The Multicultural Marketing Podcast with Sharifa Khan
Build your multicultural affluence! Are you an ambitious marketing professional who wants to be more inclusive through your work? Do you want to expand your horizons with new cultural insights? Push marketing boundaries and feel inspired? Then, you've come to the right place! This podcast interviews some of Canada’s top marketing leaders about their experiences with multicultural marketing. Join us to hear about their personal stories, challenges, and lessons learned from their business-building adventures. Along the way, learn more about cultural nuances, harnessing the power of multicultural creativity, and the impact that such work can have on your diversity, equity and inclusion (DEI) endeavours.
Episodes
What does it take to gain a deeper understanding of what truly connects brands to people?
In this episode, Sharifa Khan sits down with Lauragaye Jackson, a seasoned global marketer, fractional CMO, and executive coach, for an honest conversation about the past, present, and future of multicultural marketing in Canada. Lauragaye draws on a career spanning CPG, retail, financial services, and natural resources across Canada, the US, ...
Venture into the vibrant world of Canadian food retail, with our special guest, Sophia Rouleau, Director of Marketing, Banner Planning and Strategic Priorities, Sobeys. In this episode, Sophia pulls back the curtain on how Sobey’s visionary insights have harnessed immense growth opportunities across the country, utilizing multicultural marketing. Sobeys’ FreshCo and Chalo! FreshCo brands are not just selling groceries, they are com...
How can understanding cultural identities help you to intuitively connect more deeply with your audiences? In this episode, special guest Aaron GlenWilliams, Chief of Staff at the Ontario Lottery and Gaming Corporation (OLG), answers this question, sharing insights from his remarkable career to date. This is a masterclass on how to speak to audiences in a more personal, targeted, and authentic way!
Aaron walks us throu...
How can understanding cultural nuances impact your international business success? Tune into this episode to find out!
Join Sharifa as she sits down with Alan Middleton, a celebrated Canadian author and marketing veteran, and former President and CEO of J. Walter Thompson in Japan. In this episode, Alan shares his invaluable insights into multicultural marketing, especially from his time in Japan. He emphasizes the signi...
Summary
Explore the vibrant fabric of multicultural marketing with the visionary Sharifa Khan, founder and CEO of Balmoral Multicultural Marketing. Together with guest host, Keka DasGupta, we traverse Sharifa's pioneering journey, from her arrival in Canada to her transformative influence on an industry that now thrives on today's diverse cultural landscape.
Sharifa's story is not just one of entr...
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