GTM Roulette
GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
Episodes
In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to create more personalized, effective campaigns. They dive into the challenges of attri...
In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming essential for building relationships and engagement.
In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing.
They delve into the importance of data in creating personalized, high-impact campaigns, how AI is changing the game, and the role of automation in str...
In this episode of the GTM Roulette podcast, Sendoso’s Co-CEO Kris Rudeegraap sits down with CMOs Keri Brooke and Wendy White to explore how an underutilized channel is reshaping B2B marketing.
Join Kris Rudeegraap, CEO and Co-Founder of Sendoso, as he spins the wheel and dives into a surprise topic with his guests on this episode of the GTM Roulette Podcast.
Featuring Pradeepa Kolli from Edeco Group and Martin Garvey from Gong, this engaging conversation will explore an unexpected yet crucial aspect of sales and marketing. As they share their insights and experiences, listeners will uncover valuable strategies,...
In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot.
Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind for every marker.
From building a beloved brand to balancing targeted...
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