Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy ** HOSTED BY A TOP 0.1% ETSY SELLER ** Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking? You’re not alone, and you don’t have to figure this out on your own. The truth is, success on Etsy isn’t about working harder or consuming more information—it’s about focusing on the right things. That’s where I come in. Inside this podcast, you’ll learn how to start, grow, and scale a profitable Etsy business, generate passive income on autopilot, and free up your time—so you can make more money while working less and finally create the freedom you’ve been chasing. Hey, I’m Jacqueline—boy mom, former teacher, and a serial side hustler who tried everything to make money online. From virtual assistance to MLMs to Print on Demand, nothing clicked. I was chasing success but found nothing but burnout and frustration. That all changed when I stopped trading time for money and cracked the code on selling digital products on Etsy. I built multiple successful Etsy shops, became a Top 0.1% Etsy Seller, and turned my business into a multiple six-figure machine—all without packing orders or being glued to my laptop. Now, I help entrepreneurs like you ditch the overthinking, skip the guesswork, and start making real money with digital products. This business has given me the freedom to be more present with my family, live life on my own terms, and create a future on my own schedule. I’ve mastered a strategy that not only changed my life—but has the power to change yours too. And I can’t wait to share it with you! If you’re ready to turn your Etsy shop into a consistent passive income stream, grow your Etsy shop without burnout, and finally build a business that fits into your life—without relying on social media or endless hustle—this podcast is for you. It’s time to redefine success and create the freedom you’ve been chasing. So, reheat that coffee and pop in those earbuds—it’s time to start binge-listening to your new favorite podcast. Intro: Are you stuck in information overload, consuming all the Etsy advice but still don’t know what will actually make sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Well, there’s a way to build a profitable Etsy business, generate passive income on autopilot, and create the time and financial freedom you’ve been craving. I’m Jacqueline Butler—a boy mom, a multiple six-figure and Top 0.1% Etsy seller, and your go-to guide for selling and scaling digital products on Etsy. And you’re listening to Six Figure Etsy Seller—the podcast that helps you turn your Etsy shop into a consistent passive income stream. We talk strategy, sales, mindset, and how to build a business that fits into your life—without social media, burnout, or endless hustle. So, reheat that coffee, pop in those earbuds, and let’s dive into today’s episode. | LEARN FROM ME | Etsy Profits PRO - Course + Coaching Program www.jacqueline-butler.com/etsyprofitspro | OTHER STEPS | FREE Masterclass: www.jacqueline-butler.com/freemasterclass FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide FREE Facebook Community: www.jacqueline-butler.com/freegroup Website: www.jacqueline-butler.com Get In Touch: jb@jacqueline-butler.com Instagram: www.instagram.com/jacquelinebutler.co

Episodes

July 22, 2025 23 mins

If you’ve ever felt like your Etsy shop is on a never-ending hamster wheel — constantly chasing new customers, creating new products, tweaking your SEO — I’ve got something you need to hear. Because the truth is, the sellers who are quietly making consistent, reliable income aren’t necessarily the ones with the biggest followings or the most listings…

They’ve just figured out a different way to grow — one that most people completel...

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Summer might be a slow season on Etsy…

But that’s exactly why now is the time to get serious.

Because while most sellers are checked out and waiting for fall, the smart ones are quietly stacking products, optimizing listings, and prepping for the rush.

In this episode, I’m sharing what you should be creating in your Etsy shop right now — and why waiting until buyers show up is the fastest way to miss out.

Let’s talk about what to m...

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You’ll drop $6 on a Starbucks without thinking twice.

You’ll swipe your card for another $200 Amazon order filled with birthday party supplies, back-to-school outfits, and probably a rogue Squishmallow you don’t even remember adding to your cart.

But when it comes to spending money on something that could actually change your life? Like a course that teaches you how to create passive income…

Suddenly, it feels selfish.

Indulgent.

U...

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Over one hundred thousand digital products sold on Etsy.

Let me say that again… not dollars — actual individual products. That means over 100,000 people clicked buy now on something I created.

And yes, that has also turned into over half a million dollars in revenue… But the truth? It’s not the number or the amount of money that matters most. It’s the story behind the sales.

Today I’m sharing exactly how I did it — no social medi...

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You’ve got ideas. Maybe too many. One minute you're designing planners, the next it’s wall art, and suddenly you're knee-deep in a Pinterest spiral wondering if you should be selling bachelorette party games instead. Sound familiar?

If you’ve ever felt like you're just guessing what to sell on Etsy—hoping your next listing magically takes off—you are so not alone.

But here’s the secret: I never guess. Not anymore. Because there ...

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Everyone’s talking about making sales on Etsy… But no one’s talking about profit. You see the TikToks claiming “I made $30,000 this month!” You see the Instagram reels saying, “I got 5,000 orders last quarter!” And it sounds amazing—until you realize no one’s telling you what they actually made after fees, production costs, shipping, returns, material costs, alllll that stuff.

The truth? Is that a lot of Etsy sellers are working...

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You want to start an Etsy shop. You’ve got the itch, the ideas, maybe even the Canva tab open… but then the confusion hits.

Wait—should I be selling printables? Or digital products?

Are they the same? Which one is easier? What actually sells?

And now you’re spiraling because every YouTube video and TikTok is shouting something different and you’re one wrong click away from giving up.

I get it. Because I’ve been there.

But today’s e...

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May. Freaking. Cember. If you’re a mom, you already know what that word means deep in your soul. It’s the May version of December—field trips, concerts, parties, early pickups, spirit week, art shows, sports tournaments, last-minute cupcakes, and emotional breakdowns in Target because your kid forgot to tell you it's "dress like a book character" day. All stacked on top of a life that was already full.

And yet… my business hasn’t s...

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So your Etsy shop is open. You’ve got a few products up. You’re tweaking your tags, maybe even watching a few tutorials on YouTube while sipping your iced coffee…

But something still feels… off.

You’re not getting the traction you want.

You’re second-guessing yourself every five minutes.

And you’re wondering, “Is it me? Is Etsy broken? Should I just quit?”

Friend, no. You are not broken. Etsy is not broken.

But the way you're showi...

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So you opened your Etsy shop, added some listings, maybe even got a sale or two... but things aren’t taking off the way you hoped. Maybe you’re wondering if something’s broken—or worse, if you’re just not cut out for this.

Friend, take a deep breath. You’re not broken. You’re not behind. But you might be making a few common Etsy mistakes that are super easy to fix once you know what to look for.

In today’s episode—Part 2 of my Etsy...

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If you’re sitting there wondering, “Why isn’t my Etsy shop taking off like hers?”—this episode is for you.

Because sometimes, the key to growing a successful Etsy shop isn’t about doing more... it’s about avoiding the things that quietly sabotage your growth.

In today’s episode, I’m kicking off a brand-new 3 part series: The Etsy Seller Mistake Series. And we’re starting with some of the BIGGEST mistakes Etsy sellers make—especiall...

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You don’t build wealth by working harder. You build it by creating multiple streams of income that work for you—while you’re sleeping, walking your kids home from school, or reading a spicy book with an oat milk latte in hand.

And the best part? You don’t need to be a tech genius, have 100K followers, or invest thousands of dollars to get started.

In today’s episode, I’m walking you through the real secret to building wealth—multip...

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I had no clue that selling some cringey Cricut crafts at a folding table in 2016 would be the start of something that would completely change my life. That it would lead me to quitting my job, building a multiple six-figure online business, retiring from teaching, and creating the freedom I used to only dream about.

In today’s episode, I’m taking you on a behind-the-scenes journey—how Etsy became my gateway drug to online business....

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So, you want your first Etsy sale—but you’re staring at a blank screen wondering where the heck to even begin.

Well friend, today I’m breaking it ALL down for you. Not a fluffy to-do list. Not vague Pinterest advice. I’m sharing exactly what I would do if I were starting my Etsy shop from absolute scratch TODAY. What I’d skip, what I’d focus on, and how I’d get that first cha-ching notification without the overwhelm.

And before you...

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So… am I back on Instagram?

If you’ve been following me for a while, you know I’ve been loud and proud about not using social media to grow my Etsy shop. I’ve said it before, and I’ll say it again—you do NOT need social media to build a six-figure Etsy business.

But recently, you may have noticed me… back. Popping up on Instagram. Making videos on TikTok. Yep. TikTok. Who even am I right now?

So in today’s episode, I’m breaking dow...

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How long have you been THINKING about starting your Etsy shop? Be honest. If it’s been weeks, months, or even YEARS, then this episode is for you—because today, we’re breaking the cycle of overthinking and getting you into ACTION.

If you’ve been stuck in research mode, watching YouTube videos, scrolling through Etsy blogs, waiting for the perfect time to start… I’ve got news for you: the perfect time does not exist.

Today, I’m givi...

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Not sure what to even create that will sell? You’re not alone—so many Etsy sellers get stuck before they even start, wondering, What should I even make?

Well my friend, today’s episode is going to solve that problem for you.

I’m breaking down the hottest Etsy niches of 2025 and giving you over 50 digital product ideas that you can start creating right now—before these trends hit their peak.

So if you’ve been spinning your wheels, s...

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What if scaling to six figures wasn’t about doing more or hustling harder, but about focusing on the right things?

If you’ve ever felt like success on Etsy is just out of reach, I’ve been there. I used to believe I had to constantly create more, grind harder, and be everywhere to grow my shop. But guess what? That wasn’t the secret at all.

Today, I’m sharing the six things that took me from a brand-new Etsy seller to a multiple six...

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Still using Etsy strategies from 2016? That might just be why your sales aren’t where you want them to be.

The reality is, a lot of the free Etsy advice floating around on blogs, YouTube, and even social media is completely outdated. And if you’re trying to piece together a solid strategy from 100 different sources? It’s not going to work.

Etsy has evolved, and what worked years ago is not just outdated—it’s actually hurting your s...

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Introverts, this one’s for you. If the idea of starting a side hustle has always felt draining - because you don’t want to spend hours on social media, network with strangers, or constantly put yourself out there - then you’re about to hear why Etsy digital products might just be your dream business model. No talking, no selling, no constant customer interactions - just a smart, low-maintenance way to make money on your own terms.

...

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