Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
Episodes
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
- Chargeflow
- Pomelli
- Adam Sullivan | Evidence Based Training
- Kitchen Warehouse Bake Friday
- Sare Store
- Rattle Style
- Proud Poppy
- Lullaby Club
- LSKD
See omnystudio.com/listener fo...
We're almost at the end of season 2!! Here are some resources from this episode:
- Great Wrap's $39m in debt
- Porsche & Pilates
- Voicemail Hack
- Chatgpt & Shopify's Integration: Merchant Application Form
- Button Amsterdam
- Francesca Jewellery
- Sinchies
See omnystudio.com/listener for privacy information.
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode:
Loved the ep? Leave us a review!
Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Velocity's 1 point store
- Milanote
- Air.Inc
- Oatly
- Aldi / Aldeh
- Kove & Co
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Ultraviolette | Naked Sundays | Cancer Council & Choice
- Pitchslap.me
- TikTok Smart Ads
- Clutch Glue | Annabel Hay
- Baked in Space
- Maison Appret
- No.2 Toilet Drops
- Hero Packaging
See omnystudio.com/listener for privacy information.
Our top ranking episodes so far:
- Viral, Ugly, Private & Sexual Wellness Brands
- Building in Public, Controversy & the King of Phones
- Bold Awakenings, $25million & Recipe for Success
Resources we mentioned in this episode:
- Lacoste Leaf Artist
- Jaipur Rugs
- Hinge No Ordinary Love
- Shopify's Sidekick
- Chatgpt for CSS
- FazeIt
- Happy Hairbrush
- DJ Mashden Kutcher
- Ads Tips
- Bored George
Resources mentioned in this episode:
- Aftersell App (Shopify)
- Rekover Ai
- Peppr Beauty
- Happy Hairbrush
- Neon Goat
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Touchland's $880million Exit
- Anaita's 7 day content challenge
- NZ Cheap Cars
- Daydream David
- Microsoft Clarity & Hotjar
- Appstle & Recharge (for subscriptions)
- Underlash
See omnystudio.com/listener for privacy information.
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves)
- Magnific AI
- Whatsapp stories sticker
- Kerry Gold Butter
- Ashley Raso Capsule WD
- Cinch Skin
See omnystudio.com/listener for privacy information.
Check out some of the resources mentioned in this episode:
- Traakr
- Pippit.ai
- Sourmilk
- Sky Bailey - Email Marketing
- Ecoy
- VideoAsk
- TYB
- Loco Love Chocolate
See omnystudio.com/listener for privacy information.
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch!
Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co
See omnystudio.com/listener for privacy...
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations.
A few resources we mentioned:
- Rangeme
- Countdown by James Newton Howard
- CeraVe's activation in a movie theatre
- Billie guerrilla marketing posters
- Tilda&Moo
See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison?
Resources & brands we mentioned:
- Haemanthus
- BOUF Hair
- Chip N Mix Noosa
- Tally*
- ChatGPT or image generation
- Barilla's Spotify playlists
- Femme Organic
See omnystudio.com/listener for privacy info...
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE.
A few of the resources we mentioned:
Birchal
IndieGogo
Too Good to Go app
Alice Mushrooms
Faire
Bulletin wholesale
Storehero
Comment Baiting on Ads @mr.paidsocial on TikTok
Tooletries
See omnystudio.com/listener for privacy information.
Welcome back to another episode of Marketing ATM!
A few resources mentioned in this episode:
HYRO Youtube Series
Order Editing on Linkedin (Hamish Mckay)
Building a $3m company with no employed staff @jessruhfus
ChatGPT Visual
Snoop Facebook Ad Libraries
Fone King
ICONIC DUO's course
See omnystudio.com/listener for privacy information.
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue.
Resources we mentioned:
- Partnar & Passionfroot
- Cloudicos
- MemoBottle
- ...
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear.
A few resources from this episode:
- Deepseek via Hix.ai
- BOTIKA
- HealthLab
- Leo Lin
- NatV Basics
See omnystudio.com/listener for privacy information.
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment.
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information.
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity.
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.c...
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