Self Maid

The balance you're chasing doesn't exist. Here's what to do instead. Plus, I break down how to create company values that actually mean something, work-life harmony over work-life balance, and the AI operating system running my life.

Join the waitlist for The Self Maid Academy & Mastermind to take your cleaning business to the next level.
Link: https://selfmaid.co/

Follow Jason on social media to stay up to date.
Instagram ...

I'm back from Spain, and the business ran fine without me. Two locations, 70+ staff, multiple six figures a month... and I wasn't in it. It's a pretty amazing feeling!

The coaching program I teased in episode 122 is here. The waitlist is now open at selfmaid.co — the Self Maid Academy for owners under $10K months, the Self Maid Mastermind for scaling past it.

Free to join the waitlist, no commitment. First access and the lowest...

Today on Self Maid, I'm chatting with two more of my Booked Out Cleaners members — Seb and David, cousins from Ecuador who run BCA Commercial Cleaning Services on the Gold Coast.

They moved to Australia young, started the business with no experience and English as their second language, and spent their first eight months so scared of losing clients that they stopped chasing new ones altogether. Then something shifted. In the l...

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Tash, from Serene Clean in Canberra.

Tash was in a government admin job she knew she wouldn't last in when she came across my TikTok. She landed her first client by messaging strangers in local Facebook groups, then cleaned that house on her lunch break and logged back into her full-time job afterwards. 

Two and a half years later she's turning ...

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Ash, from Advanced Commercial Cleaning, about 90 minutes outside Melbourne in rural Victoria.

Ash was bartending when a manager told him they couldn't find a good cleaner and that he'd probably be good at it. He got an ABN, took the shifts, and joined my coaching program in his first month of business.

A year and nine months later, he's approaching h...

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Julian, from Dust Till Dawn Cleaning, up in the Adelaide Hills in South Australia.

Julian was studying nursing at uni and thinking about switching to a business degree, until he did the maths: three years of theory and a piece of paper, or three years of actually building something. He picked house cleaning because it was the one home service with r...

In this instalment of The Booked Out Cleaners Series, I'm chatting with Megan from Valley to Beach Forensic Cleaning in Newcastle.

Megan was a factory worker her whole life until she was made redundant in 2019. She started cleaning for someone else, figured out within a few weeks that she could do it herself, and six and a half years later, she's running two businesses: a residential and commercial company, and a forensic and trauma...

This week on Self Maid, I'm chatting with Ryan from Castle Cleans in Sydney.

Ryan was working four jobs when he came across the Self Maid Podcast, and started his cleaning business off the back of it. Under two years later he's got a team of six, a diverse client base, and he's doing it while training ten times a week as a state champion kickboxer.

In this episode, we get into the real story. The cold calling experiment that cost him...

In the second instalment of The Booked Out Cleaners Series, I'm chatting with Jenna from Cardamom Cleaning here in Perth.

Jenna started Cardamom out of necessity, looking for a way out of the burnout cycle she kept hitting in hospitality, and last financial year, her business grew by 400% compared to the year before. She's now got a team of 13, a management layer under her, and for the first time ever, a waiting list.

In this episode...

This week on Self Maid, I'm chatting with Steph from Kav Cleans in Sydney.

Steph has been in my coaching program for 2 years now, and what she's built in that time is nothing short of extraordinary. She's gone from being a solo operator to now having a team with a manager, that allowed her to recently step back from the business and go on her first holiday while the business ran without her.

In this episode, we get into the real stor...

The Booked Out Cleaners interviews are on the way. 🎙️

I've been lining up conversations with some of the amazing business owners I've helped coach who've built successful cleaning businesses — and they're sharing their stories.

These are real people telling you what actually worked for them, not just ideas that sound good on paper. 

The first episode (coming up next) is my chat with Steph from Kav Cleans. Enjoy!

Follow Jaso...

In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it up. With my second cleaning business location under management, I'm finally ready to open the floodgates on my coaching program.

I'll be re-launching under a new name, new structure, and a completely different level of ambition. Two separate communities, two very different jour...

Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke.

In this episode I break down the five numbers that tell you whether your business is healthy or bleeding out: customer lifetime value, churn rate, cost to acquire a customer, labour as a percentage of revenue, and cash conversion. I explain what each one m...

In this episode, I discuss one of the biggest mindset shifts I've made as a business owner: understanding that the customer isn't always right, but they're never wrong from their perspective.

I share why reacting emotionally to complaints, criticism, and conflict can damage relationships, cloud judgment, and lead to poor decisions. Instead, I explain how taking the time to listen, gather facts, and understand both sides of a situati...

For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at all. It's just remote-controlling people, and it kept me stuck as the bottleneck in my own business.

In this episode I break down the shift that changed everything for me: managing outcomes instead of inputs. I stopped obsessing over how the work gets done and started caring ...

Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the cornerstone for how I ideated and launched my business back then, and it's how I make a lot of important decisions today. If you haven't adopted a framework like this into your life or your bu...