Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Episodes
🔔 Subscribe to this channel for exclusive content and updates!
The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Charbel Mawad, co-founder of Projo*, about his painstaking, multi-year journey to engineer the perfect high-protein coffee. While compet...
🔔 Subscribe to this channel for exclusive content and updates!
Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Tia Ellis, founder of Wildflower Insight, about why she left the brokerage world to teach founders how to pitch themselves—and why outsourc...
🔔 Subscribe to this channel for exclusive content and updates!
Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Jared Drinkwater, founder of Low and Slow Snacks and former Frito-Lay executive, about why he left the corporate world to launch a "real wood smoked" snack brand—and the mas...
🔔 Subscribe to this channel for exclusive content and updates!
To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Ben Ripple, co-founder of Big Tree Farms, about how he went from a backpacker in Bali to managing a vertically integrated supply chain of over 17,000 f...
🔔 Subscribe to this channel for exclusive content and updates!
The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" ha...
🔔 Subscribe to this channel for exclusive content and updates!
Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to positi...
🔔 Subscribe to this channel for exclusive content and updates!
Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Meghan Luck, founder of Fable Fish Company, about how she transformed a commodity by-product into a premium CPG brand—and why she rejected a massive...
🔔 Subscribe to this channel for exclusive content and updates!
Most companies think they have a sales problem. In reality, they have an alignment problem.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with DeAnn Petersson, founder of Sunburst Sales Innovation, about how companies can build predictable revenue without adding headcount by fixing what’s broken between sal...
🔔 Subscribe to this channel for exclusive content and updates!
The coffee industry is massive — but it’s also structurally broken.
------------------
In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleitsch, co-founder and CEO of Atomo Coffee, to unpack how his team is approaching disruption in a $450B market without alienating consumers, retailers, or the industry itself.
🔔 Subscribe to this channel for exclusive content and updates!
What happens when someone with no distilling background buys a failing rum distillery and rebuilds it into a Louisiana cultural staple?
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Doug Miller of Wildcat Brothers Distilling about how he transformed a struggling operation into a craft rum brand rooted ...
🔔 Subscribe to this channel for exclusive content and updates!
Most people think water kefir is just another kombucha. It’s not even close. And for Fermenteria founder Jade Chang Sheppard, that misunderstanding became the opportunity to build an entirely new functional beverage category.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Jade about how Fermenteria went from a sm...
🔔 Subscribe to this channel for exclusive content and updates!
What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG?
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Don Klusendorf of D&W Marketing, a leader with decades of experience in fresh produce, category strategy, lea...
🔔 Subscribe to this channel for exclusive content and updates!
When every dessert you make is handcrafted from scratch, how do you scale that into a national brand trusted by airlines, cruise lines, hotels, and distributors?
------------------
In this powerful episode of Recipe to Revenue, Autumn Cullen, CEO of Whole Story Meals, shares how she went from stay-at-home mom of five to building a category-defining he...
🔔 Subscribe to this channel for exclusive content and updates!
When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After being fired by her doctor for refusing to accept processed formulas, she founded Whole Story Meals, the only real food nutrition company covered by insurance for tube-fed patie...
🔔 Subscribe to this channel for exclusive content and updates!
Securing investment is just the beginning, and finding the right capital partners can make or break your beverage brand. Joseph Messina, Managing Partner of Intercontinental Beverage Capital and sponsor of Recipe to Revenue, reveals what investors actually look for in entrepreneurs and why not all money is created equal. From clearness of vision to ...
🔔 Subscribe to this channel for exclusive content and updates!
Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Products Institute, delivers crucial insight about real costs entrepreneurs face, technical expertise requirements, and manufacturing pitfalls that determine whether startups suc...
🔔 Subscribe to this channel for exclusive content and updates!
In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder of Azur Associates and 35-year industry veteran, shares how market intelligence separates successful acquisitions from costly mistakes and why disciplined rejection of opportunit...
🔔 Subscribe to this channel for exclusive content and updates!
When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury markets instead. Barb Stefanyshyn-Cote shares how strategic market selection transformed their craft distillery into a global export success.
------------------
In this episode of...
🔔 Subscribe to this channel for exclusive content and updates!
Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results.
------------------
In this episode of &qu...
🔔 Subscribe to this channel for exclusive content and updates!
What are the two biggest mistakes that kill beverage brand growth potential? A.T. Howe, beverage industry veteran with 20+ years at companies like Diageo and PepsiCo, answers this question, how brands often destroy market connections that drive lasting success, and more.
------------------
In this episode of "Recipe to Revenue," A.T. shares his journ...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Saskia Inwood woke up one morning, knowing her life would never be the same. The night before, she learned the unimaginable – that the husband she knew in the light of day was a different person after dark. This season unpacks Saskia’s discovery of her husband’s secret life and her fight to bring him to justice. Along the way, we expose a crime that is just coming to light. This is also a story about the myth of the “perfect victim:” who gets believed, who gets doubted, and why. We follow Saskia as she works to reclaim her body, her voice, and her life. If you would like to reach out to the Betrayal Team, email us at betrayalpod@gmail.com. Follow us on Instagram @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
The Dan Bongino Show delivers no-nonsense analysis of the day’s most important political and cultural stories. Hosted by the former Deputy Director of the FBI, former Secret Service agent, NYPD officer, and bestselling author Dan Bongino, the show cuts through media spin with facts, accountability, and unapologetic conviction. Whether it’s exposing government overreach, defending constitutional freedoms, or connecting the dots the mainstream media ignores, The Dan Bongino Show provides in-depth analysis of the issues shaping America today. Each episode features sharp commentary, deep dives into breaking news, and behind-the-scenes insight you won’t hear anywhere else. Apple: https://podcasts.apple.com/us/podcast/the-dan-bongino-show/id965293227?mt=2 Spotify: https://open.spotify.com/show/4sftHO603JaFqpuQBEZReL?si=PBlx46DyS5KxCuCXMOrQvw Rumble: https://rumble.com/c/bongino?e9s=src_v1_sa%2Csrc_v4_sa_o
Listen to 'The Bobby Bones Show' by downloading the daily full replay.