The Diary of a Florist
A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.
Episodes
Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as florists and whilst I absolutely do not have all the answers, I thought it would be good to have a chat about all the outside factors that can come into play when quoting for weddings and events. As well as why I think we sometimes come up against the challenge of loosing out on jobs...
Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable. I met Amanda at the Garden Press Event earlier in the year and was really keen to find out more about this amazing charity and what it is they do. Pa...
Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers a...
Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork....
In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you.
Joanne Cont...
Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enjoy listening. Below are all the details for my educational offerings as well as my co...
In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank you so much for listening and sharing the podcast with your friends it really means ...
In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However...
I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how gardening and being surrounded by flowers truly can turn your life around. Sophie is always...
In today's episode I am talking about creative blocks and what I do to help get over them when they arise....
Website: www.joannetruby.co.uk
Email: hello@joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so.
If you would like to find out more about my course offerings, take a look at the links below and if you have anything you would like to ask me just pop me a an email.
Website: www.joannetruby.co.uk
In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed you will know exactly what I mean. All of her images are absolutely stunning! Sarah sha...
Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes a...
In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joa...
In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co....
In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses.
C...
In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagrarm: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Class Details:
Hourly online Business Mentoring
In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise.
Contact Joanne:
Email: hello@joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Website: www.joannetruby.co.uk
I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New Covent Garden Flower Market as well as the joys of Instagram!
Contact Joanne:
In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!