Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Side Hustle
The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy ** HOSTED BY A TOP 0.1% ETSY SELLER ** Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking? You’re not alone, and you don’t have to figure this out on your own. The truth is, success on Etsy isn’t about working harder or consuming more information—it’s about focusing on the right things. That’s where I come in. Inside this podcast, you’ll learn how to start, grow, and scale a profitable Etsy business, generate passive income on autopilot, and free up your time—so you can make more money while working less and finally create the freedom you’ve been chasing. Hey, I’m Jacqueline—boy mom, former teacher, and a serial side hustler who tried everything to make money online. From virtual assistance to MLMs to Print on Demand, nothing clicked. I was chasing success but found nothing but burnout and frustration. That all changed when I stopped trading time for money and cracked the code on selling digital products on Etsy. I built multiple successful Etsy shops, became a Top 0.1% Etsy Seller, and turned my business into a multiple six-figure machine—all without packing orders or being glued to my laptop. Now, I help entrepreneurs like you ditch the overthinking, skip the guesswork, and start making real money with digital products. This business has given me the freedom to be more present with my family, live life on my own terms, and create a future on my own schedule. I’ve mastered a strategy that not only changed my life—but has the power to change yours too. And I can’t wait to share it with you! If you’re ready to turn your Etsy shop into a consistent passive income stream, grow your Etsy shop without burnout, and finally build a business that fits into your life—without relying on social media or endless hustle—this podcast is for you. It’s time to redefine success and create the freedom you’ve been chasing. So, reheat that coffee and pop in those earbuds—it’s time to start binge-listening to your new favorite podcast. Intro: Are you stuck in information overload, consuming all the Etsy advice but still don’t know what will actually make sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Well, there’s a way to build a profitable Etsy business, generate passive income on autopilot, and create the time and financial freedom you’ve been craving. I’m Jacqueline Butler—a boy mom, a multiple six-figure and Top 0.1% Etsy seller, and your go-to guide for selling and scaling digital products on Etsy. And you’re listening to Six Figure Etsy Seller—the podcast that helps you turn your Etsy shop into a consistent passive income stream. We talk strategy, sales, mindset, and how to build a business that fits into your life—without social media, burnout, or endless hustle. So, reheat that coffee, pop in those earbuds, and let’s dive into today’s episode. | LEARN FROM ME | Etsy Profits PRO - Course + Coaching Program www.jacqueline-butler.com/etsyprofitspro | OTHER STEPS | FREE Masterclass: www.jacqueline-butler.com/freemasterclass FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide FREE Facebook Community: www.jacqueline-butler.com/freegroup Website: www.jacqueline-butler.com Get In Touch: jb@jacqueline-butler.com Instagram: www.instagram.com/jacquelinebutler.co
Episodes
One of the questions I get asked every single year is...
"When should I start listing my Christmas products?"
Or Halloween products.
Or Thanksgiving products.
And the answer surprises almost everybody.
Because if you're waiting until October to list your Halloween products...
There's a pretty good chance you're already late.
Today, I'm going to give you my simple rule for seasonal products, explain why timing matters more than most...
One of the biggest pieces of Etsy advice I completely disagree with is that you have to pick your niche before you even start your shop.
Apparently, somewhere out there, the Etsy Niche Police are waiting to arrest you if you sell a teacher printable, a wedding invitation, and a meal planner in the same shop.
I don't think that's true.
In fact, I think choosing a niche too early is one of the fastest ways to build your shop around y...
There are products on Etsy right now with incredible demand, low competition, and all the data in the world telling me they'd probably sell...
And I still wouldn't create them.
Not because they're bad ideas. Not because YOU shouldn't sell them. But because after more than 100,000 digital product sales, I've learned that "Will this make money?" isn't the only question I ask before creating something.
Today, I'm sharing the Etsy prod...
What if I told you that every time you publish a listing on Etsy, you're basically getting a free lottery ticket?
Most beginners are grabbing a random ticket and hoping their numbers hit. They're guessing at the product, keywords, mockup, price... and then hitting publish and crossing their fingers.
But experienced Etsy sellers aren't playing with the same ticket.
They don't know every winning number—nobody does. But they kno...
Everyone wants to know the secret to Etsy.
Is it SEO?
The algorithm?
Finding the perfect niche?
Making better designs?
After more than 100,000 digital product sales...
I honestly think Etsy comes down to just two things.
Today I'm sharing the two skills I'd learn first if I had to start my Etsy shop completely from scratch tomorrow.
xo,
Jacqueline
| MENTIONED IN EPISODE |
ProfitTree
Ever notice something disappear...
...and suddenly realize how much you relied on it?
That's exactly what happened to me this week.
I was getting ready to record a completely different podcast episode when I noticed something was missing from Etsy's search results.
At first I thought it was just me.
Turns out...
It wasn't.
Today we're talking about what Etsy changed, why it matters, and whether I actually think it's a good thing or...
Ever had that sinking feeling when you realize someone copied your Etsy listing?
Maybe they copied your product. Maybe they copied your photos. Maybe they copied your entire idea.
I've had all of those happen.
And while it's frustrating... it doesn't have to derail your business.
Today, I'm sharing what I do when someone copies me, when it's worth taking action, and why copycats might actually be a sign that you're doing somethin...
Ever feel like your Etsy shop is completely invisible?
You created the product. You wrote the listing. You hit publish. Maybe you even refreshed your dashboard a few times, expecting to see some views start rolling in.
And then... nothing.
No views. No clicks. No sales. Just crickets.
So naturally, your mind starts racing. You wonder if Etsy is too saturated. Maybe the algorithm changed. Maybe your niche is too competitive. Or mayb...
Ever wonder why some Etsy listings seem to get all the clicks?
The product might not even be better. The price might not be lower. The shop might not be older. But somehow... buyers keep clicking on them while other listings, maybe like YOURS, get completely ignored.
And that's frustrating, right? Because you can spend hours creating a great product, researching keywords, and writing your listing... but if nobody clicks on it, none...
What if your Etsy shop could be live before dinner tonight?
Not next month. Not after another 47 YouTube videos from Etsy gurus. Not after you finally figure everything out.
Tonight.
Because I think a lot of people don't need more information...
They need momentum.
And in today's episode, I'm sharing why so many aspiring Etsy sellers stay stuck for months... sometimes years... and how you can finally stop saying "someday" and ope...
Episode 86 // You Could Be Breaking the Law If You’re Doing These Things on Etsy
If you’re doing some of these things on Etsy… you could actually be breaking the law without even realizing it.
And a LOT of Etsy sellers genuinely have no idea.
Because when you first start selling on Etsy, it’s easy to assume: “Well… everyone else is doing it, so it must be okay.”
But that is absolutely not...
Okay… here are the 7 biggest things I’ve learned after making over 100,000 sales on Etsy and building a Top 0.1% Etsy shop… twice ✌️
Okay okay… technically one is a Top 0.1% shop and the other one is “only” a Top 1% shop right now… but she’s still under a year old so give a girl a minute.
But seriously… after years of selling on Etsy, there are a few things that matter WAY ...
I know you’ve seen those bestseller badges on Etsy…
Or those listings that instantly look like bestsellers.
The ones that make you stop scrolling… click immediately… and somehow just feel more expensive, professional, and desirable.
Well… there’s a reason for that.
And honestly? It usually has way less to do with the product itself… and way more to do with the listing image.
In today&r...
You’ve listed products… you’ve tweaked your titles… you’ve refreshed your Etsy shop more times than you’d like to admit… and still — crickets.
If your shop feels like it’s screaming into the void, let me say this right now: you’re not doing anything wrong and Etsy isn’t either.
Most “invisible” Etsy shops don’t suck — they’re just...
Feel like your Etsy shop is kind of… a mess right now? Like you’ve got old listings sitting there… random products that don’t really go together… titles you’re not even sure even make sense anymore…
And part of you is thinking, “Should I just scrap this and start over?”
Before you do that… pause.
Because chances are… you don’t need a brand new shop. ...
So… I did a thing. I decided to homeschool my son this year. And before you picture me color-coding lesson plans and building a chicken coop, hear me out - this decision came straight from my heart.
Every child thrives differently, and over the summer, we realized that our youngest really needed something more individualized… more one-on-one. As a former teacher, I saw the signs - he was starting to slip through the ...
Everywhere you look online, there’s someone shouting at you about their way to make money. “Dropshipping is the answer!” “No, it’s Amazon FBA!” “Wait, you need a personal brand!” “Hold on, it’s all about POD!” “Start UGC and make the MOST money” Or… just kidding… now you’re supposed to be on TikTok every day.
Sound familiar?
It&rs...
If you think the holidays are only for sellers buried in bubble wrap and USPS drop-offs… think again. Digital products quietly explode in Q4 — no shipping, no inventory, no burnout.
We’re talking giftable printables, cozy holiday wall art, last-minute party games, teacher gifts, and all those New Year planners people panic-buy the week after Christmas. Instant delivery = instant relief for overwhelmed shoppers.
...
If you’ve ever wondered what it’s really like inside Etsy Profits Pro - this episode is for you.
Today, I’m sitting down with one of my incredible students who became a Top 1% Etsy Seller and got featured on Etsy’s homepage.
She’s sharing her real numbers, her biggest lessons, and the exact mindset shifts that helped her create success on Etsy while still being present for her family.
If you’ve b...
If I could boil my Etsy success down to just a handful of things... the core principles that made all the difference from the very beginning... it would be these five non-negotiables.
These are the things I leaned on as a brand-new seller, the habits and decisions that carried me from burnt-out gym teacher to Top 0.1% Etsy seller, and eventually allowed me to retire before 40.
And spoiler alert - they’re not complicated. In f...
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