The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offers Sales without pressure, manipulation, or bro-marketing Building visibility & magnetic marketing that actually attracts aligned clients Leadership, identity, and the mindset shifts required to grow Simplifying your business instead of piling on more noise This isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here. You won’t find watered-down social media advice or “try this trend” strategies. And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your work You’re ready to sell with integrity and certainty You’re done explaining or justifying your prices You want freedom, not chaos disguised as “passion” You’re all-in on building something that lasts If you’re looking for comfort, this isn’t it. If you’re looking for clarity, conviction, and a business that supports your life- you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.
Episodes
I’m sitting there as the mother making the buying decision.
And I’m noticing everything.
What makes me lean in. What makes me pull away. What makes me trust someone. What makes me feel like I’m being sold to. What makes me start picturing this woman at my birth…and what immediately tells me she’s probably not my person.
And the biggest realization?
Almost NONE of the things I thought would matter to me ar...
This conversation with Lisa Sykes went somewhere I didn’t expect- and honestly, somewhere I needed it to go.
Lisa has spent 15 years in the birth world, evolving from an in-person doula into a mentor, educator, entrepreneur and powerful voice for birth workers who refuse to shrink their ambition.
But this episode is about so much more than building a doula business.
We talk about leaving the life that looks “good enough&rd...
🎟️ Register FREE for The Six Figure Doula Booking Engine through the link in the show notes and be in the room LIVE Tuesday, September 22 at 2 PM ET.What if the next level of your doula business has less to do with finding MORE clients…and more to do with what happens after the right woman finds you?
Because if your current business model looks like:
Find client → serve client → finish → replace client → repeat forever&hellip...
I want you with me LIVE on September 22 at 2 PM ET for my FREE masterclass:
THE SIX FIGURE DOULA BOOKING ENGINE
You want to hit a $10K month in your doula business.
Or maybe you’ve gotten close enough to know you’re capable of it.
But then the calendar turns over…and you’re right back to wondering:
Where the f*ck are my next clients coming from?
That’s the problem we’re talking about in this episode.
B...
Your Instagram bio has 150 characters to make the right mother think:
Oh shit. She’s for me.
And most doulas are wasting them.
Not because their bios are “bad.” They’re professional. They list the certifications, the services, the location, maybe throw in a cute emoji and point to the link below.
But they could belong to literally 100 other doulas.
In this episode, I’m breaking down what actually makes an I...
I’m pregnant.
And after five pregnancies, loss, fear, hope, and a hell of a lot of uncertainty… saying those words out loud still feels surreal.
But this episode isn’t just a pregnancy announcement.
Because something has happened since finding out this baby is coming that I didn’t expect..
In this episode, I’m taking you inside one of the most vulnerable seasons of my life- and officially opening the door...
She loved your energy.
She opened up about her birth. You connected instantly. The conversation felt easy. You hung up thinking, there's no way she's not booking.
Then comes:
"I need to think about it."
"I need to talk to my husband."
Or worse... silence.
And your first instinct might be to blame your price or the other doula she's interviewing.
But what if you're losing the sale somewhere completely different?
In this episode, I'm breakin...
My coaching client asked me for a refund. And it devastated me.
At the time, I thought it meant I needed to become a better coach. Give more. Work harder to make sure no client could ever leave my world disappointed again.
Years later, I realize I learned the wrong lesson.
Because there’s a massive difference between someone who wants the transformation and someone who is willing to participate in creating it.
In this episo...
What if the thing that's making doula work feel unsustainable... isn't the births?
What if it's the pressure to be everything for everyone?
In this deeply honest conversation with veteran birth doula and mentor Evan from Big Cat Birth, we unpack the side of birth work that isn't talked about nearly enough: people-pleasing, burnout, boundaries, identity, and the uncomfortable truth that taking better care of yourself often makes you a...
This week I share the story of one of my clients who charged $1,000 more to one sister than she charged the other... just six months apart.
Same doula.
Same service.
Different price.
And both women happily said yes.
So what changed?
It wasn't another certification.
It wasn't dozens of additional births.
It wasn't luck.
It was the business behind the price.
If you've ever wondered:
- When am I allowed to raise my rates?
- How do I know if I'm c...
>>>Join Me LIVE Tomorrow<<<If social media feels exhausting...
If you constantly second-guess what to post...
If you're worried about what other doulas will think...
Or if your content is sucking all of your time and somehow still isn't attracting the clients you want...
Buckle up.
In this episode, I'm sharing why your personal brand started long before you became a doula and why becoming memorable has far more to do w...
Have you ever looked back at a decision you made inside of your business and thought...
"What was I thinking?"
A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible.
But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life.
But this episode isn't really about those dec...
What if the thing standing between you and the doula business you want... isn't time...it's the story you're telling yourself?
In this episode, I'm pulling back the curtain on one of the biggest mindset shifts I've made as both a mother and a business owner.
We're talking about the guilt, the expectations, the pressure to "do it all," and why so many ambitious doulas unknowingly build businesses that compete with the life they're act...
I'm not changing who I am...but I'm finally getting crystal clear about who I'm here to serve.
For a long time, I tried to create content for every doula. The brand-new doula. The side-hustle doula. The doula hoping referrals would eventually be enough.
But I've realized that's not who I come alive coaching.
In this episode, I'm sharing why I've narrowed my niche, the role money really plays in birth work, why I believe ambition and m...
What if the biggest thing standing between you and your next level isn't a lack of talent, strategy, or opportunity...
But your willingness to invest in yourself?
In this episode, I'm sharing a deeply personal story about how my dad taught me the principles of investing from a young age, helping me build an investment portfolio long before I ever became an entrepreneur.
Those lessons didn't just shape how I think about m...
🎉 100 EPISODE GIVEAWAY- LAST CHANCE!!!
Leave an honest rating and review of The Six Figure Doula Podcast, send me a screenshot, and I'll gift you my Booked AF Toolkit + Slay Your Consult Bundle (a $197 value) completely free.
Because visibility might open the door.
But leadership is what changes lives.
What if the thing holding your doula business back isn't your content... it's your ability to lead?
In this final episode of the From I...
What if the reason mothers aren't hiring you has nothing to do with your pricing, your package, or your experience?
For years, I believed that if a mother trusted me, she'd hire me.
But after listening to hundreds of doula consultations and coaching doulas all over the world, I realized something surprising:
The problem wasn't trust. The problem was clarity.
In this episode, you'll learn
✨ The difference between gathering information an...
🎉 EPISODE 100 GIVEAWAY 🎉
To celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free:
🔥 The Booked AF Toolkit
🔥 The Slay Your Consult Bundle
Together, they're valued at $197.
Here's how to get them:
- Leave an honest review for the podcast.
- Take a screenshot of your review.
- DM it to me on Instagram @thelisavee or send it through my website.
Just my way of sayin...
In this episode, I’m getting painfully honest about something I think so many women silently experience…
what happens when you slowly start abandoning yourself in order to be easier to love.
I’m sharing the deeper story behind why I care so much about visibility, branding, self-expression, and helping doulas stop watering themselves down online — because this work has never really just been about Instagram bi...
This episode kicks off a brand-new series on the Six Figure Doula Podcast all about visibility, personal branding, emotional connection, and what actually makes doulas unforgettable online.
I’m breaking down why being the “best” doula doesn’t automatically make you visible...
I’m talking about:
- Why I think the doula industry has an “optimization addiction”
- The reas...
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