Beyond the Hood with Tractor Zoom
Beyond the Hood with Tractor Zoom is dedicated to helping you fuel your dealership's growth. Andy Campbell, Tractor Zoom's Director of Insights, brings you the latest on what's happening in equipment markets and dives deep into conversations with experts in the ag and heavy equipment industry.
Episodes
Grain cart days on lot are up 35%, 4WD drive values continue to weaken, and compact construction remains solid. Andy Campbell digs into the equipment data heading into summer 2026.
AgRevolution CEO Stacy Anthony shares how to lead change across dealership locations, build aligned partnerships, and use technology to close deals faster — on Beyond the Hood by Tractor Zoom.
CNH and AGCO just dropped Q1 earnings, and the contrast is striking. One saw profits collapse; the other beat the Street. Meanwhile, corn is flirting with $5, used equipment supply is tightening in key categories, and compact construction keeps emerging as a bright spot. Andy Campbell unpacks what it all means for dealers right now.
Tractor Zoom Product Manager Jeff Gutierrez joins Andy to discuss how Anvil Pro Quote was built, how the Product team works with customers, and what's coming next for equipment dealers.
Inventory is tighter and auction values are climbing, but low-hour tractors are sitting longer than ever. Andy Campbell breaks down what's really moving in the row crop tractor market this spring and what dealers should do about it.
Macroeconomic insights for dealers for April 2026. The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues grinding along the bottom while small ag and construction lead the recovery.
Visit our Podcast page for more episodes and insights.
Andy Campbell sits down with Wayne Brozek, founder of WB Global Services, to discuss what truly drives aftermarket performance inside equipment dealerships. Drawing on decades of leadership in parts and service, Wayne emphasizes that sustainable profitability starts with disciplined, repeatable processes. From early lessons in inventory management to today’s AI-driven predictive stocking tools, he explains how strong operational fu...
Andy Campbell and Jake Bryce discuss the importance of warranty in the used equipment market, particularly focusing on how it affects auction prices and dealer strategies. They analyze data trends, the role of warranty in managing risk, and how it can help speed up sales. The discussion also touches on market conditions, the significance of building trust with customers, and strategies for dealers to improve absorption rates and ma...
In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all.
Andy digs into updated data from the Kansas City Fed and Purdue, reviews shifts in used equipment values (especially in the...
In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealership environment and provide insights into the future of the farm equipment industry, h...
In this episode, the second in a series of three interview videos, Andy Campbell and guest George Keene discuss strategies for equipment dealerships to leverage data for improved sales and inventory management. They explore the importance of understanding customer purchase cycles, critical performance metrics, and the challenges of managing aged inventory. The conversation also highlights cash flow management strategies, the signif...
In this episode, the first of a series of three segments of an extended interview, Andy speaks with George Keen of Wise Wolf Consulting about effective sales management strategies for equipment dealerships. They discuss the importance of account assignment, sales coverage, and the balance between customer retention and prospecting. The conversation also delves into managing inbound leads, commission fairness, and the critical role ...
Watch the recap of our Spring 2025 Trends & Data webinar for a deeper dive into these trends and steps for getting started on a data strategy for your dealership or organization: https://youtu.be/kKD65r0TxEk
In this episode of Trends in 10, Andy Campbell, Tractor Zoom Director of Insights, discusses the significant changes in the agricultural equipment market as of end-of-March 2025. This episode covers tractor categories (inc...
Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the beginning of 2025. These categories include small and large row crop tractors, class 8 combines, planters, and self-propelled sprayers. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data.
Small row crop tractors 00:49
Large row crop tractors ...
Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the end of 2024 and moving into 2025. These categories include cotton pickers, headers, combines, forage equipment, tractors, and planters. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data. Get accurate equipment valuation and search for market t...
Brad Crist, Used Equipment Manager at Shoppa’s Farm Equipment, speaks with Andy about challenges in the ag industry and explains the unique needs and demands of Texas farmers.
Andy and Kyle McMahon, CEO of Tractor Zoom, discuss technology in agriculture, the importance of data in decision-making, and the state of the ag equipment industry.
In this conversation, Andy Campbell and Don Aberle discuss the current challenges and opportunities facing Titan Machinery as they navigate the agricultural equipment market. They explore the importance of customer loyalty, the impact of pricing and inventory management, and the role of data in making informed decisions.
In this episode, Andy Campbell and John Hoffmann – used equipment manager at Atlantic & Southern Equipment – discuss the current state of the used equipment market, highlighting the challenges faced by dealerships, particularly in 2024. Hoffmann provides insights into his dealership’s history and market focus, emphasizing their expertise in higher-horsepower equipment, including Fendt tractors, application machines, and special...
Andy breaks down the latest equipment market trends, focusing especially on the tractor market, using valuation from Tractor Zoom Pro’s database.
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