Masterful Founders

Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.

In this episode, you’ll discover:

• How to create a brand that generates leads 24/7
• Ways to blend education, entertainment, and sales for higher engagement
• Smart audience warm-up strategies that improve conversions and reduce ad spend

Get full access to our SaaS gro...

Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.

🎯 In this video, you’ll learn:

- How to find the right accelerator for your SaaS startup

- The requirements most top programs look for

- Proven strategies to boost your chances of getting accepted

- How to maximize every stage of the accelerator experience

Join our SaaS founders’ community f...

Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown.

Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing.

What You’ll...

Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.

You’ll learn how to:

• Understand how power changes the brain and decision-making

• Apply neuroscience insights to improve leadership and strategy

• Use The Winner Effect principles to grow as a founder or entrepreneur

Join our SaaS founders’ community for $5/month and get step-by-step courses, proven stra...

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.

– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months – Practica...

How I funded my SaaS startup – without chasing VCs? 💸 In this episode, Emil Vargelius shares 7 proven ways to finance your SaaS startup.

From bootstrapping and customer funding to government grants, debt financing, and freelancing – we break down real-world strategies that work in 2025’s startup landscape.

You’ll learn how to keep control of your company, when to use soft money, and why you should start building investor relations...

Thinking of selling your SaaS startup? In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.

Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking abo...

Want to know how remote freelancers can 10x your startup growth?

In this episode, we talk to Elena Zangeeva, an international HR and remote team expert with 12 years of hands-on experience building high-performing global teams.

Learn how to manage remote freelancers, avoid common mistakes, and unlock massive potential by improving communication, motivation, and culture.

Whether you've struggled with disengaged remote workers or yo...

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.

We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs.

If you're building a niche product and need a step-by-step marketing playbook - from local laun...

In this episode, I talk with Stefan Tabakov, a SaaS founder in the crypto trading space, about how he grew his business using Reddit as his main marketing channel - without spending a cent on ads.With crypto-related ads banned on platforms like Meta and Google, Stefan had to find another way. The result? An organic growth strategy that turned Reddit users into loyal Discord members and paying customers.We break down exactly how he ...

What if selling before building was the key to SaaS success?In this episode, I sit down with Deepak from Sunrise AI, a seasoned B2B founder who’s built multiple companies by breaking the rules of traditional marketing and sales.Forget the typical funnel of marketing – SDRs – sales – customer success. Deepak Shrivastava (https://www.linkedin.com/in/deepak-shrivastava-3baa12/) explains why that model fails today – and what to do inst...

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-he...

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

We break down:

- Why identifying the...

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!

Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey.

Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed...

What makes investors say “yes” to a €1.6M round?

Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.

In this conversation, we unpack what actually worked — not the theory.

Learn how to:

– Validate your product in a boring, high-value niche

– Turn cold outreach into real client meetings

– Build momentum and create FOMO among investors

– Avoid common fund...

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversat...

Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & executi...

Behind-the-scenes journey of building Acedit.ai, an AI-powered Chrome extension that helps people feel confident and prepared in online interviews. From late-night coding sessions to nailing product-market fit, Ethan opens up about the struggles, lessons, and wins along the way.

🔑 What you’ll learn:✅ Why Ethan built Acedit.ai and how it helps job seekers in real time✅ The importance of shipping early (even when it feels unfinished...

What if the real reason your startup isn’t growing… is that you’re targeting the wrong people?In this powerful episode, Sam Davis (co-founder of Blunge.ai) opens up about the underestimated success factor that nearly derailed his AI startup: getting the buyer persona wrong.We unpack the emotional rollercoaster of speaking to “interested” users who never buy, chasing feedback from the wrong crowd, and how a single power user changed...