The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offers Sales without pressure, manipulation, or bro-marketing Building visibility & magnetic marketing that actually attracts aligned clients Leadership, identity, and the mindset shifts required to grow Simplifying your business instead of piling on more noise This isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here. You won’t find watered-down social media advice or “try this trend” strategies. And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your work You’re ready to sell with integrity and certainty You’re done explaining or justifying your prices You want freedom, not chaos disguised as “passion” You’re all-in on building something that lasts If you’re looking for comfort, this isn’t it. If you’re looking for clarity, conviction, and a business that supports your life- you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

Episodes

June 9, 2026 13 mins

What if the reason mothers aren't hiring you has nothing to do with your pricing, your package, or your experience?

For years, I believed that if a mother trusted me, she'd hire me.

But after listening to hundreds of doula consultations and coaching doulas all over the world, I realized something surprising:

The problem wasn't trust. The problem was clarity.

In this episode, you'll learn

✨ The difference between gath...

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🎉 EPISODE 100 GIVEAWAY 🎉

To celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free:

🔥 The Booked AF Toolkit
🔥 The Slay Your Consult Bundle

Together, they're valued at $197.

Here's how to get them:

  1. Leave an honest review for the podcast.
  2. Take a screenshot of your review.
  3. DM it to me on Instagram @thelisavee or send it through my website.

Just...

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In this episode, I’m getting painfully honest about something I think so many women silently experience…

what happens when you slowly start abandoning yourself in order to be easier to love.

I’m sharing the deeper story behind why I care so much about visibility, branding, self-expression, and helping doulas stop watering themselves down online — because this work has never really just been about Instagram bios or marketing strategy ...

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This episode kicks off a brand-new series on the Six Figure Doula Podcast all about visibility, personal branding, emotional connection, and what actually makes doulas unforgettable online.

I’m breaking down why being the “best” doula doesn’t automatically make you visible...

I’m talking about:

  •  Why I think the doula industry has an “optimization addiction” 
  •  The reason some doulas are unforgettable online while others bl...
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🔥 Break Your Doula $10K Ceiling in 30 Days Without More Content or Referrals

🗓 May 12th
 🕑 2PM EST
 📍 Live on Zoom

Register for free here

I see so many doulas spending SO much money trying to grow your business… and almost none of it is actually increasing your income.

And trust me- I get it, because I did the exact same thing.

There was a season in my business where I was stuck around $2K months while working nonstop behind...

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This conversation is about what happens when your life doesn’t go the way you planned, and who you become because of it.

Mary Farrelly is a Level IV NICU nurse, doula, and nurse educator, and the founder of The NICU Translator and NICU Doula Academy. Through her work, she helps bridge the gap between the NICU and home by equipping families and support professionals with evidence-based education and compassionate, trauma-informed sup...

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Imposter syndrome doesn’t disappear as you grow your doula business- it evolves.

In this episode, I’m taking you behind the scenes of my own experience with imposter syndrome, especially after making a bold shift in my business on January 15th. From the outside, it looked confident and intentional… but internally? I’ve been questioning my own results, my proof, and whether I can keep this momentum going, every single month since.

I’m...

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Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula




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Before you listen, please know this conversation includes pregnancy loss, miscarriage, and the emotional realities that come with it.

If you’re in a tender place, protect your heart first. You can come back to this when you’re ready.

I’ve been a bit quiet for a reason.

Not because I didn’t have anything to say…but because I was in the middle of something I couldn’t rush to make sense of.

In the last year, I’ve experienced two missed mi...

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If your doula consults feel amazing… but don’t convert...this episode is for you!

Because the sale isn’t lost at the price.

It’s lost in how you lead the moment.

I'm breaking down the 5 most common doula consultation mistakes that are quietly killing your conversions, and what to do instead.

You’ll learn:

  • Why connection alone isn’t enough to close clients
  • The subtle ways you’re giving away your authority on calls
  • How to confident...
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This conversation is going to stay with you.

Because this isn’t just about doula work…

This is about what it means to be a human holding other humans through the most life-altering moments they’ll ever experience.

Today, I’m sitting down with Amy Silva, founder of the Collaborative Doula Collective and the Collaborative Doula Conference, and we go far beyond surface-level conversations about birth work.

We go into the why behind it all...

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What do you do when your business isn’t working… and you’re this close to giving up?

In this episode, I’m taking you behind the scenes of my own entrepreneurial journey, back to the season where nothing was clicking. No consistent clients. No predictable income. No proof that any of this was going to work.

Just doubt, pressure, and the constant question: “Is this even meant for me?”

Because here’s the truth no one talks about:

The hard...

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The Moment You Think You Lost the Client Booking (But Didn’t)

This episode breaks down the exact moment most doulas lose their power—right after they say the price.

This isn’t about scripts.
 It’s about energy, leadership, and holding the room.

What You’ll Learn:

✔️ Why “I need to think about it” isn’t about price
 ✔️ The energy shift that kills conversions
 ✔️ What your client is actually thinking in the pause
 ✔️ The ...

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There was a season in my doula business where I was stuck making about $2K a month… while working constantly.

Late nights.
 Weekend consults.
 Posting on Instagram.
 Networking in Facebook groups.
 Tweaking my website.
 Lowering my prices.

I was doing everything the industry said to do—and nothing was changing.

In this episode, I’m sharing the moment I realized I had completely misdiagnosed the problem in my busine...

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In this episode, I’m flipping something most doulas were taught completely on its head.

More packages do NOT equal more sales.

More customization does NOT equal better service.

And line-iteming your support might be the exact reason your consults end with “We’ll think about it.”

If you’re walking into consults with three tiers, add-ons, and flexible pricing, you might be handing your clients the clipboard — when what they actually want...

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Are you a brand-new doula who needs three births to finish certification..but has no idea how to actually get clients?

Or maybe you're a certified vet… but your calendar is bare and signing 3 clients right now feels like a dream.

In this episode, I'm breaking down exactly how to book your first (or next) three doula clients- without ads, without going viral, and without 10 years of experience.

You’ll learn:

• Why your first 3...

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If you’re wondering how to stand out as a doula without posting more, chasing trends, or burning out on Instagram, this episode breaks it down.

I’m sharing the truth about my own content creation journey: the batching, the accountability pods, the 5–10 hours a week spent on reels...and why none of it directly grew my doula business.

This conversation will help you rethink doula visibility and shift away from outdated social media adv...

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This is me officially saying goodbye to my fancy freakin’ funnel.

Not because funnels don’t work, but because this one never really fit.

In this episode, I share how I actually built a six-figure, in-person doula business long before launches, ads, or automation, and why letting go of systems that looked good on paper but felt heavy in my body changed everything.

If your business feels harder than it should…
If you’re doing everyt...

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What happens when your own birth cracks you wide open...and you can’t unsee the system ever again?

In this episode, I’m sitting down with Krystil Hofsky, founder of Innerbloom Doula Institute, to talk about the moments that fundamentally changed how she trusted herself, how she mothered, and how she understood power inside birth spaces.

Krystil shares how her son’s birth rerouted her entire life, pulling her out of corporate sales an...

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In this episode, we’re unpacking the real psychology behind premium pricing for doulas and why pricing that actually reflects your worth isn’t greedy, unethical, or out of alignment… it’s leadership.

We talk about the invisible costs no one teaches you to factor in:
The emotional labor.
The mental load.
The constant availability.
The opportunity cost of saying yes to one client and no to everything else.

We’ll nam...

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