Referral Boss Podcast with Keith Goeringer

Look, I get it. CRMs are supposed to be the holy grail of productivity, right?
Wrong.
After spending thousands on fancy systems that promised to "streamline everything," I made a discovery that changed my entire business: sometimes the simplest tool wins.
In this episode, I'm pulling back the curtain on why I ditched my expensive CRM for daily operations and went back to something embarrassingly simple......

 The Simple Ad Strategy That Turns Attention into Appointments

Keith shares the story of a one-hour conversation with a Bay Area ad expert that forever changed how he views online marketing. Learn why 90% of mortgage leads don’t have a realtor, how Meta ads outperform every platform, and the simple video funnel that builds trust — without chasing leads.

Discover how 90% of mortgage leads come without a realtor — and how to use short ...

Most “AI gurus” aren’t building revolutionary technology — they’re just documenting their processes. In this episode, Keith Goeringer pulls back the curtain on what’s really behind those $10,000 “AI frameworks” and shows you how to create the same thing for free using simple Markdown files.

You’ll learn how to build your own AI Super Prompt Folder, teach your AI to think like you, and scale your creativity across any platf...

Ever feel like every week there’s another “must-have” AI tool that promises to change your life—but ends up being more noise than help?
In this episode, Keith shares what happened after testing over 300 AI tools to find the handful that actually make your day easier, your work faster, and your business more efficient. From voice-to-text tools that write like you, to AI agents that handle tasks automatically, you’ll hear exactly...

Yesterday, I opened an email that made my jaw drop: a $2,000 bill for bookkeeping services… with a 261-line spreadsheet I was supposed to categorize myself.
Sound familiar? Real estate agents everywhere are paying premium prices for bookkeeping that amounts to glorified data entry — while still scrambling to finish the work themselves.
In this episode, I pull back the curtain on:

• The difference between bookkeeping vs. ta...

Rates are finally coming down — and the conversations are heating back up. But here’s the real challenge: when clients, partners, or investors ask, “So what does this mean for me?” …what do you actually say?
In this episode, Keith breaks down Phil Jones’ OFQ Framework (Opener → Fact → Question), a simple three-step method that turns hesitation into confidence. You’ll hear how to:

• Start conversations without sounding pushy.
• An...

Most Realtors treat their blog like a treadmill at Planet Fitness—set it up once, use it twice, then let it collect dust. Big mistake.
In this episode of Referral Boss, I’ll show you how one blog post can become the hub of your entire marketing system, spinning off 15+ pieces of content that work for you on autopilot. From YouTube videos to Canva PDFs, from social posts to DM flows, I’ll break down the exact playbook I use to t...

What if a $30 book could make $30 million in two hours? Alex Hormozi pulled it off—and no, it wasn’t luck. It was leverage, psychology, and movement-building at the highest level. In this episode, I break down exactly how Hormozi’s book launch worked, the math behind the madness, and why this wasn’t about book sales at all—it was about creating an army of entrepreneurs who spread his message for him. Then, I’ll show you how you can...

Lead Magnets That Don’t Suck: 15–40% Opt-Ins Without Chasing”

 Tired of giving away the same recycled lead magnets that don’t convert?
In this episode, Keith exposes the outdated freebies agents are still clinging to (looking at you, “Ultimate Home Buying Guide”) — and breaks down 7 lead magnets that are actually pulling 15–40% opt-ins right now.
You’ll get the why, the how, and the exact structure of each one — from quizzes...

Build for One: The Secret to Breaking Through Overwhelm 

Ever found yourself stuck, staring at a blank screen, even with every tool and strategy at your fingertips? This episode is for the creator who’s paralyzed by perfection and buried in overthinking. Keith shares a raw moment of creative block—and how focusing on helping just one person shattered that wall and opened the floodgates of productivity and clarity.
This isn’t the...

Tired of chasing cold leads and posting content that goes nowhere?
Welcome to Referral Renegade—the show that flips the script on how real estate and mortgage pros grow their business.

Hosted by Keith Goeringer, a loan officer turned referral machine, each episode unpacks the systems, psychology, and straight-up real talk you need to build a business that attracts clients instead of begging for them.

We’re not here for hype. We’r...

You’ve been using AI wrong—and it's quietly sabotaging your thinking.

In this episode, Keith shares the exact moment he realized AI wasn’t just a tool for cleaning up thoughts—but a partner for discovering them. From a stuck book idea to a breakthrough using ChatGPT’s voice mode, you’ll learn how to unlock deeper creativity and insight by expanding your thinking instead of compressing it.

If you’ve ever felt like your ideas soun...

If your business only works when you work, you don’t have a business — you’ve got a burnout plan with a logo.

In this episode, we’re talking about the one thing that’s slowing down your growth (hint: it’s not leads, tech, or your CRM). It’s the lack of a real system. I’ll show you how to build your Command Center, even if it’s just you and a half-dead laptop. Get out of your own way and start building a business that runs with or wi...

You don’t need more hustle. You need a system.
 In this kickoff episode, I share how I went from chaos, missed follow-ups, and scattered notes — to a business that runs from one command center. We’ll walk through how I built my brain into ChatGPT, delegated using Google Drive, created a CRM I actually use, and stopped relying on memory to grow my business.
 This is the foundation of the 90-Day Referral Engine — and it start...

You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line.
He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out on the page, and how a raw Word doc turned into the most powerful referral tool h...

Ever finished a powerful business book, felt incredibly inspired, and then…did absolutely nothing? You're not alone. In this game-changing episode of the Referral Boss Podcast, we uncover a revolutionary method to instantly turn every business insight into actionable results using the power of AI. Stop gathering ideas and start building real progress—your personalized action plan is already in your pocket!
Episode Summary:...

 Ever feel like you’re doing everything in your business and still falling behind? In this episode of Referral Boss, Keith shares the 80+ ways his team of virtual assistants are scaling operations, booking calls, building referral relationships, posting content, and handling tasks you didn’t even know you could delegate.
Forget what you thought VAs were for — this isn’t about spreadsheets and scheduling. We’re talking AI-powere...

In this episode, Keith sits down with underground tech genius and marketing mastermind Mark Madsen to explore how technology has completely reshaped the real estate and mortgage world — and where it's heading next.
They dig into their early days as tech-savvy marketers, building websites in the Dreamweaver era, and hacking together lead gen systems before "funnels" were even a thing. They unpack how AI is elimina...