Recipe to Revenue

Recipe to Revenue

The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!

Episodes

June 26, 2025 41 mins

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Are your marketing campaigns missing the mark with consumers? Join Leah Messina as she interviews brand marketing expert Blandine Jean-Paul, who reveals why authenticity is the cornerstone of successful brand development and why so many marketing campaigns fail to connect.

In this eye-opening episode of "Recipe to Revenue," Blandine shares insigh...

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Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with unique production techniques and a deep connection to the state's Chicano heritage.
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In this captivating episode of "Recipe to Revenue," Gian reveals his journey from concept to creating a $120 bottle that sells out w...

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Are you curious about how artificial intelligence is transforming the food industry?

In this episode, Leah Messina interviews Hiren Umradia, founder and CEO of Zess, who shares his journey from tech professional to food innovator using AI to revolutionize plant-based food development.

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In the 19th episode of "Recipe to Revenue," se...

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Are you a food entrepreneur struggling to scale your product from concept to commercial production? In this episode of "Recipe to Revenue," Leah Messina interviews Alex Belknap and Quenten Allen from The Facture Group, engineering experts who help food startups navigate the complex journey from prototype to profitable manufacturing.

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Dreaming of turning your restaurant concept into a thriving franchise? Meet Peter Ackerman and Gregg Ryan, co-founders of Wrap City Sandwich Company, who transformed what started as a "restaurant flipping" project into a 14-location franchise with its own potato chip manufacturing facility.

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In this practical episode of "Reci...

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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.


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Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need.


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In this game-changing episode of "Recipe to Revenue," di...

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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.

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In this inspiring episode of "Recipe to Revenue," discover how Ma...

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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.

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In this eye-opening ...

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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.

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In this eye-opening episode of "Recipe to Revenue," discover h...

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Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #...

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How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first no...

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Building "Better-for-You" Food With Jason Goodman
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Are you interested in the future of healthy, sustainable snacking?

In this episode, Leah Messina interviews Jason Goodman, co-founder of Antithesis Foods, who shares their remarkable journey from a Cornell product development class to partnering with major retailers like CVS. Hear how they&...

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Innovating in the Cannabis Industry with Mike Hennesy 
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Are you curious about the intersection of science and innovation in the cannabis industry?

In this episode, Leah Messina interviews Mike Hennesy, VP of Innovation at Wana Brands, who shares his decade-long journey of pioneering breakthrough cannabis products. You'll also get a glimpse into ...

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In the 7th episode of “Recipe to Revenue,” Leah Messina talks to Walt Taylor, Founder of GWT2Energy, a company that helps restaurants and businesses optimize their energy usage and reduce costs through sustainable energy solutions. Walt shares his 10-year journey in the energy consulting space and offers expert advice on how restaurants can save money while being more eco-friendly.

Tune into this episode to h...

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In the 6th episode of "Recipe to Revenue," Leah Messina, of Sinuate Media, talks with Walt Clements, the CEO and founder of Meta Wine, a company revolutionizing the wine industry with innovative approaches to production, distribution, and customization. With a background in software and a passion for sustainability, Walt shares his journey from discovering bulk wine sales in Italy to creating a unique wine p...

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In the 5th episode of "Recipe to Revenue," Leah Messina, founder of Sinuate Media visits with Ten Vong, the chef and co-owner of Ejji Ramen in Baltimore, Maryland. With over 30 years of culinary experience, Chef Ten shares his journey from opening his first restaurant at 20, working with renowned chefs in New York, to returning to Baltimore to bring his unique fusion cuisine to life at Ejji Ramen.

L...

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Explore the dynamic world of functional beverages with Leah Messina, CEO and Founder of Sinuate Media as she visits with Louis Heinsz from Bevnology and Doug Christoph of Intercontinental Beverage Capital (IBC) in this episode of Recipe to Revenue.

Louis and Doug, each leveraging their vast experience in the food and beverage industry, share thoughts and insights on:

- Emerging trends in functional b...

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Listen as Leah Messina, Founder and CEO of Sinuate Media, joins in an insightful conversation with Bruce Schroder in episode three of Recipe to Revenue. 

When you tune into this episode, you'll hear Bruce explain how he is working to transform the food service and delivery landscape with Crave Kitchens, as well as valuable insights on:

- The rapid evolution of online ordering and delivery, espec...

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Leah Messina of Sinuate Media interviews Paola Pavan of OPC International about her experience introducing wine & spirit brands into the US market. Paola shares her 

Paola shares her extensive experience in bringing international spirit brands to the U.S. market, from her roots in Italy's famed wine regions to her strategic advisory role in New York. Discover the complexities of cultural adaptation, ...

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