Self Maid

If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for you. In this one, we’re talking about the power of saying no, setting boundaries, and why being uncomfortable in the short term leads to long-term strength in your business. Stop training clients to walk all over you. Start building a business that respects you...

In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.

I take you behind the scenes of flying to Sydney, walking into the Channel 7 studios, and what it was like sitting on national TV. But more importantly, I dive into how it happened — through consistent organic content, finding my voice online, and leaning into my own style on TikTok.

If you’ve ever doubted whether...

In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.

We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner mus...

What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands?
In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 franchises worldwide. From servant leadership to fierce franchisee loyalty, Jim dropped so many gems that it deserves its own pre-episode.
I’ll share some of the biggest takeaways, what surprise...

In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or followers, but for you. When imposter syndrome hits or you feel stuck, these raw moments can remind you just how far you’ve come. Your journey deserves to be recorded, even if no one else sees it—because one day, you’ll need that proof. 

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In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It’s financial blindness. From Uber Eats on Afterpay to pawn shops loaning against handbags, we’re living in a time where people will do anything but learn how money actually works.

Jason brings it back to the cleaning industry and explains why knowing your numbers isn’t optional — it’s surv...

In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with Scott and Gabby from Kings Cleaning Co to answer real questions about the cleaning industry and share insights from the businesses we run.

We cover everything from growing a team, handling client challenges, scaling a cleaning business, and what it’s really like behind the scenes. Whether...

In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business growth and what it takes to scale in the cleaning industry. We talk about the water restoration course we’re doing in Sydney, how they’re using TikTok to grow their brand, lessons learned from hiring staff, and so much more. Whether you’re just starting out or looking to level up, this epis...

As business owners, it’s easy to let one small issue consume our entire day. A single complaint, a minor mistake, or a difficult customer can feel like a massive problem—even when the bigger picture tells a different story. In this episode of Self Maid, we break down why we fixate on the negative, how to shift our mindset, and why overreacting to small challenges can hold your business back. Learn how to zoom out, focus on what tru...

If you want to grow your cleaning business (or any business), you need to do two things: make it ridiculously easy for customers to buy from you and make it much harder for people to work for you.

In this episode, we break down why removing friction for customers leads to more sales and higher conversions—just like Amazon does. But when it comes to hiring? You need to do the opposite. Raise the bar. Filter out the time-wasters. Attr...

 Most cleaning business owners either fear following up or think they shouldn’t have to. But the reality? It takes 7-15+ touchpoints to close most sales! In this episode of Self Maid, I break down why so many business owners avoid follow-ups, how to shift your mindset, and the exact strategies to turn more quotes into booked jobs. If you’re not following up, you’re leaving money on the table—so let’s fix that 

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 How do you scale a cleaning business without micromanaging every move your team makes? In this episode of Self Maid, we dive into the systems and strategies that eliminate the need for blind trust in a decentralized business. Learn how to accurately calculate travel time for cleaners, implement accountability tools, and create a structure that keeps your team efficient and reliable—without you constantly checking in. Whether you&a...

Live from Melbourne! Are you stuck doing all the cleaning in your business? In this episode, we break down why delegation is the key to scaling and how to escape the “Technician Trap.” Learn how to shift from cleaner to CEO, build systems, hire the right team, and free yourself from the daily grind—so your business runs without you doing all the work!

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In this Self Maid episode, we cover why having a clear long-term vision is crucial for building a scalable, profitable cleaning business. Learn how structuring your business correctly, defining your niche, and creating systems early can help you avoid costly mistakes and grow with confidence. Whether you’re just starting or looking to refocus, this episode will give you the roadmap to build a business that lasts.

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Happy CNY!In this episode, I dive into the importance of getting clear with your intentions and planning ahead to achieve your business goals. I share why I’ve decided to focus all my efforts this year on growing our commercial customer base rather than our residential sector. Tune in to hear how intentional planning, clear priorities, and a targeted strategy can help you align your efforts with your vision, scale your business, an...