Learnings at Scale

Learnings at Scale

Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.

Episodes

June 11, 2025 24 mins

What does it look like to build fast, ship constantly, and stay laser-focused, all with a small team?

In this episode, Dave shares his full workflow from the first Slack check-in of the day to coding with AI pair programmers and automating internal ops. We talk about designing scalable systems, reducing coordination drag, and leveraging small teams as a competitive advantage. Whether you're an indie hacker, startup founder, or curi...

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Can a single person build a billion-dollar company with the help of AI? In this thought-provoking conversation, we explore how foundational business functions are being redefined by AI power users, from product development and customer service to legal and operations.   This episode focuses on these topics:
  • Why legacy companies may struggle with AI inte...
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What happens when a billion-dollar company can be built by a team of one, or just a few, thanks to AI? In this episode, we explore how artificial intelligence is revolutionizing work, mentorship, entrepreneurship, and organizational structure.

Our guest, a veteran tech entrepreneur Dave Sifry, shares hard-won lessons from scaling startups like Technorati, insights on company growth breakpoints, and candid reflections on how Gen Z a...

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We’re stepping into the future of Revenue Operations with Nico Druelle. In this episode, we take a look at the next wave of RevOps powered by AI, predictive lead scoring, and the tools that are putting the power of data science into the hands of operators.Could CRMs like Salesforce and HubSpot soon be obsolete? Is RevOps about to become the most strategic function in your go-to-market motion?

Tune in to explore:

- The rise of no-co...

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Join RevOps expert Nico Druelle as he breaks down the critical metrics and KPIs that drive business growth. Learn how to track performance at each stage of the customer journey, from lead to customer and beyond. Nico provides insights on aligning sales and marketing teams through shared metrics, creating accountability across departments, and adapting your measurement framework as your company scales. Perfect for RevOps professiona...

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Join us as tech leader Nico Druelle breaks down the essential RevOps tools that power high-growth companies. Learn which platforms deliver real ROI, how to build your stack strategically, and avoid costly tech mistakes. Nico shares his turnkey stack recommendations including Salesforce, Apollo, HubSpot, and specialized tools for both inbound and outbound revenue generation. Perfect for RevOps professionals, growth leaders, and foun...

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In this episode, we bring back Nico Druelle, the go-to RevOps architect for hypergrowth startups. Whether you're a founder or early-stage operator, Nico breaks down the exact systems, tools, and strategies you need to lay a solid RevOps foundation, from CRMs and marketing automation to lead enrichment and sales engagement platforms. Learn how to:
  • Set up...
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In this episode, Max welcomes back RevOps expert Nico Druelle to discuss how Revenue Operations can transform siloed departments into a cohesive revenue-generating machine.   Discover how an effective RevOps function:
  • Prevents departments from working in isolation
  • Creates clear handoffs between teams
  • Aligns marketing qualified leads (MQLs) with sales pr...
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In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referr...

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What exactly is Revenue Operations, and why is it suddenly everywhere? In this video, RevOps expert Nico Druelle cuts through the jargon to reveal how this critical function orchestrates your entire revenue stack. Learn why RevOps is more than just a buzzword—it's the bridge between departments that creates a unified customer journey from first touch to support. Discover why placing RevOps under existing departments undermines its ...

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Aytekin Tank, founder and CEO of Jotform, shares the remarkable story of bootstrapping his company from a simple form builder to a platform serving 25 million users without ever raising venture capital. From his early days as a developer creating forms for a media company to building a product empire with 600 employees, Aytekin discusses the freedom of bootstrapping, the power of continuous innovation, and the importance of balanci...

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David Blinov is the founder and CEO of the F Company, one of the top B2B marketing agencies in the Nordics. In this episode, David and Max dive into what it takes to build a successful agency, from the art of specialization and navigating industry challenges to marketing strategies that drive growth. They also explore the broader themes of entrepreneurship, including the highs and lows of starting a business, and what it takes to s...

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Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating algorithm updates, how to troubleshoot a sudden loss in traffic, and much more.

 

Show...

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Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads."

Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue ...

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Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.

Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on p...

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Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year.

 

Show notes:

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(00:00) Introduction (01:59) Anis' Background (05:00) Joining Tinder and Growth Hacking (09:16) Launching M...

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Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business. 

...

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Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range of consumers. Discover how Dousset turned a small brand specializing in high jewelry i...

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Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for building lead magnets, the nuance of channel selection, why simplicity is so important in ...

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Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond.

Max and Charlie talked about poker math and how to apply it in marketing, the best cold outreach Charlie has ever received, the importance o...

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