FreeDive Podcast

In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic.

What you’ll learn:

• Why copy-pasting posts across platforms no longer works
• How to balance organic storytelling with polished professionalism
• The difference between...

Today we're here to answer the big question: is AI making us dumber or just giving us a new way to think? From trolls in our comments to using ChatGPT as a brain-dump, we talk about how we actually use it, why people are so fired up, and whether or not the panic is overblown. 

Expect hot takes.  (TW: We mention the word therapy....)

Note: This episode was recorded before ChatGPT-5 dropped, so the newest updates aren’t covered he...

Buckle up—this one’s a wild ride...

We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless.

You’re not ready for what’s inside.

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM ES...

What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z.

They explore their marketing passions, laugh about generational trends, and debate the best (and worst) slang from both sides of the Atlantic.

...

In this week’s episode, Deb and Bill dive into the surprising ROI of business travel.
From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some people on the team don’t do high fives. 👀

Let's connect! Send us a message and...

Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between.

From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes.

Let's connect! Send us a message and say hi.

It's the end!

No it's not! There's more. There's always mor...

Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve got hacks you’ll want to steal.

Let's connect! Send us a message and sa...

You say "Kleenex," but do you really mean tissue?

This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It...

In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics.

We break down:

• The emotional psychology that made her story stick
• What made her "campaign" so effec...

Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 

🎒 In this episode, you'll learn:

• What to pack in your carry-on (and what to leave at home)
• How to stay refreshed on long flights
• Pro tips for navigating TSA like a boss
• And ...

We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretendi...

Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments.

Let's connect! Send us a m...

Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink.

You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks). 

Equal parts mark...

So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers
Your unhinged starter pack awaits....

Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #...

Letting go is hard—especially when you're used to having a hand in every project.

In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a little chaos!

Let's connect! Send us a message and say hi.

It's the end!

In this episode, we unpack the beautiful disaster that is workplace communication—complete with fur, tinsel, and some light, HR-violating banter. 

From decoding "Bill-speak" to wondering if we need a company-wide vocab Bible, we’re pulling back the curtain on how creative teams actually try to understand each other. 

There’s some yelling, some emotional lint rolling, and a very real moment of grief over a missed “Good Morni...

Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities.

Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world.

Let's connect! Send us a message and say hi.

It's the end!

Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer.

As part of the Podcasthon, we’re honored to support the American Cancer Society—a cause that’s especially meaningful to us. Through...

In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that marketing doesn't always have to be serious.

Let's connect! Send us a message and s...