Authority Hacker Podcast – AI & Automation for Small biz & Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes every 2 weeks featuring: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenue If you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm. ▶️ Watch the video podcast on YouTube: https://www.youtube.com/@AuthorityHackerPodcast/ 🎥 Best moments on: 👉 Instagram - https://www.instagram.com/authorityhackerpodcast 👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast 👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts 📩 Open to sponsorship offers. ✉️ Contact us: mark@authorityhacker.com
Episodes
We’ve been trying OpenAI’s latest updates, and there’s more to this DevDay than the new features. Alongside 21 new releases, the company is changing what you get for your subscription. We look at the trade-offs, including why a cheaper model can mean more actual usage even when the old plan loses value.
In this episode we break down:
→ What OpenAI’s new Dots assistant promises, and ...
Last week we were asking whether you should move from Claude to ChatGPT. This week Anthropic hit back with Opus 5.5, and Gael ran it for two and a half hours of intensive use on the $20 plan while using just 8% of his weekly limit.
But the lead is going to flip again. So instead of telling you to switch, we talk about how to run your business when the best AI model changes every few weeks.
In this epis...
I've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback.
But Gael and I haven't had exactly the same experience.
In this episode we break down:
→ Why I switched to Codex for everyday business work
→ Wh...
OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes.
So we lined it up against Claude Fable...
A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again.
Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents.
Try our free AI writing blind t...
rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack.
It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open so...
If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates.
It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content.<...
Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours.
In this episode we break down:
→ Where Opus 5 genuinely beats Fable (and where it makes more mistakes)
Gael can write a full blog post using about 7% of his weekly Fable limit. Most people use 50% doing the same job.
The difference isn't a better prompt. He stopped letting the smartest model do the work at all. Fable briefs the task, Sonnet handles research, Opus makes the editorial calls, Codex writes the code. Fable just manages. With Anthropic cutting weekly limits by roughly a third, this stops being optional.
In t...
We run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show you exactly how each one is built.
A lot of people refused to leave Claude 4.6. 4.7 felt off, the writing got worse, and their skills stopped behaving like they used to. Opus 4.8 dropped, and that feeling is gone.
We ran it through our real marketing skills. Meta ads, carousels, LinkedIn copy, a full one-shot website. Same prompts, same skills, just the new model. Here is how much better it actually is.
In this episode we break down:
I let my co-founder roast my Claude Code setup live on this episode. He didn't hold back.
Five months in, I thought I had it pretty dialed. Turns out my Claude.md is missing the most important thing, my folder structure is making my life harder, and I'm still manually triggering tasks Claude could just do for me. We go through the whole audit and the specific fixes I'm making this week.
In this episode...
GPT-5.5 dropped last week and the internet hasn't shut up about it. Switch now. Drop Claude. Move everything to OpenAI.
So Gael actually did it. He swiped completely to Codex and GPT-5.5 for a week, ran the same business prompts on both models, and compared the real outputs side by side. The verdict isn't what you'd expect from the hype cycle.
In this episode we break down:
→ Why GPT-5.5 is more tho...
We just tested OpenAI's new image model and generated a YouTube
thumbnail of Gael that looks more real than he does. No cutouts,
no Photoshop, one prompt.
This isn't a marginal upgrade. On the LLM Arena benchmark, GPT
Image 2.0 jumped over 300 Elo in a single release. That's roughly
3x the jump we got from Nano Banana Pro. Production-grade ads,
fake Ahrefs dashboards, editable photos of you in ...
A month ago Anthropic could do no wrong. Now every AI commentator is piling on Opus 4.7 just hours after it shipped.
In this episode we cut through the noise: the model is mostly a side grade, but the new Claude Desktop app, auto mode, and a WordPress integration that unlocks fully automatic SEO are the real upgrades this week for business owners.
In this episode:
➤ Our theory on why Opus 4.7 ...
Anthropic just announced Mythos. A model so powerful they won't release it to the public. It scored 93.9% on coding benchmarks where every other model has been stuck around 80. It hacked Firefox 84% of the time. And they're only giving it to companies like Apple and Amazon to patch their security before the rest of us get anywhere near it.
We sat down to figure out what this actually means for small businesses, not t...
Anthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.
We also break down the Claude token limit crisis, share practical ways to reduce...
Last Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.
In this episode we break down:
→ How Claude's Dispatch feature lets you run Claude Code from your phone
→ The custom Notion system that turns task checkboxes into ...
We've all been riding double usage promos on Claude and Codex for weeks. Most people don't even know these promos exist. They end March 31, and your bills are going up.
In this episode we break down:
→ Why your AI usage costs are about to spike (and what you can do)
→ What the 1 million token context window actually means for quality
→ GPT 5.4 Mini and Nano: cheaper models that are surprisingly close to the ...
OpenAI just dropped GPT 5.4 and it's not just another model update. The first heading of their announcement wasn't coding. It was knowledge work. That's a signal. We tested it head to head against Claude Code for real business use cases, and the results might change how you work.
We also walk through an AI article generator skill that finally solves the quality problem that's plagued content creators for years, Claud...
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