The Therapy Business Podcast
We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
Episodes
Our 2nd most downloaded episode in 2025 is all about closing more sales.
We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.
Meet with one of our coaches
*Intro/outro song credit:
King A...
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients.
Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.
Book a call with Ann Cardin:
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We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focu...
We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.
• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses
• Dividing monthly expenses by number of sessions to calculate your per-session cost
• Researching competitive rates in...
Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success.
Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.
Our Profit Coaching program is enrolling new practices now.
We spe...
We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.
• 60% of small businesses carry ou...
Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.
• Marketing coach or consultant to help get more clients and improve messaging
• HR consultant to ensure compliance and protect your practice once you have employees
• CPA for tax compliance, business structure advice, and money-savi...
Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.
• Understanding exactly where your money is going through a detailed financial snapshot
• Setting clear financial goals and making incremental changes over 12-18 months
• Implementing a cash management system like Profit First to...
Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.
Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to d...
Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.
• More than 95% success rate in matching VAs with business owners
• Calendar management and email are the first tasks most practice owners should delegate
• Just 5 hours of VA support per week can make a significant differ...
Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.
• Using the "Flats and Fixes" framework to identify and solve the three most common marketing ...
Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.
• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits
• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers
• Rigid b...
Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.
• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appear...
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