Femails Across the Pond & Beyond

If you’ve ever wondered how to make your emails more effective and drive better results, this episode is for you! We’re diving into the power of segmentation and how it can transform your email marketing. You’ll learn simple ways to start segmenting your audience, how to create automated flows tailored to specific customer needs, and how to build winning campaigns that resonate with every segment. By the end of this episode, you’ll...

Building an email list can feel overwhelming, but it doesn’t have to be! In this episode, we dive into the tools and strategies you need to confidently start and grow your list. From creating irresistible opt-ins to leveraging partnerships and content marketing, we break it all down into simple, actionable steps. Plus, we share real-world success stories to inspire you and tips for keeping your subscribers engaged for the long haul...

Are you still sending one generic email to your entire list? If so, you’re likely missing out on some serious engagement and conversions. In this episode, we break down why the 'spray and pray' approach doesn’t work and how understanding customer profiles can transform your email results. Discover how to create meaningful segments, personalize your content, and build automations that address each customer’s needs, all leading to be...

Subject lines can make or break your email marketing—it's one of the most common challenges we all face when sending emails. And like we say in the industry, what's the point in making an email if it doesn't get opened?! In this episode, we’re diving into the psychology, techniques, and secrets behind crafting subject lines that catch the attention of your subscribers and get your emails opened!

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For some online businesses, 2024 has been a rough year for sales. Yes, the economy has certainly played a role for how people are spending their money, but that's the thing...people are spending, they are just being more intentional about WHO they are spending it on. In this episode, we are cracking the code for how to get your subscribers to come to YOU over the competition. This is what is working for our clients and generating ...

In this episode, we dive into the hot topic of AI and how it's revolutionizing email marketing. From transforming the way we craft emails to leveraging tools like ChatGPT for faster, smarter email creation, we cover everything you need to stay ahead in this AI-driven landscape. If you're curious about how AI can streamline your email process and boost results, this episode is a must-listen!

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In this episode, we break down the most popular email marketing platforms for small business owners, from Mailchimp to Flodesk, ConvertKit, Klaviyo, Braze, and more. We’ll dive into what we love—and don’t love—about each platform, and help you decide which one is best for your business. If you’re looking to choose or switch email platforms, this episode has all the insights you need!

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In this episode, we break down why email marketing delivers the highest ROI of any online marketing channel and why it's a must for growing your business. From boosting sales to building lasting customer relationships, we’ll show you why email marketing should be your top priority for maximizing success!

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Let us guess...you want an email marketing strategy that builds a strong connection with your audience AND brings in more sales? This is the episode for you! In this episode, we dive deep into these questions and more in this special Q&A episode! 🌟 In this episode, we reveal: - The secrets behind crafting killer subject lines that ensure your emails get opened 📧 - The smart strategies for capturing email addresses using p...

Let's discuss overcoming mindset barriers in email marketing! In this episode, we talk about the importance of consistency and progress over perfection. We share personal anecdotes and actionable tips for tackling tech challenges, maintaining audience engagement, and leveraging tools like AI to generate email ideas. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: http...

At some point in your business, you'll need to hire help in order to scale. Maybe you've already dabbled in the hiring arts, or are thinking about doing so. In this episode, we are giving you the low-down on how to hire standout talent and how to know when it's time to part ways. We hope this episode helps you get more time back and scale your business!

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It's quite common for anyone starting a business to first set up a social media account and sell through there. In this episode, we are going over why email marketing should be your first priority when creating a sustainable business and selling to your audience. When we start working with clients, email quickly becomes their main sales channel, far surpassing the sales they see from social media. That's why we are sharing these in...

Here we dive into the critical role of email marketing for e-commerce businesses. We talk about the importance of personalizing subject lines, segmenting email lists, and the effectiveness of automated email flows like welcome series and abandoned cart sequences in boosting engagement and conversions. The conversation covers practical tips on using analytics dashboards, the significance of capturing email addresses, and strategies ...

If you're a service provider, then this episode is all about how you can leverage email marketing to book more clients and sell your offers. As service providers ourselves, who utilize our lists to book clients and get repeat sales, we are going to deep into the strategies we use (and coach our clients on using) to give you a dependable revenue stream in your business.

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In the podcast episode, we delve into the crucial role of email frequency in marketing. We explore how understanding your audience, industry standards, and continuous testing can help determine optimal email send frequencies, ensuring a balance between frequency and content quality to maximize engagement and value. This episode will help you refine your email strategies and improve customer interactions, which ultimately, leads to ...

In this episode, we explore the balance between nurture and promotional emails in email marketing. We discuss the importance of varying email content to keep subscribers engaged and outline strategies for effectively mixing nurturing content, which builds trust and rapport, with promotional content that drives sales. Key topics include the use of email segmentation, newsletter banners, and the timing of emails to optimize engagemen...

In this episode, we delve into the often-misunderstood topic of email unsubscribes. We discuss the crucial need to reframe unsubscribes as a positive aspect of email marketing, highlighting how they can significantly enhance the health and engagement of your email list. By implementing strategies like sunset flows, reduced email frequency options, and personalized content based on subscriber preferences, businesses can effectively ...

Welcome to the first episode of "Females Across the Pond and Beyond," where hosts Clara and Angie, two savvy email marketing pros, kick things off by sharing their own journeys and insights into the world of email marketing and entrepreneurship. If you're running your own gig or thinking about it, this podcast is your go-to for getting the insider tips on driving your business forward through smarter marketing. They're laying it al...