Unapologetic

If marketing trends have never been your thing but you've always felt like you 'should' take part because, of course, you'll probably miss out if you don't - this episode is for you. 

I talk a lot about structuring your business your way, choosing what you want to do, and that includes choosing what you DON'T. And if you don't want to do Black Friday, if you're not into the whole New Year...

Today on the podcast I have Maude joining me to have a conversation about a perfect topic to be thinking about at the beginning of the year - burnout. And most importantly, what we can do as women to prevent burnout, in both our lives and businesses. 

We have a great discussion about our takes on the societal pressures on women that lead to burnout and how you can break these patterns, set boundaries that make sense (and don't ...

Happy 2026!! 

In today's episode I'm talking all about revenue goals, something that a lot of us are thinking about right now as we go into a new year and consider the goals we'd like to achieve in 2026, of course a big one of those being - revenue. 

I'm covering: 

What holds us back from setting higher revenue goals instead of the 'I'm just going to settle with this' number, and how you can get unap...

It's the final episode of the year and I'm doing a recap of 2025! 

The good, the bad, and really keeping it real as usual. This was definitely not my best year in business revenue wise, but it was a year that I still accomplished a lot, learned a lot, and came away from proud of what I was able to do. 

And I think that's so important, with all the wins we see online focusing a lot on money and how much you made, you st...

I absolutely love this topic and the discussion Sailynn and I had because we all know that making a lot of money online is something that's marketed in a million ways to be "easy" and yet, somehow, we're not all millionaires... 

Sailynn has however generated over $17 million in sales so she knows a thing or two about it. She's also the most down to earth and realistic about what it really takes to get there....

In this raw and unapologetic conversation, Lori Young joins me to unpack what it really takes to stand out, build trust, and sell offers in today’s noisy online world. Forget the polished highlight reels and cookie-cutter strategies—2025 buyers crave authenticity and alignment. 

We dive into why your quirks are your superpower, how leading with your values attracts the right clients, and why sharing the messy middle of your story bu...

On today's episode, Jackie is sharing her life-changing story of having multiple strokes, the reality of her recovery and life post-stroke, as well as how that has shaped the work she does with clients now. We discuss the importance of reclaiming one's identity and belonging in the workplace, the challenges of recovery, and the need for individualized support in professional environments.

Jackie also talks about the impact...

On today's episode, I have my friend Kate with me who ran a successful online knitting magazine for many years and is now a business coach. 

We talk about how we've navigated balancing life and work, the importance of authenticity online, and how showing up imperfectly is what creates real connection. Our conversation also touches on redefining success and making a genuine impact in the world. 

About Kate: 

Kate Gilbert...

I can't believe it's already been 100 episodes!! Well, I can, but also it seems like so many and I do remember when I was only considering starting this podcast! 

Today, I'm sharing what I've learned in that time, what I've loved, and what I would've done a bit differently. 

There's also a little story time about the only episode I've ever taken down... and why it matters to make sure you'...

On today's episode, Sharon and I get into a topic that definitely needs more air time - creating community and collaboration OVER competition. 

And we mean this in the realest way. Not the - sure, let's collab just so I can benefit... 

Actually working together and lifting each other up so we can ALL get farther ahead. 

This is something we are both incredibly passionate about and find so important, not only to women right n...

This time of the year often comes with a fair amount of pressure for business owners... Black Friday, it's coming up on the end of the year (have you reached all your goals?!), and then the new year... 

So I'm not going to add MORE pressure .

I am going to give you some really simple things you can do to recognize what you HAVE achieved this year, keep you focused on YOUR goals, continue building momentum into 2026, and ref...

You've definitely heard all about this elusive 'balance' that we apparently need to find between ALL THE THINGS we need to do as business owners and then taking care of everyone in our lives (whoever that includes for you!), AND then somewhere in there maybe ourselves... right?! 

Amy and I are talking ALL about our thoughts on this today, and I love her even changing the word 'balance' to harmony. Because th...

Today's episode is the pep talk/chat we all need sometimes about something that very commonly comes up in a lot of my talks with clients and friends - comparison. 

Opening up social media and being bombarded with a bunch of people who are also doing the 'same thing' as you (in the same industry) or just also run online businesses and the immediate thoughts of - sh*t. Look at what I'm missing. I'm not doing &...

On today's episode I have with me Jo and we are diving into all things branding! This is such a great conversation because too often branding is thought of as just 'how you look online' aka your logo, colours, making sure those things match and are cohesive across your platforms. 

But it's truly so much more. 

The right personal branding allows you to stand out from the crowd, resonate with your ideal clients, whi...

This is literally one of the reasons I created The Safer List. 

Because people are skeptical and want to know who they're buying from. 

Not only have they been burned by shitty coaches or programs, values and knowing where you stand with what's happening in the world is HUGE. 

It's not just about distrust in the coaching industry. 

It's much more multifaceted than that. 

In today's episode, I'm going over a...

On today's episode, I have Lilian joining me to chat about the power of storytelling in business! I know, we've all heard how important it is to tell your story, and I think you'll enjoy the perspective that Lilian brings as someone who has years of experience in PR. She shares her insights on how you can stand out from the crowd and leverage your unique story (emphasis on unique!) to build trust and credibility with...

After an amazing summer break I'm back and I've got such a good episode for you today! 

I knew I was taking this time off, but when I actually slowed down - I didn't realize how tired and burnt out I really was. Not really from business, from a number of things, but it still goes to show just how important it truly is that we do take time for ourselves. 

As business owners, this can be SO hard. We start our businesses ...

It's not 'business as usual'. Things are f*cked. I'm really honest and I don't sugar coat it. 

BUT - your business isn't on hold. And your goals shouldn't be either. There isn't a better time or 'let's wait this out' until things settle... 

And also - it is hard to hold both. 

I'm sharing today what has really helped me because I've found it really hard to not be distrac...

Last week I talked about the platforms part of systems to scale, today I want to get into more of the workflows to save you time, as well as leads and sales systems that are going to help you more directly make the money in your business. 

I'm giving lots of tangible examples and ways you can think about creating workflows and systems in your business to help support you and run your business efficiently as you scale! 

I'd ...