Heard Business School
Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.
Episodes
Starting a private practice sounds exciting…until the clients don’t show up.
In this episode, Gerald Joseph, licensed clinical social worker and founder of The Capital Therapist, joins Michael Fulwiler to share what it’s like to build a therapy business from the ground up.
Gerald opens up about their journey from fashion merchandising to mental health care, the roadblocks he hit while getting licensed, and how he’s carved o...
Navigating the complexities of running a therapy practice today means balancing clinical care with growing administrative demands and emerging technology.
Ted Faneuff, a practicing therapist and Head of Clinical Operations at Upheal, joins Michael Fulwiler to explore how AI is reshaping mental health care and helping therapists reclaim time and reduce burnout.
Ted shares his personal journey, including his late ADHD diag...
Designing a career on your own terms isn’t easy, especially if it doesn’t exist out there yet. But Dr. Emily Anhalt found a way to do just that.
Dr. Emily, clinical psychologist, author, and co-founder of Coa, talks with Michael Fulwiler about building a career that works for you. From her early days in private practice to launching a mental health startup, Emily shares how she reframed mental health as emotional fitness an...
Building a successful career in mental health often requires navigating personal challenges, shifting professional goals, and staying adaptable in the face of growing demand.
Dr. Joy Harden Bradford, Founder of Therapy for Black Girls, joins Michael Fulwiler to discuss her path from a small-town Louisiana upbringing to becoming a leading voice in Black women’s mental health.
Dr. Joy shares how her early curiosity about h...
Navigating a career in social work can be incredibly challenging, especially when balancing personal struggles, family life, and the demands of private practice.
Gary “Trey” Taylor, a licensed clinical social worker, educator, and consultant, joins Michael Fulwiler to share his journey from the car customization business to advocating for mental health, particularly within the Black community.
Gary reflects on his pe...
Building a therapy business comes with its challenges, especially when you’re navigating AuDHD and entrepreneurship.
Patrick Casale, CEO of All Things Private Practice, joins host Michael Fulwiler to talk about how embracing vulnerability and authenticity can shape a successful therapy practice.
Patrick opens up about his journey of navigating ADHD and autism while building a business, explaining how showing up as your ...
Therapists have long been told they won’t make it on their own in private practice.
Season 2 of Heard Business School flips that script. In this trailer, host Michael Fulwiler introduces you to therapists who are breaking the mold, redefining what success means, and sharing honest stories from their journeys.
You’ll hear from guests who have faced tough challenges, like carrying invisible wounds or learning the business...
Did you know S corporations (S corps) can provide significant financial benefits for therapists and their private practices?
Andrew Riesen, Co-founder and CEO of Heard, joins our host Michael Fulwiler to break down the process of electing S Corp status and using it to your advantage. He explains how it can help private practice owners save on taxes while also outlining the additional administrative responsibilities it enta...
How do you go from nonprofit work to a private practice making 6-figures?
Kelly McKenna, a licensed clinical social worker and business coach, joins host Michael Fulwiler to share how she leveraged Instagram, raised her rates, and generated $250,000 in her first full year as a private practice therapist.
Kelly shares her marketing expertise, how she found her niche, and how to navigate billing and administrative hurdle...
Fostering a successful private practice while navigating academia, sports psychology, and representation in the therapy field can be daunting—but Dr. Lawrence Jackson has done just that.
As a licensed therapist and mental performance coach, Dr. Jackson has worked with athletes transitioning out of professional sports while also focusing on elevating diverse voices in therapy.
To truly connect with clients, therapists must embrace authenticity, cultural awareness, and personal identity. On top of that, there needs to be a deeper understanding of how our backgrounds and identities shape our practice. Michelle Vo, a Licensed Clinical Social Worker and advocate for mental health, emphasizes the importance of sharing personal narratives in fostering genuine connections.
Creating an excellent therapist profile is more than just credentials.
It’s about fostering one that truly resonates with clients in the hopes of building trust and meaningful connections.
In this episode, CEO of Mental Health Match, Ryan Schwartz joins host Michael Fulwiler to share his insights on crafting therapist profiles that instill hope and foster genuine client relationships.
Ryan discusses the importance of ...
Starting a private therapy practice in New York City is no small feat.
Growing it into a thriving business? That’s a whole different challenge.In this episode, therapist and content creator Lauren Larkin sits down with host Michael Fulwiler to share her journey of building a successful practice in one of the most competitive cities in the world. From navigating a saturated market to going viral on platforms like TikTok and ...
Building a successful and inclusive therapy practice comes with its own set of challenges.
Therapist and consultant Kenya Crawford, LMHC has created a model for doing just that.
By centering the needs of Black queer individuals and developing an anti-oppressive pricing structure, Kenya has built a practice that prioritizes accessibility and authentic healing.
In this episode, Kenya joins host Michael Fulwiler to share how sh...
Building a therapy business isn’t an easy task. But creating one as a neurodivergent therapist? Even harder.
Dr. Amy Marschall, a licensed psychologist and private practice owner of RMH-Therapy, shares her experience with host Michael Fulwiler, on how she found her own personal secret sauce to building additional income streams, including providing assessments and evaluations.
In detailing her journey of navigating ...
As therapists, understanding and managing the financial side of your practice is crucial.
But that doesn't mean it has to be complicated.
Andrea Rotondo, a bookkeeping expert for therapy practice owners at Liquid Cents Bookkeeping, recognized the need for clear and accessible financial guidance in the mental health field.
Andrea shares her insights with host Michael Fulwiler, discussing the importance of setting ...
Referrals are the lifeblood of any successful therapy practice.
Yet many therapists struggle to build a consistent and sustainable referral network.
Dr. Brian Dixon is a triple board-certified psychiatrist, therapist, and entrepreneur passionate about patient care and systemic change.
In this episode, Dr. Dixon joins host Michael Fulwiler to discuss the structural issues of the healthcare system, the pragmatic shifts he’s mad...
There needs to be accountability for low pay, burnout, and blaming of therapists.
And for long-term sustainability in the field, we need to set boundaries and realistic expectations.
Tracy Vadakumchery, LMHC, also known as “The Bad Indian Therapist,” is known for her bold approach to therapy and systemic change.
In this episode, host Michael Fulwiler and Tracy unpack why therapy is political. She also shares the importance of...
Starting a therapy practice comes with its own set of challenges. Expanding from a solo to a group practice adds a whole new layer of complexity.
Dr. Jennifer Contarino Panning, founder of Mindful Psychology Associates, shares her experience with host Michael Fulwiler, detailing her journey from a newly licensed clinical psychologist to the owner of a thriving group practice in Evanston, Illinois.
Dr. Panning discus...
A lot of therapists are told to “niche down” but aren’t told exactly what that means or how to do it.
And without a well-defined niche, your practice will struggle, if not sink.
Allison Puryear is a licensed clinical social worker based in North Carolina and an inspiring mentor to therapists through her transformative program, Abundance Practice Building.
In this Office Hours episode with host Michael Fulwiler, Allison u...
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