Profit and Purpose
Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
Episodes
Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale.
Learn from:
• The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability.
• C...
Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact.
Learn about:
- Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customers
- Purpose Meet...
Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability.
In this episode, Avril shares her unique journey and the cutting-edge practices her agency em...
Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market.
In this episode, Alexandra shares her journey from influencer to ...
Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups.
Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home com...
Dr. Kathrin Hamm is the founder and CEO of Bearaby, an award-winning sleep-wellness company known for its signature patented knitted weighted blankets. Bearaby was named one of America’s fastest-growing Companies by Inc. 5000 in 2022 and has won multiple design and innovation awards, including the Red Dot Design Award and Fast Company’s Innovation by Design Award.
In this episode, Kathrin shares her journey to growing a su...
Welcome to the intro episode of the Profit and Purpose Show! Our mission is to inspire and equip CPG business leaders to create profitable and purpose-driven businesses.
What to expect in this episode:
- Introduction to host, Tyler Wallis, who has spent 15 years working with startups, product marketplaces, and sustainability programs
- The role (and balance) of Profit and Purpose for the modern-day business owner
- Co...
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