Event: Crushed for Wedding Pros

Instagram is a critical part of how many wedding pros market their businesses — which makes the potential of getting hacked feel absolutely devastating. In this solo episode, Becky shares her recent experience getting locked out of her business account, how she got back in quickly, and the exact steps she’s taking now to prevent it from happening again.

You’ll hear:

• The play-by-play of how the hack happened — and why it was ...

We've all been there... a frantic email comes in from a client, and we realize we've been leaving them in the dark. When expectations aren't clearly communicated, confusion and frustration creep in — and nobody wants that! In this solo episode, Becky breaks down exactly how wedding pros can manage client expectations from the inquiry stage throughout the entire planning process.

From the initial discovery call to the wedding day, B...

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience.

Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to...

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagr...

In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate.

Topics covered:

• Stellar communication with couples and vendors

• Going above and beyond in small but mig...

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helpin...

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it fee...

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and  for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to impr...

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.

I’m sharing:

• The imposter syndrome I had to overcome to launch this podcast
• A few listener reviews and DMs that kept me going
• A super embarrassing mistake I hoped no one would notice 
• My top 3 most-downloaded episodes from the fir...

This week, Aislinn is BACK with more wedding pro mindset shifts for us! If you haven't already, make sure to tune into Aislinn's first episode on Event: Crushed - Episode 14.

In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and ...

Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.

If you’ve ever felt pressure to keep up with trends or grow faster, this conversati...

This week on Event: Crushed, we’re pulling back the curtain on what it really looks like to run a wedding business while raising a family. I’m joined by Oralia Aguirre, owner of Dream Decorations in Northern California. Oralia started her event décor business at just 19 and has grown it into a thriving full-time career — all while raising two daughters and creating a life they love. 

In this honest and refreshing conversation, we...

Welcome to the 50th episode of the Event: Crushed Podcast — a heartfelt milestone that called for something a little different. In this solo episode, I'm sharing an open letter to all the wedding pros out there who are pouring their hearts into their businesses in the midst of a tough season.

If you've been feeling discouraged, questioning whether this work is still worth it, or feeling unseen in the background of your couples' big...

Struggling to show up on Google? You’re not alone! Many wedding pros feel frustrated when they don’t see their business ranking in search results. That’s why I brought in Carrie of Bloem Creations, a web designer, copywriter, and SEO expert who specializes in helping wedding pros and creatives get found online. In this episode, she’s sharing local SEO strategies that actually work — so you can attract more of your ideal couples and...

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!)

In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ign...

In this episode, Becky sits down with Nina Addeo of I Do Wedding Marketing to explore how wedding pros can use ChatGPT and AI to streamline their content creation, marketing, and daily workflows. They break down common misconceptions about AI, practical ways to integrate ChatGPT into your busy wedding business, and ethical considerations for using AI-generated content. If you've been hesitant to embrace AI, this episode is packed w...

In this episode, they share:

• The unexpected text that changed everything
• What it’s really like to run a business with your best friend
• Ho...

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the mos...

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.

Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signatu...