The Manufacturer’s Mindset Podcast by Ballantine Digital

The Manufacturer’s Mindset Podcast by Ballantine Digital

The Manufacturer’s Mindset Podcast features casual conversations with manufacturing and industrial professionals about their journeys, lessons learned, and more. Your host is Ryan Cote, Managing Partner at Ballantine Digital.

Episodes

June 23, 2026 25 mins

Ryan Tilly of MSC Floors shares how honest marketing, SEO blogs, paid search, and real human connection help drive growth in a niche manufacturing industry. We also talk AI, trade shows, storytelling, and why effort still matters.

Listen
Watch
Mark as Played

Michael Brooks has spent nearly 38 years with Oneda Corporation, so he’s seen a lot of change in manufacturing. In this episode, he shares what he’s learned about building strong customer relationships, doing business with a Japanese-influenced company, handling urgent customer needs, and staying useful as the industry keeps changing. It’s a down-to-earth conversation about trust, experience, problem-solving, and ...

Listen
Watch
Mark as Played

Gabriela Miraglia of FormuNova shares her journey of building a cosmetic contract manufacturing company focused on small-batch production, innovative product development, and strong team culture. She also talks about the leadership lessons she learned from her entrepreneurial family, the challenge of managing finances as a business owner, and how her team is using AI.

Listen
Watch
Mark as Played

Frank Lamb joins The Manufacturer's Mindset Podcast to share his unconventional path from uncertainty to a 40-year career in industrial automation. He explains what manufacturers should know about PLCs, robotics, AI, and the risks of scaling too fast, offering practical advice for engineers, entrepreneurs, and the next generation of technical talent.

Listen
Watch
Mark as Played

Jeff Steele shares how a series of career experiences prepared him to step in, buy a manufacturing company during a chaotic period, and lead it forward. In this episode, you’ll pick up lessons on navigating uncertainty, leading through crisis, and building a business that lasts.

Listen
Watch
Mark as Played

In this episode, Ryan Cote talks with Steven Reif of Roof Maintenance Systems about what it really takes to succeed in sales. Steven shares practical lessons on cold calling, persistence, listening, and building trust, with real-world advice that sales and business development professionals can put to work right away.

Listen
Watch
Mark as Played

Valerie Menges, CEO of Walenta Grinding, shares how she led a fourth-generation precision grinding company through succession, modernization, and ISO-driven quality. You’ll learn how to prioritize talent and accountability, earn respect through expertise, and build a business that lasts.

Listen
Watch
Mark as Played

Eric Seiberling (VP of Sales & Marketing at MXD Process) joins Ryan Cote to share practical lessons on industrial marketing, leadership, and using AI without the fluff. They cover MXD’s “most helpful” brand promise, how custom GPTs helped speed up quoting, and why “simplicity wins” when you’re trying to grow in manufacturing.

Listen
Watch
Mark as Played

Rick Van Rikxoort explains how focus and inventory became the engine that scaled his FRP grating business across North America. He shares the specific decisions behind stocking deep, expanding branch locations to reduce freight friction, and building a reputation around speed and reliability. You will also hear his approach to hiring and leadership, including why he prioritizes attitude over resume when building teams to run new br...

Listen
Watch
Mark as Played

A $4 part stuck overseas stopped sales of a $400 vacuum and pushed Spencer Loveless to find a better way. In this episode, Spencer - CEO of Dustless Technologies and Merit3D - shares how that moment led to scalable 3D printing for mass production, when additive beats injection molding, and why the next decade could reshape U.S.-based manufacturing. He also reflects on leadership, legacy, and building modern manufacturing jobs in Ut...

Listen
Watch
Mark as Played

Ryan Cote sits down with ag-tech founder Dave Swain to unpack his journey from an Indiana farm to leading Vision Technology Management. They talk about adapting to change, surviving a full year with zero revenue, and why communication and relationships matter just as much as the latest tools. 

Listen
Watch
Mark as Played

Video pro Robert Weiss joins Ryan Cote on the Manufacturer's Mindset Podcast to share how manufacturers win with message-first videos, smarter planning, and AI polish. Learn to turn one shoot into sales, training, and industry-specific assets that drive revenue. 

Listen
Watch
Mark as Played

In this episode, we speak with Paul Kiesche from Aviate Creative about real world lessons on branding, AI, and resilience. Specifically, how a focused manufacturer brand boosts sales and hiring, how to show up in Google and ChatGPT, and why AI is a tool not a replacement. He also covers losing six clients in two days, the power of niching, and simple brand upgrades.

Listen
Watch
Mark as Played

In this episode of The Manufacturer's Mindset Podcast, Ryan Cote talks with Don Fuchs, CEO of Harris Thermal Transfer Products. Don shares his unique career journey from law and legal tech entrepreneurship to leading a 140-year-old family-owned manufacturing company.

Listen
Watch
Mark as Played

In this episode, we chat with Makenzie Morrill, Marketing Mgr at Spartronics, about her journey into manufacturing, networking, and "looking for the duct tape" when solving customer challenges. She shares lessons from being a one-person marketing team, how AMA fuels her growth, and why AI is best as an assistant (not a replacement).

Listen
Watch
Mark as Played

In this episode of Manufacturer's Mindset, we sit down with Ben Hanfling, Chief Revenue Officer at Bay Cities Metal Products, a family-owned manufacturing company specializing in roofing and building products. Ben discusses the importance of listening to customers, empowering employees, and the strategic thinking required to increase revenue in a competitive market.

Listen
Watch
Mark as Played

In this episode of Manufacturer's Mindset, we sit down with Mike Womack, Director of Marketing and Communications at NJMEP. We discuss how manufacturers can utilize marketing, adapt to AI, and thrive despite limited resources.

Listen
Watch
Mark as Played

In this episode, we speak with Jon M. Williams, CEO of Viridi Parente, a company at the forefront of sustainable energy solutions. With over 35 years of entrepreneurial experience, Jon offers valuable insights into innovation, leadership, and the evolving landscape of battery technology.

Listen
Watch
Mark as Played

In this episode we sit down with Sky Huddleston, a technologist and engineer specializing in precision machining and fabrication. Sky shares his journey from fixing engines as a teenager to developing a highly efficient internal combustion engine. He discusses his approach to innovation, overcoming regulatory challenges, and the importance of pursuing excellence in business.

Listen
Watch
Mark as Played

In this episode, Ryan Cote sits down with Corey Pickett from ITAC, the NYC chapter of the Manufacturing Extension Partnership. Corey discusses the importance of niche specialization, adapting to industry changes, and the rewarding aspects of supporting local manufacturers.

Listen
Watch
Mark as Played

Popular Podcasts

    Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Hey Jonas!

    Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices