SF Commercial Property Conversations

Artificial Intelligence is changing everything — and commercial real estate is no exception.

In this episode, Bruce Bean sits down with Matt Hagar, founder of AiCRE Partners, to talk about how AI is transforming brokerage, investing, and the future of commercial real estate.

Matt shares his journey from growing up in Brentwood to leading the commercial division at Intero for 10 years, and now launching AiCRE Partners — a brokerage ...

What if a personal crisis led you to discover the true power of real estate investing?

In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce sits down with Kathy Fettke, founder of RealWealth, to talk about how she turned a life-altering moment into a mission to help others build passive income through smart real estate investing.

Kathy shares how her husband’s melanoma diagnosis forced her to rethink every...

How does someone go from painting and opera singing to designing a $230 million studio campus in downtown LA? Architect Tima Bell shares his journey from fine arts to founding Bell Design Group and leading complex, global architectural projects.

In this episode of SF Commercial Property Conversations with Bruce Bean, architect Tima Bell takes us through his unique and passionate journey into architecture. Starting with a backgroun...

What do the Department of Defense and commercial real estate have in common? For Organizational Development expert Jenn Santoso, they both shaped a dynamic and mission-driven consulting career. In this episode, Jenn joins Bruce Bean to reflect on her fascinating journey—from consulting within the strict hierarchies of the DoD, to training across departments at SDG&E, to finding her niche in leadership development for commercial...

In this episode, Bruce sits down with Yindy Felkins, a powerhouse in construction and commercial real estate. Yindy shares her journey from Hong Kong to San Francisco, her 20-year career rising from intern to project executive and business owner, and her current mission to empower construction business owners through smart delegation and business coaching.

They dive deep into topics like:

• The importance of having multiple exi...

In this episode, Bruce Bean sits down with Lisa Vomero-Inouye, a San Diego-based real estate expert with an engineering background and a strategic mindset. Lisa shares her unique journey from NASA intern and civil engineer to a highly respected residential Realtor, explaining how her data-driven approach has helped her carve a niche serving clients—especially engineers—through logic, structure, and trust.

Together, they unpack the ...

What’s really happening inside San Francisco’s commercial real estate market? Will Cassriel, a dynamic tenant rep broker with JLL, joins Bruce Bean to share a ground-level view of office leasing trends, sublease strategies, and why he’s bullish on SF's future.

Will walks us through his unique journey—from selling Cutco knives and training to be a yoga instructor, to grinding his way into his dream role at JLL. He shares what it tak...

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Mark Goldfinger, General Manager of Mindspace North America, to explore how the boutique flexible workspace provider is shaking up the global real estate landscape. From his early days at WeWork to leading the U.S. operations at Mindspace, Mark shares an insider’s look at what sets Mindspace apart in a crowded field of co-working solutions.

Ma...

What do engineering, Apple, and co-living startups have to do with real estate success? In this inspiring episode, Bruce Bean sits down with Naeem Farokhnia, founder of Redwood Crest, to explore his unlikely journey from Iran to Silicon Valley—and eventually to commercial real estate.

Naeem shares how his technical background, years at Apple, and relentless curiosity led him to co-living entrepreneurship in San Francisco, and ultim...

Greg’s story is a masterclass in entrepreneurial grit, strategic development, and what it takes to grow a commercial real estate business in today’s market. From humble beginnings selling homes in college to leading complex retail and mixed-use projects, he shares a candid look at lessons learned, risks taken, and how he’s shaping Sacramento’s commercial property landscape.

What you'll hear:

• How a summer job in Oregon led Gre...

In this episode, Bruce Bean sits down with Andrew Goodwin—architect, educator, and founder of Andrew Goodwin Designs (AGD)—to explore a life and career built on purpose-driven design. From growing up in Cincinnati to settling on California's Central Coast, Andrew shares the journey that shaped his approach to architecture, community building, and teaching.

Discover how Andrew’s experience with nonprofits like Big City Mountaineers ...

In this episode, Bruce Bean sits down with Evan Brandt, co-founder of VidTech, to explore how marketing, storytelling, and cutting-edge video technology are transforming the way commercial real estate (CRE) is presented and sold. Evan shares how his journey from a marketing and tech background led him into CRE, thanks to a connection through California Lutheran University. Today, he and his team produce compelling “Video OMs” — 90-...

In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Parisa Shamlou, a Southern California residential real estate agent with a passion for personal connection and a drive to make her mark in a competitive market.

Parisa shares her journey from the Bay Area to Temecula, California—transitioning from a behind-the-scenes role in compliance and transaction coordination to full-time agent success. She reve...

This episode of SF Commercial Property Conversations with Bruce Bean dives deep into the complex world of modernizing HVAC systems in large-scale commercial buildings with engineering veteran David Ellner. With over 45 years of experience, David shares how he acts as an owner’s representative, project manager, and commissioning agent—often all at once—to ensure outdated building systems get seamlessly upgraded for performance, effi...

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with David Stein, a mortgage expert with nearly 25 years in the business. From a chance encounter in a bar that sparked his career to navigating complex real estate cycles and the ups and downs of the market, David shares his powerful story and what it takes to thrive in today's lending environment.

You’ll hear how David transitioned from cold-call...

In this episode of SF Commercial Property Conversations, Bruce Bean welcomes veteran commercial real estate lender and affordable housing developer Michael Sapuppo. Michael shares his fascinating career journey, from windsurfing in California to mastering commercial and multifamily lending, and ultimately becoming a major player in the affordable housing space.

Michael opens up about his early days in commercial banking during the ...

In this episode, Bruce Bean talks with Brenda deGerald, a biotech professional turned real estate investor, about her unique journey from science to syndication. Brenda shares how her time at Illumina gave her the precision, patience, and process that she now applies to navigating complex real estate deals.

Brenda takes us through her first exposure to real estate via podcasts and mentorship, her hands-on work with short- and mid-t...

In this eye-opening conversation, Bruce Bean welcomes Ariel Isokav, founder of Abbastar, to discuss the powerful world of life settlements. Ariel reveals how his firm helps seniors turn life insurance policies they no longer need into real cash—and how savvy investors are tapping into this lesser-known market to build diversified, secure portfolios.

Ariel explains the basics of life settlements, the difference between viatical and ...

From the fast-paced world of tech investment banking to publishing socially conscious children's books, Rana DiOrio has done it all—and she’s not done yet. In this episode, Bruce Bean sits down with Rana to explore her bold moves across industries and the life lessons that came with each pivot.

• How Rana jumped from securities law into tech investment banking at the height of the dot-com boom

• The story behi...