering that out of others...
I couldn’t believe it…
Subject of the email: “Remarkable Insights Podcast Brief”
Body: We’ve included the list of deliverables as well as the tasks that we were hoping would be managed by an external, experienced Podcast Producer (like yourself). That said, we are absolutely open to your suggestions regarding the best way that we could work together to bring this podcast to life!
I scrolled right down to the bottom ignoring any and...
On the second episode I mentioned I had 5 things going for me when starting this business. The first and most important being the love and support of my now fiancé Emily.
But two years on does that same support exist or are there some cracks in the foundation?
I’m risking everything to pursue my passion with the Start Up and that sacrifice isn’t my own it’s also the worn on the shoulders of my partner Emily who is here for this epi...
Tuesday 6th September 2022
My partner Emily, who we will hear from on the next episode, had given me an A3 leather-bound business diary with my initials on it.
I started writing on the very first page, that much I know. I hadn't read it in 18 months. Hand on my heart this is the first time I’ve looked back on this moment.
I remember where I wrote it though, sitting in the hotel reception at Crown Towers in Melbourne about to head i...
Two years on and reliving the moments of this episode I feel like an idiot!
Knowing what I know now, which still isn't as much as I should but I'm always learning, I wish I could go back to 2022 and help guide the path past the mistakes (plural) that I made. HOWEVER, I also know that had I not made those mistakes we wouldn't be where we are now. That's not to say we are in the clear, there is still turbulence around my runway, but ...
At the end of 2021 I quit my 6 figure, once dream job of working on Radio heard across the country… to start a business. A podcast business. This is a podcast about starting that podcast business…
SESSION in PROGRESS
This series is inspired by 'Start Up' the story of Gimlet Media told through the voice of Alex Blumberg. Alex's podcast being a huge success as he chronicled the rise of his Podcast Company to its acquisition by Spot...
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