Marketing With A Twang
Marketing with a Twang takes the world of often overly complicated online ads and breaks them down into actionable chunks, one short episode at a time.
Episodes
Trying to figure out the best platform to use for ads may not be as straightforward as you think. Most everybody gravitates toward Facebook because that’s what they think they “should do”.
In this episode I’m going to go into the various platforms and let you know how to use each one and evaluate which is the best one for your situation.
Message me on Facebook Here
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In this episode of "Marketing with a Twang," we dive into whether you should be running Facebook ads or ads in general in the first place.
We'll talk about the 3 common myths concerning Facebook ads:
- Secret targeting
- Copying someone elses ad will work for your audience
- Thinking everybody elses ads are working
We also explore the reasons why your ads might not be performing as expected.
From ...
First, commit to running your business like a business even if it's just you.
Second, define what marketing is and what it is not.
Marketing is actively seeking qualified leads to sell your coaching packages or courses to.
Marketing is not...
- Redoing your website
- Rebranding
- Creating a new logo
- or anything that you can't directly attribute to a sale
You're going to spend time or money o...
How do you build an audience from the ground up?
First, realize you can't do everything, so pick your battle.
Define your audience. Who do you want to work with? Where are they? What are they saying? What is the biggest challenge your offer solves for them?
Remember the 5 x 5 x 5 rule.
If a lead doesn't convert to a client in the first 5 weeks, it will take at least 5 months, and they will need to opt in 5 times to your le...
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