Marketing ATM

So, who really won the Australian Open? (Pssst it was a brand of course!)

In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!

Brands and resources mentioned:

• Mecca's AO Activation
• Waterdrop
...

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help ...

SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).

APPLY FOR CRUEL SUMMER HERE

Resources mentioned in this epiosde

• Shopify Workflows
• PushOwl
• Loyalty Harbour
• Ice Glow
• Toast Tan
• Motion.ai
• Coastal Grl

See omnystudio.com/listener for privacy in...

Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:

• Bethenny Frankel x Loreal
• Sophie Monk x Yellowtail at Showpo
• BOM's $96.5million website
• Go-To retires Gro-To
• Hommey's Dance Content
• Squoosh
• Carla Ai
• Daphne 
• Giggly Squad
• MYER ONE Loyalty & JD Sports
• The Hunger...

A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. 

Resources & brands mentioned in this ep:

• Chargeflow
• Pomelli
• Adam Sullivan | Evidence Based Training
• Kitchen Warehouse Bake Friday
• Sare Store
• Rattle Style
• Proud Poppy
• Lullaby Club
• LSKD

See omnystudio.com/listener fo...

Our top ranking episodes so far:

1. Viral, Ugly, Private & Sexual Wellness Brands
2. Building in Public, Controversy & the King of Phones
3. Bold Awakenings, $25million & Recipe for Success

Resources we mentioned in this episode:

• Lacoste Leaf Artist
• Jaipur Rugs
• Hinge No Ordinary Love
• Shopify's Sidekick
• Chatgpt for CSS
• FazeIt
• Happy Hairbrush
• DJ Mashden Kutcher 
• Ads Tips
• Bored George

See omnystudio.com/li...

We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch!

• Tangiblee
• Coach
• Pattern
• Kith
• Unhinged ways to get customers
• Bad on Paper

Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co

See omnystudio.com/listener for privacy...

Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison?

Resources & brands we mentioned:

• Haemanthus 
• BOUF Hair
• Chip N Mix Noosa
• Tally*
• ChatGPT or image generation
• Barilla's Spotify playlists
• Femme Organic

See omnystudio.com/listener for privacy info...