The SaaS Growth Podcast - Masterful Founders

Discover how The Winner Effect reshapes the way founders think about power, success, and leadership.

In this exclusive interview, a startup founder – Moreno Franjkovic – shares how reading The Winner Effect: How Power Affects Your Brain transformed his entrepreneurial mindset and decision-making.

Whether you're a founder, entrepreneur, or aspiring leader, this conversation is full of real-world insights on how power changes the bra...

Struggling to sell your product to big companies?This episode dives deep into how early-stage founders can build trust and land enterprise clients – without sounding salesy.Join conversation with Matt Doughty as he unpack lessons from years of enterprise sales, sharing raw stories, mistakes, mindset shifts, and practical frameworks that actually work. Whether you're just starting out or trying to scale past founder-led sales, this...

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.

We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs.

If you're building a niche product and need a step-by-step marketing playbook - from local laun...

In this episode, I talk with Stefan Tabakov, a SaaS founder in the crypto trading space, about how he grew his business using Reddit as his main marketing channel - without spending a cent on ads.With crypto-related ads banned on platforms like Meta and Google, Stefan had to find another way. The result? An organic growth strategy that turned Reddit users into loyal Discord members and paying customers.We break down exactly how he ...

What if selling before building was the key to SaaS success?In this episode, I sit down with Deepak from Sunrise AI, a seasoned B2B founder who’s built multiple companies by breaking the rules of traditional marketing and sales.Forget the typical funnel of marketing – SDRs – sales – customer success. Deepak Shrivastava (https://www.linkedin.com/in/deepak-shrivastava-3baa12/) explains why that model fails today – and what to do inst...

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-he...

Sales isn’t something you’re born with - it’s a mindset you can build.In this episode, Mikita Martynau breaks down how early-stage founders can validate their idea, talk to the right people, and close their first clients - before even launching a product.🧠 You’ll learn how to:❌ Avoid the most common mistakes in early sales🗣️ Talk to users without sounding desperate🧩 Build your first repeatable sales process - even if you're an i...

Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Wh...

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

We break down:

- Why identifying the...

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!

Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey.

Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed...

🎥 In this episode, I sit down with Veronica Nigro, co-founder of MakeInf, to explore the fascinating world of AI agents — what they are, how they work, and why they could completely change how startups operate.

Veronica shares her journey from building predictive models for Formula 1 races to launching MakeInf, an open-source library and serverless cloud for AI agents. If you've ever wondered how AI agents go beyond chatbots, how ...

What makes investors say “yes” to a €1.6M round?

Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.

In this conversation, we unpack what actually worked — not the theory.

Learn how to:

– Validate your product in a boring, high-value niche

– Turn cold outreach into real client meetings

– Build momentum and create FOMO among investors

– Avoid common fund...

🔐 How to Protect Your Startup From Cybersecurity Disasters – A Practical Guide for FoundersAs startup founders, we often prioritize product, marketing, and growth... but there’s one silent killer we tend to ignore: cybersecurity.In this conversation, I sit down with Tom, an ethical hacker and cybersecurity expert with over 20 years of experience, to explore the most common (and avoidable) security mistakes that startups make – and...

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversat...

Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & executi...

Ever wondered if an AI tool can help you ace your next job interview?In this episode, Ethan Bloom shares the behind-the-scenes journey of building Acedit.ai, an AI-powered Chrome extension that helps people feel confident and prepared in online interviews. From late-night coding sessions to nailing product-market fit, Ethan opens up about the struggles, lessons, and wins along the way.🔑 What you’ll learn:✅ Why Ethan built Acedit.a...

What if the real reason your startup isn’t growing… is that you’re targeting the wrong people?In this powerful episode, Sam Davis (co-founder of Blunge.ai) opens up about the underestimated success factor that nearly derailed his AI startup: getting the buyer persona wrong.We unpack the emotional rollercoaster of speaking to “interested” users who never buy, chasing feedback from the wrong crowd, and how a single power user changed...

Our first SaaS startup was anything but smooth. We faced feature creep, financial struggles, and tempting opportunities that weren’t what they seemed.

In this story, Wilhelm unpacks the mistakes, the wins, and the crucial lessons for every entrepreneur looking to avoid common pitfalls.

Connect with Wilhelm:

https://www.linkedin.com/in/wilhelmlaubach/

https://www.masterful.info/

#SaaS #StartupJourney #Entrepreneurship #TechStartup...

Want to know why most startups fail and how to avoid their mistakes? In this episode, we dive deep with Arias WebsterBerry, founder of Launch Ignition, who shares his 15 years of entrepreneurial experience and reveals the three critical areas where most startups struggle. Key Topics Covered: 🎯 Creating Your Perfect Avatar: How to identify and understand your ideal customer 💰 The Million Dollar Message: Crafting a compelling p...