Media In The Moment with Chuck Fetterly
Join host and founder of TEC Direct Media, Chuck Fetterly, as he sits down with media and marketing professionals to discuss the latest trends, tips and tech. #mediaplanning #mediabuying #marketing
Episodes
A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.
Show notes at https://tec-direct.com/...
Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon ...
Host: Charles Fetterly
Guest: Dave Boretti
Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. The number of available podcasts has doubled in recent years from 500,000 to more than 1 million. There's something for everyone, and listeners of all ages are tuning in r...
As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
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