Marketing Geospatial

Marketing approaches we’ve STOPPED doing (and why)

If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time.

In today’s episode, Daniel and Helena chat about marketing approaches they’ve STOPPED doing, and wha...

Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion.

In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop your customers in their tracks and kill your conversions.

Topics include:

• What is your conversion...

Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results.

Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business.

In today’s episode, Daniel and Helena talk about when outsourcing content...

The Ins and Outs of Influencer Marketing for the Geospatial World

Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services.

In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geos...

How to Build Your 3D Customer Persona (Geospatial Edition)

We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark.

In today’s episode, Daniel and Helena break down what an actually useful customer persona looks like, and how you can go about creating one.

Topics incl...

Our Biggest Business Mistakes (And How to Fix Them)

Starting a business is hard in any industry, and the Geospatial industry is no exception.

What are you offering? Who are your customers? How do you find them and - more importantly - reach them? How do you set yourself apart? And what about pricing?

These (and more) ...

What it Takes to Build a Profitable Geospatial Side-Hustle

Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for success.

In today’s episode, Daniel and Helena discuss how to build a profitable side hustle in the ge...

Why People Don’t Care When You Talk About Your Brand (And How to Change That)

Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot!

In today’s episode, ...

AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image.

In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them.

Topics include:

• How to use Chat GPT...

Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine]

What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of brand marketing in the geospatial domain.

This is part 3 of our mini series, “How to build your B2B marketing engine”, which outlines all the ...

Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine]

You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing, and outline everything to consider when it comes to packaging, pitching, and selling your Geospatial product or idea.

This is part 2 of our ...

Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine]

This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you.

In this episod...

How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts

SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential.

In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts, best practice workflows, and modern tools to help you win the game.

Topics include:

• How to find and select ...

Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)

The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat.

In this episode, Daniel and Helena discuss the curse of fuzzy messaging in the Geospatial industry, and...

The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market.

In this episode, Daniel and Helena show you how to use the “content as a product” approach to ...

What exactly is “thought leadership” content, and how can you leverage it to scale your brand?

In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awareness, authority, and trust.

Topics include:

• How to identify your thought...