Connected Brand
Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase. Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.
Episodes
What does it take to turn an idea into a thriving brand? In this episode, Connected Brand host MK Getler-Porizkova sits down with Helaine Knapp, founder of CityRow, to dive into the power of confidence, self-connection, and bold decision-making in building a successful business.💡 In this episode, you’ll learn:✅ How self-awareness shapes leadership and business growth✅ The mindset shifts that helped Helaine scale CityRow from an id...
In this episode of Connected Brand, I sit down with Jason "Yarby" Yarborough, founder of Arcadia, to explore the power of partnerships and community in business. Jason shares his journey from leading partnerships at Drift, Terminus, and PFL to launching Arcadia, a leadership experience that redefines how go-to-market leaders connect. We discuss why authentic relationships—not transactions—drive long-term success, how comm...
Women's sports are experiencing unprecedented growth, but how do we sustain the momentum and ensure long-term investment?
In this episode of Connected Brand, we sit down with Therese O’Higgins, Managing Director at Billie Jean King Enterprises, to discuss the business case for investing in women’s sports, the impact of brand sponsorships, and the role of community in shaping the future of sports.
🔥 In This Episode, We Cover...
In this episode of Connected Brand, we sit down with Alex Searle, Founder of Humble Mind, to explore the power of community-building in today’s digital world.
Alex shares his expertise on social learning, engagement, and collaboration, revealing how brands and individuals can create meaningful connections that drive growth.
🚀 Topics Covered:
✔️ How Humble Mind is redefining community learning
✔️ The impact of authentic relationships ...
In this candid conversation, Alexandria opens up about her journey of self-discovery and the transformative experiences that led her to question the everyday “How are you?” and explore what lies beyond.🔗 Connect with Alexandria: https://www.linkedin.com/in/alexandria-skeete
📕 Read Beyond How Are You: https://www.amazon.com/Beyond-How-Are-You-Meaningful/dp/B0CJKY82KGWhether you’re a fan of thought-provoking self-improvement or simp...
Welcome to Season 2 of Connected Brand! 🎙️🔥
In this premiere episode, we’re diving deep into the power of connection with Hansen Hunt, Community Lead at Covve—a platform revolutionizing how professionals nurture and grow their networks.Discover how Hansen has mastered the art of building relationships with “super connectors”—the individuals who can open doors to endless opportunities. From actionable networking tips to behind-the-...
Beth Dunn is an iconic content writer. Hard stop. Beth was the orchestrator & mastermind behind the iconic voice of HubSpot. She’s written the literal book on how to build a brand voice called, “Cultivating Content Design.” She’s a public speaker about building a Product-Led Brand Voice and a content coach helping brands find their voice.
You see, Beth just gets something that most content writers don’t:What you say and how you...
This week’s guest, Gina Rau, has arguably one of the most nuanced roles in developing a Connected Brand: Public Relations. PR is the connective tissue between the internal and external perception of the company. Gina’s seen a thing or two when it comes to making sure your insides, match your outsides.
Former high school teacher turned marketing agency founder, Brendan Hufford of Growth Sprints, learned some of the most important lessons about connection from the nucleus of high school culture - the cafeteria lunch table.
His approach to supporting his clients is a lot like this approach to molding young minds: first unify, then simplify.
On today’s episode, our guest Lee Lee Ennis, Director of HR at Visual Concepts, we dive into the simple art of just giving a sh*t about your employees and what that looks like within a connected employee experience.
Our guest this episode, Melissa Rosenthal, gets to work at the most meta of Connected Brands, a Connected brand that helps others connect with themselves: Insight Timer.
As CMO, Melissa’s got a unique task: How do you build a big brand that fosters community and connectedness, while saying almost nothing at all.
A connection to the self is the key to unlocking intentionality in everything you do. My guests this week, Steve Haase and Erin Aquin, authors of the book Superabound, are teaching leaders how to build the life of their dreams.
A self-described thought wrangler, Andrea is helping brands big and small stick the landing on their audience activation. And I’m going to let you in on a little secret, it’s not as complicated as you’d think.
Pete Vomocil, is one of the most thoughtful, helpful folks you’re ever going to meet. He might also be one of Lego's biggest fans.
His genuine and playful style has helped emerging marketers step into their element and he’s helped brands step into their intentional, help-based culture.
In today’s episode, the CMO of Museum of Ice Cream, Erin Levzow, is joining us to share her and her team’s secret to inspiring imagination & connection to help unlock the kid in all of us.
This week, I’m learning from two folks who have built some of the most active and evangelized communities. Now co-founders, Mark Kilens and Nick Bennett are teaching B2B brands how to put people over everything.
Our guest this week is a BIG fan …. Not just of brands, but of the fans behind today’s biggest brands. Christina Garnett, Host & Author of “Fan of the Fans” is here to share with us her unique perspective on what it takes to fan the flames of your devoted fans.
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