Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy ** HOSTED BY A TOP 0.1% ETSY SELLER ** Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking? You’re not alone, and you don’t have to figure this out on your own. The truth is, success on Etsy isn’t about working harder or consuming more information—it’s about focusing on the right things. That’s where I come in. Inside this podcast, you’ll learn how to start, grow, and scale a profitable Etsy business, generate passive income on autopilot, and free up your time—so you can make more money while working less and finally create the freedom you’ve been chasing. Hey, I’m Jacqueline—boy mom, former teacher, and a serial side hustler who tried everything to make money online. From virtual assistance to MLMs to Print on Demand, nothing clicked. I was chasing success but found nothing but burnout and frustration. That all changed when I stopped trading time for money and cracked the code on selling digital products on Etsy. I built multiple successful Etsy shops, became a Top 0.1% Etsy Seller, and turned my business into a multiple six-figure machine—all without packing orders or being glued to my laptop. Now, I help entrepreneurs like you ditch the overthinking, skip the guesswork, and start making real money with digital products. This business has given me the freedom to be more present with my family, live life on my own terms, and create a future on my own schedule. I’ve mastered a strategy that not only changed my life—but has the power to change yours too. And I can’t wait to share it with you! If you’re ready to turn your Etsy shop into a consistent passive income stream, grow your Etsy shop without burnout, and finally build a business that fits into your life—without relying on social media or endless hustle—this podcast is for you. It’s time to redefine success and create the freedom you’ve been chasing. So, reheat that coffee and pop in those earbuds—it’s time to start binge-listening to your new favorite podcast. Intro: Are you stuck in information overload, consuming all the Etsy advice but still don’t know what will actually make sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Well, there’s a way to build a profitable Etsy business, generate passive income on autopilot, and create the time and financial freedom you’ve been craving. I’m Jacqueline Butler—a boy mom, a multiple six-figure and Top 0.1% Etsy seller, and your go-to guide for selling and scaling digital products on Etsy. And you’re listening to Six Figure Etsy Seller—the podcast that helps you turn your Etsy shop into a consistent passive income stream. We talk strategy, sales, mindset, and how to build a business that fits into your life—without social media, burnout, or endless hustle. So, reheat that coffee, pop in those earbuds, and let’s dive into today’s episode. | LEARN FROM ME | Etsy Profits PRO - Course + Coaching Program www.jacqueline-butler.com/etsyprofitspro | OTHER STEPS | FREE Masterclass: www.jacqueline-butler.com/freemasterclass FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide FREE Facebook Community: www.jacqueline-butler.com/freegroup Website: www.jacqueline-butler.com Get In Touch: jb@jacqueline-butler.com Instagram: www.instagram.com/jacquelinebutler.co

Episodes

December 2, 2025 18 mins

If you think the holidays are only for sellers buried in bubble wrap and USPS drop-offs… think again. Digital products quietly explode in Q4 — no shipping, no inventory, no burnout.

We’re talking giftable printables, cozy holiday wall art, last-minute party games, teacher gifts, and all those New Year planners people panic-buy the week after Christmas. Instant delivery = instant relief for overwhelmed shoppers.

By the end of this ...

Mark as Played

If you’ve ever wondered what it’s really like inside Etsy Profits Pro - this episode is for you.

Today, I’m sitting down with one of my incredible students who became a Top 1% Etsy Seller and got featured on Etsy’s homepage.

She’s sharing her real numbers, her biggest lessons, and the exact mindset shifts that helped her create success on Etsy while still being present for her family.

If you’ve been on the fence about starting your...

Mark as Played

If I could boil my Etsy success down to just a handful of things... the core principles that made all the difference from the very beginning... it would be these five non-negotiables.

These are the things I leaned on as a brand-new seller, the habits and decisions that carried me from burnt-out gym teacher to Top 0.1% Etsy seller, and eventually allowed me to retire before 40.

And spoiler alert - they’re not complicated. In fact, t...

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So you finally started your Etsy shop — you’ve got the products, the listings, maybe even a logo you’re proud of — but the sales? They’re just not coming in the way you hoped.

And listen, it’s not because you’re not talented or your products aren’t good enough. It’s usually because of a few super common mistakes that almost every new Etsy seller makes in the beginning — mistakes that can keep you stuck way longer than necessary.

Th...

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What if I told you there are products you can create once… and they’ll keep selling every single month — no matter the season?

Because here’s the thing: seasonal products are fun, but they come with peaks and valleys. One month you’re riding the high of Halloween sales, and the next you’re wondering if your shop broke because crickets.

But evergreen products? They’re your steady paycheck. They’re the listings that quietly bring in ...

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If you’ve been holding back from starting your Etsy shop because you still don’t know what your perfect niche is… this one’s for you.

I hear it all the time: ‘I just need to figure out my niche first. I don’t want to get it wrong. What if it’s too saturated? What if no one buys?’

And listen, I get it — I used to believe the same thing. I thought I needed the perfect, crystal-clear niche before I could even start. But here’s the tru...

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Are you looking at your life right now thinking, ‘There’s literally no way I could add one more thing’? Between back-to-school chaos, work, kids, laundry, and just trying to get everyone fed — starting a digital product shop on Etsy probably feels impossible. And listen… I get it. This summer has been one for the books for me too — stressful, busy, nonstop — so I know exactly what it feels like to be at capacity.

But here’s the thi...

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If you’ve been holding back from starting an Etsy shop because you “aren’t creative” — I’m about to blow that excuse right out of the water.

I hear this all the time: “Jacqueline, I can’t draw… I’m not artsy… I wouldn’t even know where to start designing a product.” And honestly? I get it. I can’t paint a realistic flower to save my life, and my hand lettering looks like a toddler’s grocery list.

But here’s the thing — running a pr...

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Ever wonder how I run my digital product Etsy shop without spending all day on social media?

These are my 8 ride-or-die tools - the ones I use every single day to grow my sales, speed up my process, and keep the business running while I’m off living life and showing up for my kids.

Not gonna lie - if any of these tools disappeared, I’d cry.

They’re that essential.

In this episode, I’m sharing the 8 resources that keep my Etsy shop ...

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Ever had that little voice in your head say, “Who are you to do this?” “Why would anyone buy from you?” “What if you fail… publicly?”

Yep. Me too.

In today’s episode, we’re getting real about self-doubt — where it shows up, why it’s so sneaky, and how to finally stop letting it run the show.

If fear and overthinking have been keeping you stuck, this one’s for you. Because your Etsy shop won’t build itself — and passive income s...

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You know what helps people trust your shop more than any SEO strategy or aesthetic listing photo? REVIEWS. And in today’s episode, we’re not just talking about how to get more Etsy reviews - we’re talking about the mindset shift that will change the entire energy of your shop. Because what you give, you often get… and the secret to more reviews might just start with you giving one first.

xo,

Jacqueline

 

| LEARN FROM ME |

Etsy Prof...

Mark as Played

If you’ve ever felt like your Etsy shop is on a never-ending hamster wheel — constantly chasing new customers, creating new products, tweaking your SEO — I’ve got something you need to hear. Because the truth is, the sellers who are quietly making consistent, reliable income aren’t necessarily the ones with the biggest followings or the most listings…

They’ve just figured out a different way to grow — one that most people completel...

Mark as Played

Summer might be a slow season on Etsy…

But that’s exactly why now is the time to get serious.

Because while most sellers are checked out and waiting for fall, the smart ones are quietly stacking products, optimizing listings, and prepping for the rush.

In this episode, I’m sharing what you should be creating in your Etsy shop right now — and why waiting until buyers show up is the fastest way to miss out.

Let’s talk about what to m...

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You’ll drop $6 on a Starbucks without thinking twice.

You’ll swipe your card for another $200 Amazon order filled with birthday party supplies, back-to-school outfits, and probably a rogue Squishmallow you don’t even remember adding to your cart.

But when it comes to spending money on something that could actually change your life? Like a course that teaches you how to create passive income…

Suddenly, it feels selfish.

Indulgent.

U...

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Over one hundred thousand digital products sold on Etsy.

Let me say that again… not dollars — actual individual products. That means over 100,000 people clicked buy now on something I created.

And yes, that has also turned into over half a million dollars in revenue… But the truth? It’s not the number or the amount of money that matters most. It’s the story behind the sales.

Today I’m sharing exactly how I did it — no social medi...

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You’ve got ideas. Maybe too many. One minute you're designing planners, the next it’s wall art, and suddenly you're knee-deep in a Pinterest spiral wondering if you should be selling bachelorette party games instead. Sound familiar?

If you’ve ever felt like you're just guessing what to sell on Etsy—hoping your next listing magically takes off—you are so not alone.

But here’s the secret: I never guess. Not anymore. Because there ...

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Everyone’s talking about making sales on Etsy… But no one’s talking about profit. You see the TikToks claiming “I made $30,000 this month!” You see the Instagram reels saying, “I got 5,000 orders last quarter!” And it sounds amazing—until you realize no one’s telling you what they actually made after fees, production costs, shipping, returns, material costs, alllll that stuff.

The truth? Is that a lot of Etsy sellers are working...

Mark as Played

You want to start an Etsy shop. You’ve got the itch, the ideas, maybe even the Canva tab open… but then the confusion hits.

Wait—should I be selling printables? Or digital products?

Are they the same? Which one is easier? What actually sells?

And now you’re spiraling because every YouTube video and TikTok is shouting something different and you’re one wrong click away from giving up.

I get it. Because I’ve been there.

But today’s e...

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May. Freaking. Cember. If you’re a mom, you already know what that word means deep in your soul. It’s the May version of December—field trips, concerts, parties, early pickups, spirit week, art shows, sports tournaments, last-minute cupcakes, and emotional breakdowns in Target because your kid forgot to tell you it's "dress like a book character" day. All stacked on top of a life that was already full.

And yet… my business hasn’t s...

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So your Etsy shop is open. You’ve got a few products up. You’re tweaking your tags, maybe even watching a few tutorials on YouTube while sipping your iced coffee…

But something still feels… off.

You’re not getting the traction you want.

You’re second-guessing yourself every five minutes.

And you’re wondering, “Is it me? Is Etsy broken? Should I just quit?”

Friend, no. You are not broken. Etsy is not broken.

But the way you're showi...

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