The Therapy Business Podcast

Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.

• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses
• Dividing monthly expenses by number of sessions to calculate your per-session cost
• Researching competitive rates in...

Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success.

Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.

Our Profit Coaching program is enrolling new practices now. 

We spe...

We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.

• 60% of small businesses carry ou...

Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.

• Marketing coach or consultant to help get more clients and improve messaging
• HR consultant to ensure compliance and protect your practice once you have employees
• CPA for tax compliance, business structure advice, and money-savi...

Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.

• Understanding exactly where your money is going through a detailed financial snapshot
• Setting clear financial goals and making incremental changes over 12-18 months
• Implementing a cash management system like Profit First to...

Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.

Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to d...

Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.

• More than 95% success rate in matching VAs with business owners
• Calendar management and email are the first tasks most practice owners should delegate
• Just 5 hours of VA support per week can make a significant differ...

Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.

• Using the "Flats and Fixes" framework to identify and solve the three most common marketing ...

Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.

• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits
• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers
• Rigid b...

Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.

• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appear...

The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.

• Summer brings disrupted routines for clients and therapists alike
• Clients view summer as a natural time to pause therapy, similar to school breaks<...

Craig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. 

• Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly
• Consider both personal income requirements and business overhead when establishing fee...

Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.

• Avoiding bland, unprofessional photos that fail to showcase personality and build trust...

Unexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.

• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS
• Ta...

Financial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."

• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management
• After paying off $100,000 in debt, Justin has spent 15 years as a financia...

Financial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.

• Money is emotional—it's...

Positioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in their field by specializing and creating strategic visibility.

• Establish clear positioning that differentiates you from competitors
• Develop specialty areas rather than ...

Today we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.

• Insurance vs. private pay 
• Business structures: sole proprietorships, LLCs  and S-Corps- which is the right choice?
• Retaining clients ethically by focusing on their evolving needs and continuing value rather than dependency


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We celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.

• Ross Herosian explains how all marketing is content, including your therapy services themselves
• The Profit First system transforms practice finances usin...