The Drake Insights Podcast
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!
Episodes
Senior living leaders are expected to manage people, regulations, occupancy, financial performance, family expectations, culture and constant change—but many are never given the practical leadership development they need to navigate those responsibilities in real time.
In episode 37 of The Drake Insights Podcast, I sit down with Erin Thompson, founder of Aspire for More with Erin and the 100% Leader program, to talk about wha...
A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities with distinct identities.
In Episode 36 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, Senior Director of Marketing at Kendal, to share the story behind Kendal’s organization-wide brand evolution.
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In Episode 35 of The Drake Insights Podcast, Natasha Drake welcomes back Christie Freeze, Director of Strategic Growth at SalesMail, for a conversation about what happens after a senior living lead raises their hand.
Senior living organizations are investing more than ever in websites, SEO, content, AI, automation, and digital lead generation. But once the inquiry comes in, the real question becomes: How do we move from click to co...
Technology and AI are dominating conversations across senior living—but how do you separate real opportunities from the endless stream of shiny new tools?
In this special live episode recorded at the LeadingAge PA 2026 Annual Conference, host Natasha Drake joined fellow industry leaders, Matt Reiners of Parasol Alliance, Demi Mallios of HumanGood, Ryan Galea and Meredith Wentworth of GoIcon, to discuss what it truly means to ...
In this episode of The Drake Insights Podcast, Natasha Drake is joined by Bryan Reynolds, co-founder of Authority Agent, to break down the top 5 content mistakes senior living communities are making on their websites—and how they’re costing you leads, conversions and move-ins.
With the rise of AI search, evolving algorithms, and changing buyer behavior, your website is no longer just a top-of-funnel tool—it’...
In Episode 32 of The Drake Insights Podcast, host Natasha Drake is joined by her longtime colleague and friend, Lorie Dancy, RN, MSN and Founder of Concierge Care Network, for a thoughtful and story-driven conversation about the gap in care management across senior care.
With more than 30 years in nursing — from ICU to home care to senior living leadership — and after walking through the aging journey with her own paren...
In Episode 31 of The Drake Insights Podcast, host Natasha Drake is joined by Rick Whittington, President of Whittington Consulting, to break down a brand-new national research study that reveals a massive perception gap in senior living—one that’s quietly impacting occupancy, lead quality, and trust
We unpack why the majority of older adults don’t believe they’ll ever need senior living, how cost misconcepti...
In Episode 30 of The Drake Insights Podcast, host Natasha Drake sits down with Joe Soltis, CEO of ChoiceLocal, to uncover how AI is rapidly transforming senior living marketing, sales, and occupancy growth.
Together, we dig into a core belief of this show: innovation and empathy can coexist—and they must coexist because they are the future of senior living.
Joe breaks down the real AI innovations senior living operators need ...
What happens when AI meets one of the most human industries in the world—senior living? Live from LeadingAge 2025 Boston, host Natasha Drake of The Drake Insights Podcast asks industry leaders a bold question: Is AI helping us be more human—or is it dehumanizing our field?
Hear real stories from executives, marketers, and care professionals across the industry sharing how AI is transforming the way we connect, serve, an...
Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing
In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeger — to uncover how data-driven strategy is reshaping senior living marketing.
Together, they break down real-world case studies, including how a small memory care community turned zero direct mail responses into 70+ RSVPs ...
In Episode 27 of The Drake Insights Podcast, host Natasha Drake shares her guest appearance on Matt Reiners’ Connecting the Dots podcast — a powerful conversation on what senior living operators should truly expect from their marketing partners.
With decades of experience across operations, community sales, and agency work, Natasha shares her 7 must-haves for a marketing partnership that drives real results — not ...
In Episode 26 of The Drake Insights Podcast, host Natasha Drake sits down with Kiera DesChamps—sales strategist, entrepreneur, keynote speaker, and newly published author of "After the Tour: Guiding Prospects from Interest to Action".
Kiera shares her journey from higher education and non-profit leadership into senior living consulting, where she helps accelerate the sales cycle by bridging the gap between prospects, families...
In Episode 25 of The Drake Insights Podcast, host Natasha Drake sits down with Matt Reiners, Chief Growth Officer at Parasol Alliance and host of the Connecting the Dots podcast, to explore how AI is transforming both professional workflows and daily life. Matt shares his decade-long background in senior living, how he discovered the power of AI tools like ChatGPT, and why he believes automation should “eliminate the mundane ...
In Episode 24 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, founder of Lauren Rose Senior Advisors, for a powerful conversation on navigating today’s uncertainty in senior living sales. With over 20 years of industry experience, Morgan shares the frontline challenges sales teams face—from media-driven fear to financial hesitations—and how to coach through it with empathy, strategy, an...
In Episode 23 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic is joined by Tripp Higgins, President of MyLifeSite and senior living sales veteran. They dig into how financial data tools like MoneyGauge are transforming senior living sales, not just by improving conversions but by arming sales and marketing teams with powerful data insights.
Tripp shares how MoneyGauge is more than a financial calculator —...
In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today.
Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through e...
In Episode 21 of The Drake Insights Podcast, host Natasha Drake and senior living expert Andrew Gall discuss a controversial yet crucial topic: the integration of clinical and care teams into the sales and marketing process in senior living communities.
Gall, a customer success manager from PointClickCare with extensive experience in senior living operations, sales, and marketing, emphasizes the growing disconnect between the promi...
The boomer generation is poised to redefine senior living, presenting both a massive challenge and a significant opportunity for the industry. In Episode 20 of The Drake Insights Podcast, host Natasha Drake, along with industry veterans Lauren Messmer and Mike Brindley from Solutions Advisors, explores the critical question: Is senior living truly prepared for this demographic shift? They delve into the widening gap between current...
In Episode 19 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic sits down with Andrew Miller, co-founder of Workshop Digital, to unravel the latest digital trends reshaping the senior living marketing landscape. Tune in as we explore how artificial intelligence (AI), personalization and voice search are transforming SEO, paid search, and content marketing strategies. Join Natasha and Andrew as they delve into the...
In Episode 18 of The Drake Insights Podcast, host Natasha Drake delves into the evolving landscape of senior living sales, exploring the challenges and opportunities that sales teams face in today's dynamic market. Guest speaker Kelly Singleton Myers of KJB Sales Consulting, a seasoned sales expert and author of "The More You Know, The More You Close: The Power of Curiosity-Driven Sales," offers valuable insights on navigating the ...
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