FreeDive Podcast

You say "Kleenex," but do you really mean tissue?

This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It...

In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics.

We break down:

• The emotional psychology that made her story stick
• What made her "campaign" so effec...

Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 

🎒 In this episode, you'll learn:

• What to pack in your carry-on (and what to leave at home)
• How to stay refreshed on long flights
• Pro tips for navigating TSA like a boss
• And ...

We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretendi...

Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments.

Let's connect! Send us a m...

Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink.

You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks). 

Equal parts mark...

So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers
Your unhinged starter pack awaits....

Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #...

Letting go is hard—especially when you're used to having a hand in every project.

In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a little chaos!

Let's connect! Send us a message and say hi.

It's the end!

In this episode, we unpack the beautiful disaster that is workplace communication—complete with fur, tinsel, and some light, HR-violating banter. 

From decoding "Bill-speak" to wondering if we need a company-wide vocab Bible, we’re pulling back the curtain on how creative teams actually try to understand each other. 

There’s some yelling, some emotional lint rolling, and a very real moment of grief over a missed “Good Morni...

Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities.

Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world.

Let's connect! Send us a message and say hi.

It's the end!

Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer.

As part of the Podcasthon, we’re honored to support the American Cancer Society—a cause that’s especially meaningful to us. Through...

In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that marketing doesn't always have to be serious.

Let's connect! Send us a message and s...

New year, new social strategy! This month on Social Savvy with Kristy, we’re uncovering the 5 sneaky mistakes that could be sabotaging your social media growth—and how to fix them.

From turning engagement into a two-way street to making your content strategy actually work for you, we’re sharing practical tips to kick off 2025 with confidence.

If you’re ready to leave bad habits behind and embrace a smarter, more effective social medi...

We’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments!

Special Thanks To:

• Guests:
  • Kerri Struble
  • Tina Gammon
  • Christina Garnett
  • Nathan Nokes
  • Alisa Meredith
  • Kyle Figueroa
  • Kayla Sue Roberts
• In...

In the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia.

🎙️ Highlights include:

• The rise of independent e-commerce and the pushback against Amazon.
• Exploring new ad platforms like Reddit and the surprising revival of HTML5...

In this special anniversary episode of the FreeDive Podcast, we celebrate nine incredible years of offering Matterport services at Seapoint Digital. Guest host Anna sits down with Matterport technician Kristy to explore the joys, challenges, and transformative power of this cutting-edge technology.

🔑 What to Expect in This Episode:

• What IS Matterport? Kristy breaks down the ins and outs of Matterport cameras and virtual tours.
• A ...

You asked, we listened! In this month’s Social Savvy with Kristy, we’re diving into TikTok—the app everyone’s talking about, but not everyone gets. If you’ve ever wondered:

• How do I keep my favorite TikToks organized like a pro?
• Can my friends see all the weird stuff I’ve commented on?
• Why does TikTok think I’d like this random video?

We’ve got you covered! This episode is perfect for TikTok newbies, hesitant brands, or anyone...

We’re taking a quick pause this week, but don’t worry—we’ve got a few updates to share! 🎉 In this 5-minute video, Kristy reflects on past episodes, dives into some FreeDive news, and gets you pumped for the season of Spotify Wrapped!

Thank you, as always, for being part of the FreeDive community. Stay tuned for more content next week, and don’t forget to share your favorite podcast moments from this year in the comments below! 👇

Le...

In this episode of the FreeDive podcast, Kristy and Bill dive into the politics of marketing and share their bold predictions for 2025. From the growing influence of AI on content creation and marketing strategy to the evolving roles of influencer marketing and cancel culture, they explore how cultural shifts and technological advancements are shaping the industry’s future.

Plus, the team delivers plenty of laughs with some of the q...