OPE People

OPE People

OPE People celebrates the makers, innovators, and doers of the outdoor power equipment industry. Join host Brian Ethridge, editor-in-chief of OPE+ magazine, in personal discussions with movers and shakers in the landscaping and power equipment world and see what makes this unique industry truly special.

Episodes

August 18, 2026 12 mins

Municipal customers have unique needs, but they also offer dealers the opportunity to build long-term relationships that can lead to years of repeat business. OPE People sits down with Joey White of Eden Lawnmower LLC to discuss what municipalities value most in an equipment dealer.

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From family transitions to third-party acquisitions, succession planning has become one of the biggest conversations shaping the dealership landscape. OPE People sits down with Pat Albero of Performance Brokerage Services to discuss dealership valuations, buy-sell activity and what owners should be doing today to prepare for the future.

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April 14, 2026 24 mins

Successful sales is more about the strategy behind the handshake than the equipment for sale. OPE People sits down with NAEDA to explore how dealerships can strengthen their approach to sales training.

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For this one, I kinda snuck up on Husqvarna and turned a story interview into a podcast – the conversation was that interesting, to me anyway. We talked about change and stability, about chainsaws and robots and batteries, and more.

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October 17, 2025 36 mins

Will this new AI tool save you? Will Yosemite Sam boost your business efficiency? Or is AI going to eat all of us? We talk AI agents with experts in software and equipment dealerships. Join us for a near-future discussion on the potential of AI for OPE dealers. 

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October 1, 2025 22 mins

From mower blade manufacturing to global parts distribution, Rotary Corp. is making a lot happen from a small town in south Georgia. We talk with Chris Roessler to learn more about what makes Rotary go ‘round.

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September 15, 2025 24 mins

Power-equipment nerds discuss the OPE+ award-winning products, trends and evolution of equipment, and what they’re looking forward to seeing at Equip Expo. If you like the history and future of power equipment, listen now!

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August 28, 2025 28 mins

I love hardware stores, especially the independent ones in small towns, with the squeaky wood floors, the old key cutter working in the back, and a stray cat inside. But is there a 60-in zero-turn mower? Or just an up-front display of toilet repair kits? OPE People talks with Ace execs about power equipment, service and pro buyers. 

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July 1, 2025 16 mins

It’s not about Why you should put robotic and autonomous mowers to work. It’s about How. OPE People talks with leaders in the sale and implementation of autonomous mowers. And the story is this: bigger and better business for those who bring autonomous to life on lawns and fields. Listen now for the details.

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June 10, 2025 24 mins

OPE dealers and landscape contractors are talking about autonomy today, and so are we. OPE People sat down with Exmark product manager Lenny Mangnall to talk about the company’s newest product for pro users. The autonomous Exmark Turf Tracer is out in the market and we were curious to know more about it.

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May 6, 2025 29 mins

I need to talk with Tom Shay every so often to check myself and my priorities. And he’s a reminder of why the OPE People podcast exists. Tom is a power-equipment sales expert and he’s an interesting human. Tom and I talk sales, customers, employees, and people in general. Join us (until you get a chance to spend time with Tom Shay yourself!).

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April 15, 2025 26 mins

OPE People talks with George Houle about power equipment dealerships and their websites. How can they get better, what are the possibilities, how much work is required, and how can George help? He works for Dealer Spike, a digital services company in power equipment, powersports and more.

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March 25, 2025 32 mins

OPE People talks with Jay Gaskins, power equipment dealer, acquisition expert, father, son and all-around good guy. Business succession planning – whether you own a dealership, landscape business, or any other – begins immediately, actually yesterday! Gaskins has run and purchased power equipment shops, and he shares is expertise on the topic, with OPE+ editor Glenn Hansen.

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March 10, 2025 31 mins

Join Sara Hey, of Bob Clements International, as she and Glenn Hansen talk about family businesses. Her successful business was built on family, but it’s not for everyone. How did they make it work? And what’s the future of family dealerships? Sara knows that topic well, and she has insight on the power equipment dealer world – past, present, and future - that makes for an interesting discussion.

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December 2, 2024 33 mins

OPE People talks with Chris Regis of Suntek Lawn Care, a technology-focused lawn care business in Florida that is taking electrification to another level.

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November 5, 2024 27 mins

An event veteran and a relative newbie discuss the 2024 Equip Expo event. Who did what? And what does it mean for this industry? Join us as we discuss Equip '24.

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October 14, 2024 26 mins

OPE People talks with Amner Deleon, one charged up pro landscaper. Deleon and his team at Blue Sky Green Earth tend to residential lawns in New Jersey using just battery-powered equipment. How do they do it? And why? Listen in!   

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September 30, 2024 27 mins

The compact equipment market is a hot topic, with more manufacturers going big on small machines. We talk with Toro’s Sam Dando about the market and the evolution of its unique product.

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September 10, 2024 27 mins

For more than 25 years, Steve Uljua has been working on robots and autonomous mowers. We talked with Steve about his work with Kress today and about the future of lawn mowing in America. Hey, at least people don’t throw things at him anymore!  

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August 12, 2024 37 mins

OPE People introduces you to Kevin Sabourin, a digital marketing leader, fascinating father, and the industry’s leading ukelele artist – that we know of! Sabourin works for Rollick, a company that provides marketing tech services to equipment makers. He has some solid insights into lead generation for dealers. And he has a super interesting after-work life. Join us!   

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