Marketing ATM

We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)

Resources mentioned in this episode:

• Beeble.ai
• Viktor Ai
• Rochambeau Club
• Pistachio Papi
• Boring Without You
• APPLY FOR CRUEL SUMMER >>>

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Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr

Resources mentioned in this episode:

• Muscle Republic's $4m in 1 hour
• FORUM
• Harris farm is delivering through Amazon
• Teleprompter w...

This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout

Resources & brands mentioned in this episode:

• Suave Activewear
• Meadow Lane Board of Director meeting
• KLOAK
• Claude Cowork
• ChouChou Intimates x Elena Tea
• Partnerships in a Pinch
<...

Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something  you should think about...

Resources mentioned in this episode:

• HashtagGifted
• Partnerships in a Pinch
• Apply for Cruel Summer
• FFW Podcast
• Maara Collective
• Bang...

Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.

This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!

Resources mentioned in this ep...

We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.

Resources mentioned in this episode:

• Vaseline Winter Trip
• Wispr Flow
• Instant ai predictive opt in
•  Yvonne Lafleur
• John @jayhoovy cofounder of stan store
• Cadence Drinks
• Delilah's Deli
• CRUEL SUMMER APPLICATION
...

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.

Brands & resources mentioned:

• ManyChat
• Google Workspaces eSignatures
• Leah's Wax Works
• Lu Castelli TikTok
• Andie Gummies
• Kith

See omnystudio...

So, who really won the Australian Open? (Pssst it was a brand of course!)

In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!

Brands and resources mentioned:

• Mecca's AO Activation
• Waterdrop
...

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help ...

SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).

APPLY FOR CRUEL SUMMER HERE

Resources mentioned in this epiosde

• Shopify Workflows
• PushOwl
• Loyalty Harbour
• Ice Glow
• Toast Tan
• Motion.ai
• Coastal Grl

See omnystudio.com/listener for privacy in...

Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:

• Bethenny Frankel x Loreal
• Sophie Monk x Yellowtail at Showpo
• BOM's $96.5million website
• Go-To retires Gro-To
• Hommey's Dance Content
• Squoosh
• Carla Ai
• Daphne 
• Giggly Squad
• MYER ONE Loyalty & JD Sports
• The Hunger...

A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. 

Resources & brands mentioned in this ep:

• Chargeflow
• Pomelli
• Adam Sullivan | Evidence Based Training
• Kitchen Warehouse Bake Friday
• Sare Store
• Rattle Style
• Proud Poppy
• Lullaby Club
• LSKD

See omnystudio.com/listener fo...

Our top ranking episodes so far:

1. Viral, Ugly, Private & Sexual Wellness Brands
2. Building in Public, Controversy & the King of Phones
3. Bold Awakenings, $25million & Recipe for Success

Resources we mentioned in this episode:

• Lacoste Leaf Artist
• Jaipur Rugs
• Hinge No Ordinary Love
• Shopify's Sidekick
• Chatgpt for CSS
• FazeIt
• Happy Hairbrush
• DJ Mashden Kutcher 
• Ads Tips
• Bored George

See omnystudio.com/li...