Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets.
Episodes
We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.
Resources mentioned in this episode:
What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch of marketing genius - especially organic content as a funnel.
Mentioned in this epiosde:
Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards.
Resources mentioned in this episode:
- Storehero
- Cherub
- FaceGym
- Smalls for Cats
- Filtered Beauty - use JESS15 for a discount!
- APPLY FOR CRUEL SUMMER
See omnystudio.com/listener for privacy information.
I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!
Resources mentioned in this episode:
An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program.
Resources mentioned in this episode:
How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner.
Resources mentioned in this episode:
- Selling Salons
- By Sid
- Milled.com
- Anaita’s Founder-Led Content Webinar
- Bed Threads Journal
- Fayla Sleepwear
See omnystudio.com/listener for privacy information.
We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)
Resources mentioned in this episode:
See omnystudio.com/listener for priv...
Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you!
Resources mentioned in this episode:
- Outersignal
- Creative Converters Tool
- Abi Marvel's Hotel Room
- CHUUG video
- Levi's Stadium Logo
- Tuttofare
APPLY FOR CRUEL SUMMER HERE >>>
See omnystudio.com/listener for privacy information.
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr
Resources mentioned in this episode:
- Muscle Republic's $4m in 1 hour
- FORUM
- Harris farm is delivering through Amazon
- Teleprompter w...
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout
Resources & brands mentioned in this episode:
- Suave Activewear
- Meadow Lane Board of Director meeting
- KLOAK
- Claude Cowork
- ChouChou Intimates x Elena Tea
- Partnerships in a Pinch <...
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about...
Resources mentioned in this episode:
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.
This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!
Resources mentioned in this ep...
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.
Resources mentioned in this episode:
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).
A few of the resources we mentioned:
- Apply for Cruel Summer
- Metricool
- Claude Cowork
- PANACHE Brooklyn
- Fredgies
- Staje Supplements
- Kidhy
- Hero Packaging
- No.2 Drops
- Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline
See omnystudio.com/listener for privacy information.
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands & resources mentioned:
See omnystudio...
So, who really won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help ...
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
Resources mentioned in this epiosde
See omnystudio.com/listener for privacy in...
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
- Chargeflow
- Pomelli
- Adam Sullivan | Evidence Based Training
- Kitchen Warehouse Bake Friday
- Sare Store
- Rattle Style
- Proud Poppy
- Lullaby Club
- LSKD
See omnystudio.com/listener fo...
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