Mompreneur Mastery
Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right. You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you. What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers. Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back. Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.
Episodes
Okay friend, here’s the deal. I didn’t post a single thing on my Instagram feed for two whole weeks. Not one polished carousel. Not one reel. Maybe a couple of very tired mom goblin stories. And guess what happened.
Nothing fell apart. I still made sales. My business kept moving.
This episode is the real behind the scenes of what those two weeks looked like and why Instagram wasn’t even on my radar when life was lifing at full speed.
...
In this short, unplanned episode, I’m breaking down what to post when sales are slow and your audience feels quiet. We have a lot happening right now, and it’s affecting buyer behavior in a real way. Between the trust recession, AI overload, mean girl marketing, the government shutdown, and families losing SNAP benefits, people are stretched and more hesitant than ever.
This episode gives you simple, grounded ideas that help you bui...
Trends, templates, and custom GPTs are everywhere. They make content creation feel faster and easier, until your posts start blending in and your message gets lost.
In this episode, I’m breaking down three simple questions to ask before you grab another Canva template, jump on a trending audio, or let AI write your next email. These will help you figure out whether that shortcut is actually helping your business — or quietly hurting...
If your Instagram engagement has been trash lately — you’re not imagining it.
Reach is down across the board, everyone’s frustrated, and the “post more” advice floating around isn’t helping anyone.
But here’s the thing… one of my clients still managed to pull in over 40,000 views, 843 interactions, and 142 new followers in 30 days.
No trends.
No daily posting.
No algorithm hacks.
Just strategy.
In this episode, I’m breaking down how we di...
Have you felt it too? Sales aren’t hitting like they used to, even when your offer is good and your content should be working. That’s because buyer behavior has changed — again. People aren’t just scrolling, seeing your post, and buying. They’re skeptical, cautious, and craving real connection before they trust anyone with their money.
In this episode, I’m breaking down the two types of posts your business needs right now if you wan...
Your business shouldn’t fall apart every time you take a weekend off or a kid gets sick.
In this episode, SEO expert Kelly Kumler breaks down how to make your website do the selling for you—no daily posting, no trend-chasing, no 2 a.m. caption writing.
We talk about:
- How SEO actually works (and why it’s perfect for busy moms)
- The small website fixes that boost visibility fast
- How AI is changing search results—and what to do right no...
If you’re trying to keep up with Instagram, emails, and maybe even a podcast… while also keeping tiny humans alive, this episode’s for you.
We’re digging into how to plan your marketing across platforms in a way that actually fits your goals, your time, and your buyer journey so every post, email, or podcast episode builds momentum instead of adding to your overwhelm.
You’ll learn:
- How to match each platform to your goals so they ...
If your content is getting likes and comments but sales are stalling, the problem isn’t your effort — it’s your buyer journey.
In this episode, I’m breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.
You’ll learn:
- The 5 stages every buyer goes through before they’re ready to invest
- Why buyers are taking longer t...
Ever feel like you’re posting nonstop but still invisible? Podcast guesting might be the shortcut you’ve been looking for.
In this episode, I’m joined by Candace Dudley, podcast guesting strategist and fellow mom, to talk about how getting on the right podcasts can help you get seen, build trust, and sign clients—without adding more content to your already full plate.
We dive into:
- How to pull out your niche speaking topics so you...
Every time a major political or current event happens, the internet explodes. Comment sections turn into battles, hot takes fly, and nuance completely disappears.
If you’re a small business owner, that tension creates a very real question: Should I post about this? Should I comment? Should I stay quiet?
In this episode of Mompreneur Mastery, I’m breaking down whether or not you should share political content as part of your onlin...
Ever felt like your business looks successful on the outside… but feels completely off on the inside?
That’s exactly what happened to my friend Caroline Hull. She built a thriving podcast agency, rebranded, grew a team, did all the things she was “supposed” to do — and still felt disconnected. Throw in AI shaking up the podcasting industry, and it became clear: it was time to pivot.
In this episode, we chat about:
- How to know when...
This episode is my version of a “can I be mean for a sec?” text.
I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.
Inside the episode, you’ll hear:
- The 4 types of posts that do more harm than good (even if they get big engagement)
- Why these trends a...
If you’ve ever felt like your content disappears faster than your kid’s snack stash, you’re not wrong. Instagram is amazing for connection (and I’ll always love it for that), but when it comes to longevity? It’s like building a sandcastle at high tide. Pretty… but gone in hours.
That’s exactly why I brought on Elaine Timms, Pinterest strategist and creator of the Evergreen Impact Method. Elaine knows how to take one piece of content...
I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.
If you are building your business in the mom cracks of you...
Courses, VIP days, retainers, digital products- oh my!
If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you.
I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required.
We get into:
- ...
If you’ve been posting consistently and still hearing crickets... it’s not you.
In this episode, I’m digging into why more content doesn’t automatically mean more sales—and what actually does. Spoiler: it’s not the hook, the trending audio, or the pretty Canva template. It’s your messaging and strategy.
We’re talking about:
- Why Instagram content isn’t converting like it used to
- What it really takes to move peopl...
If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up.
The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills).
In this episode, I’m pulling back the curtain on:
- The real shifts happening on Instagram (and online marketing in general)
- Why even great conte...
Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background?
This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting.
Today, I’m chatting with Emilee Lopez, email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur.
...
You’re doing the most and you deserve more than content that goes nowhere.
In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life.
If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that.
We...
This episode? I’m obsessed.
Kelsey Cook is a certified teacher, entrepreneur, and mom of four who built a nationwide subscription box business that now ships over 14,000 boxes a month. And she started it while raising her kids and running a preschool... all during nap time.
In this episode, we talk about what it really looks like to start a business as a stay-at-home mom, how to grow something meaningful without burning out, and ...
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