The Therapy Business Podcast

Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.

• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appear...

The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.

• Summer brings disrupted routines for clients and therapists alike
• Clients view summer as a natural time to pause therapy, similar to school breaks<...

Craig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. 

• Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly
• Consider both personal income requirements and business overhead when establishing fee...

Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.

• Avoiding bland, unprofessional photos that fail to showcase personality and build trust...

Unexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.

• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS
• Ta...

Financial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."

• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management
• After paying off $100,000 in debt, Justin has spent 15 years as a financia...

Financial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.

• Money is emotional—it's...

Positioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in their field by specializing and creating strategic visibility.

• Establish clear positioning that differentiates you from competitors
• Develop specialty areas rather than ...

Today we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.

• Insurance vs. private pay 
• Business structures: sole proprietorships, LLCs  and S-Corps- which is the right choice?
• Retaining clients ethically by focusing on their evolving needs and continuing value rather than dependency


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We celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.

• Ross Herosian explains how all marketing is content, including your therapy services themselves
• The Profit First system transforms practice finances usin...

Therapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance providers, including specific strategies to showcase your professional value and expertise.

• No insurance company will voluntarily offer you a rate increase—you must be proactive

Learn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes.

• Discussing the critical role of systems in business 
• Exploring the keys to effective client relationship management 
• Overview of Dubsado, a recommended CRM for therapists 
• Ou...

Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps to achieve financial wellness.

• Sharing a personal story about financial struggles due to a family health crisis
• Emphasizing the connection between personal and business finan...

Establishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, and operating expenses, while also emphasizing the importance of additional accounts like payroll, emergency funds, and others to support the unique needs of therapy practices.

Ge...

This episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous education, practitioners can create a balance in their professional lives while elevating their practices. 

• Highlighting the importance of setting clear financial and operational goal...

Tracking the right metrics is essential for therapy practice owners to turn inquiries into clients and ultimately serve more people effectively. We discuss the importance of a systematic approach to logging inquiries, understanding lead sources, assessing client conversion rates, and establishing a robust follow-up process.
• Importance of tracking lead sources and inquiries
• Understanding client preferences for better s...

Katie May shares her journey from solo practice to successfully managing a group practice while emphasizing the importance of strong systems, a supportive culture, and data-driven decisions. Her insights offer essential guidance for therapists looking to grow without sacrificing the quality of care or their well-being.

• Transitioning challenges from solo to group practice
• Importance of culture and support within te...

This episode emphasizes the emotional and operational aspects of transitioning from a solo therapy practice to a larger group practice. By sharing insights on delegation, developing effective systems, and clearly communicating expectations with team members, listeners are encouraged to prepare for growth while preserving their energy and sanity.

• Overcoming the fear of delegation and embracing teamwork
• The critica...