Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
Episodes
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.
Resources mentioned in this episode:
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).
A few of the resources we mentioned:
- Apply for Cruel Summer
- Metricool
- Claude Cowork
- PANACHE Brooklyn
- Fredgies
- Staje Supplements
- Kidhy
- Hero Packaging
- No.2 Drops
- Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline
See omnystudio.com/listener for privacy information.
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands & resources mentioned:
See omnystudio...
So, who really won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help ...
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
Resources mentioned in this epiosde
See omnystudio.com/listener for privacy in...
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
- Chargeflow
- Pomelli
- Adam Sullivan | Evidence Based Training
- Kitchen Warehouse Bake Friday
- Sare Store
- Rattle Style
- Proud Poppy
- Lullaby Club
- LSKD
See omnystudio.com/listener fo...
We're almost at the end of season 2!! Here are some resources from this episode:
- Great Wrap's $39m in debt
- Porsche & Pilates
- Voicemail Hack
- Chatgpt & Shopify's Integration: Merchant Application Form
- Button Amsterdam
- Francesca Jewellery
- Sinchies
See omnystudio.com/listener for privacy information.
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode:
Loved the ep? Leave us a review!
Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Velocity's 1 point store
- Milanote
- Air.Inc
- Oatly
- Aldi / Aldeh
- Kove & Co
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Ultraviolette | Naked Sundays | Cancer Council & Choice
- Pitchslap.me
- TikTok Smart Ads
- Clutch Glue | Annabel Hay
- Baked in Space
- Maison Appret
- No.2 Toilet Drops
- Hero Packaging
See omnystudio.com/listener for privacy information.
Our top ranking episodes so far:
- Viral, Ugly, Private & Sexual Wellness Brands
- Building in Public, Controversy & the King of Phones
- Bold Awakenings, $25million & Recipe for Success
Resources we mentioned in this episode:
- Lacoste Leaf Artist
- Jaipur Rugs
- Hinge No Ordinary Love
- Shopify's Sidekick
- Chatgpt for CSS
- FazeIt
- Happy Hairbrush
- DJ Mashden Kutcher
- Ads Tips
- Bored George
Resources mentioned in this episode:
- Aftersell App (Shopify)
- Rekover Ai
- Peppr Beauty
- Happy Hairbrush
- Neon Goat
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Touchland's $880million Exit
- Anaita's 7 day content challenge
- NZ Cheap Cars
- Daydream David
- Microsoft Clarity & Hotjar
- Appstle & Recharge (for subscriptions)
- Underlash
See omnystudio.com/listener for privacy information.
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves)
- Magnific AI
- Whatsapp stories sticker
- Kerry Gold Butter
- Ashley Raso Capsule WD
- Cinch Skin
See omnystudio.com/listener for privacy information.
Check out some of the resources mentioned in this episode:
- Traakr
- Pippit.ai
- Sourmilk
- Sky Bailey - Email Marketing
- Ecoy
- VideoAsk
- TYB
- Loco Love Chocolate
See omnystudio.com/listener for privacy information.
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch!
Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co
See omnystudio.com/listener for privacy...
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations.
A few resources we mentioned:
- Rangeme
- Countdown by James Newton Howard
- CeraVe's activation in a movie theatre
- Billie guerrilla marketing posters
- Tilda&Moo
See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison?
Resources & brands we mentioned:
- Haemanthus
- BOUF Hair
- Chip N Mix Noosa
- Tally*
- ChatGPT or image generation
- Barilla's Spotify playlists
- Femme Organic
See omnystudio.com/listener for privacy info...
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