The Idea Climbing Podcast

The Idea Climbing Podcast

If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.

Episodes

June 11, 2025 21 mins
Becoming a great podcast host is a blend of art and science. I discuss how to become a great one with my guest, Mark Iorio. Mark is the host of Language of Leadership, a seasoned business culture expert, and a passionate advocate for helping organizations align purpose, people, and performance to build thriving, values-driven cultures.     Eight years ago Mark was in the studio shooting an episode of his TV show, “CEO Chat”, an...
Mark as Played
Creativity and strategy can seem like two sides of the same coin when it comes to business scaling, but they run well together when combined. I discuss how to do that in this episode with my guest, Lysle Wickersham. Lysle’s unique crossover skill set and insights not only transform startups and SMEs into scalable, successful ventures but also redefine the very essence of creative capitalism, masterfully blending positioning strate...
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If you want to build a meaningful personal brand online you need authenticity, gratitude, and a few other strategies. I discuss them in this episode with my guest, Vladimer Botsvadze.     Vladimer came to the United States on a work visa in 2006. He eventually moved to New York City, the best melting pot in the world. In NYC Vladimir realized how important it is to build a personal brand. He started rubbing shoulders with succes...
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When you create a Market Dominating Position (MDP) you’re on track to successfully scale your business. I discuss how to do that with my guest, Ed Middlebrooks. Ed is not your typical business coach—he’s a strategic weapon for entrepreneurs who are done playing small. Ed Middlebrooks is the founder of Elite Profit Coach, where he works with driven business owners to uncover hidden profit, outmaneuver competitors, and install domin...
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In our more and more AI driven world meaningful relationships are harder to come by and maintain over time. We’re getting more and more disconnected from our social and professional circles. We’re using AI tools because we think they will make everything better. We think they will make doing business easier, which is true in some cases. They look fancy, they have cool reporting, so we think we’ll get more leads and then maybe we’ll...
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Everyone faces emotional downturns, especially entrepreneurs. We can get caught up in a negative story. We can get caught up in an emotion that keeps us from achieving our goals. It is possible to get to that healthy place where you can feel happiness, joy, and the full spectrum of positive emotions.     Sometimes you’re going to feel anger, sometimes you’re going to feel sadness or defeat. You can come back to the joy of living...
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If you can align yourself with a speakers bureau your public speaking business can grow exponentially. I discuss how to do that in this episode with my guest, Brian Palmer.     Brian is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events. He do...
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Community engagement and content marketing go hand in hand if you have the right strategies. I discuss how to combine the two in this episode with my guest, Behdad Jamshidi. In the past 6 years, Behdad (or Bee) has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lie...
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“All the world is a stage” is very true, especially in the business world. By becoming an engaging presenter you can succeed from sales meetings to training presentations to speeches. I discuss how to do that in this episode.     Today, we have a game-changer in the world of communication—David D. Doerrier. With a background spanning radio broadcasting, stage acting, corporate training, and even playing Santa Claus, David specia...
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Creating and scaling your own networking group is an excellent investment of your time. The rewards can be great and far reaching. I discuss how to do that in this episode with my guest, Clay Hicks.   Clay is a serial entrepreneur with a portfolio of 5 different companies, an author, a speaker, and trainer on professional relationships. Clay Hicks founded his first company, H7 Network in 2008, in the hopes of positively impacting...
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Today we’re discussing how to develop yourself personally and professionally to become a great podcaster. My guest is Junaid Ahmed. Junaid is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio.  He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience.  He provides podcasters, sp...
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There are almost too many ways to go about creating social media strategies. I discuss some strategies that actually work with my guest, Sophie Zollmann. Sophie is the Founder of FMD Strategic Partners. They take the guess work out of marketing to get real results for 7 and 8 figure service providers.     Sophie was a stay-at-home mom and got into online businesses instead of paying daycare all her money. Customer service, busin...
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Mentoring programs can skyrocket your organization’s success if you have the right strategies. I discuss those strategies in this episode with my guest, Ken Rusk. Ken is a best-selling author, entrepreneur, and blue-collar advocate that proves there is no degree needed to achieve comfort, peace, and freedom. Ken spent his younger years digging ditches and working in construction.     He is passionate about helping people achiev...
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Self-sabotage runs rampant in many professions, especially entrepreneurship. We discuss how to overcome and eventually eliminate self-sabotage in this episode with my guest, Shiraz Baboo. Shiraz is a multi-award-winning author, international speaker, and Reality Interventionist. He is known for helping people to rewrite their reality to overcome challenges in their lives. Shiraz has helped thousands of people to overcome illness, ...
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You need to stand out in the sales world to be successful and video is an excellent tool to leverage if you have the right strategies. I discuss how to do that with my guest, Jason Zygadlo. Jason, a seasoned expert with nearly 20 years in medical device sales, now channels his unique skills into Build.Your.Own.Brand., where he helps individuals and organizations stand out creatively and memorably.     Jason has always tried to ...
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Contrary to popular belief, you don’t have to break the bank to get great PR. I discuss how to do that in this episode with my guest, Jill Lublin. Jill is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few.     Jill got into ...
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If you want to achieve peak performance, you can probably benefit from creating a Performance Bubble. I discuss how to do that with my guest, Craig Domann. Craig is a veteran NFL agent who has negotiated more than half a billion dollars’ worth of contracts for more than 300 NFL athletes, coaches and now high school and college athletes for their NIL. His journey as a sports attorney has shown him that having a Pro Mindset is key t...
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People love to hear and listen intently to great stories. If you can craft them for your marketing initiatives, you’ll build your business faster. I discuss how to do that in this episode with my guest, Thom Van Dycke.     Thom is a business advisor for solopreneurs and small agencies and a certified StoryBrand Guide. He works to help his clients develop strategic offers that deliver huge value to their customers. Thom was a pa...
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Everyone can be and probably should be a lifelong learner; that practice can change the course of your life. I discuss how and why to do that in this episode with my guest, Eric Pfeiffer. Eric is the founder and CEO of MPWR Coaching. Eric has been in the leadership development space for over 15 years, having helped build a multi-million-dollar coaching business and trained over 150 coaches worldwide.     Eric says becoming a li...
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If you’re going to build a business, you should love what you do. Once you build a foundation it’s time to scale the business. I discuss how to do that in this episode with my guest, Mary Kelly.     Mary started working for her dad’s business at trade shows when she was just seven years old. Her parents would leave her at their tradeshow booth to write orders while they worked the room to get more business. Mary took a hiatus fr...
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