Wayfinding Xchange Podcast
Join us on the Wayfinding Xchange Podcast, where we delve into the latest insights and draw inspiration from leading experts, tech innovators, and key contributors in the fields of design and wayfinding. This podcast is a passion project for us, providing a platform for exploring the cutting-edge of our industry. About Endpoint: At Endpoint, we’re known for more than just podcasts. We are an internationally renowned, award-winning practice with a team of over 50 graphic designers, industrial designers, project managers, and production specialists. Since our founding in 1999, we have dedicated ourselves to designing and delivering innovative wayfinding and signage solutions across various sectors. With studios in London and Dubai, our main focus is providing exceptional design services to our clients worldwide. You can learn more about us at www.weareendpoint.com.
Episodes
Why do people get lost in hospitals, even when the signs seem clear? In this episode of the Wayfinding Xchange Podcast, we speak with PhD researcher Victoria Goldenberg to explore what really happens when people navigate healthcare environments.
Using ethnographic research and eye-tracking methodology, Victoria reveals how stress, cognitive overload and human behaviour influence the way we navigate, often in ways we don't eve...
Are we designing inclusive spaces in the right way? In this episode of the Wayfinding Xchange Podcast we speak to Ed Warner, CEO and Co-Founder of Motionspot, about why the built environment needs to rethink its approach to inclusive design.
The conversation explores how to move beyond minimum standards, the role of lived experience in shaping better outcomes, and why treating inclusion as a measure of design quality can lead...
Digital navigation is evolving rapidly. Interfaces are becoming more familiar, user expectations are shifting and guidance is moving towards systems that feel more seamless and less visible. Yet the core challenge remains the same: people still need to understand where they are before they can decide where they want to go.
In this episode of the Wayfinding Xchange Podcast, A...
In this episode of the Wayfinding Xchange Podcast, we speak with Jon-Scott Kohli of BDP Pattern about Everton's new waterfront stadium and the role architecture plays in creating an intuitive street-to-seat journey. The conversation explores stadium wayfinding, heritage-led design, fan experience, movement planning and how architecture and information design work together in high-pressure event environments. For architects, venue...
In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built. They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coheren...
In this episode of the Wayfinding Xchange Podcast, Lucy Smith of HTA Design discusses how inclusive design and community engagement can shape more welcoming, legible places. The conversation covers estate regeneration, co-creation, place-based storytelling and the relationship between design decisions and everyday lived experience. It is a strong reminder that wayfinding is not only about movement, but about belonging, participat...
In this episode of the Wayfinding Xchange Podcast, we speak with Sean Lockie, Director and UKIMEA Decarbonisation Leader at Arup, about decarbonisation, climate resilience and the wider sustainability agenda shaping the built environment. They discuss how sustainability is influencing design thinking across disciplines, from governance to finance to material choices, policy and long-term resilience. It is a broad and timely conver...
In this episode of the Wayfinding Xchange Podcast, Michaela Pihl Olsen of Urgent Agency shares her perspective on Scandinavian design and its influence on wayfinding, branding and communication. The discussion explores regional approaches to navigation, the growth of strategic wayfinding in Copenhagen, and the balance between clarity, simplicity and identity in the built environment. This episode is for anyone interested in inte...
In this episode of the Wayfinding Xchange Podcast, we speak with Lizzie Whirrity, Head of Visitor Experience at Imperial War Museums, about what it takes to deliver a best in class museum experience.
They discuss visitor needs, operational realities, emotional journeys and the importance of clarity and consistency in cultural environments. It's a conversation that highlights how visitor experience is shaped by far more than e...
In this episode of the Wayfinding Xchange Podcast, we speak with Ryan Little, Founder of Funguy Design, about the potential of mycelium as a material for sustainable signage and architectural applications.
They explore innovation in materials, circular design thinking and whether lower-impact alternatives can become viable at scale in the built environment. It's a fascinating conversation at the intersection of sustainability...
In this episode of the Wayfinding Xchange Podcast, Cybelle Jones, CEO of SEGD, discusses how experiential design can shape more meaningful relationships between people and the environments around them.
The conversation looks at connection, identity and the role design plays in supporting human wellbeing. It broadens the discussion beyond signage to the wider experience of navigating and understanding place.
For anyone working in wa...
In this episode of the Wayfinding Xchange Podcast, Scott Carroll, Director at LDA Design, explores the relationship between landscape architecture and wayfinding.
This discussion explores movement through outdoor environments, how landscape can support orientation, and the importance of integrating navigation thinking into wider public realm design. It is a useful reminder that wayfinding starts long before a sign is needed.&...
Welcome to the Wayfinding Xchange Podcast, where we explore the ideas, people and projects shaping wayfinding and the built environment.
Through conversations with designers, technologists and industry leaders, we uncover how navigation, experience and design come together to influence how people understand and move through space.
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and th...
In this episode of the Wayfinding Xchange Podcast, Ocean Liu, Senior Associate and Senior Project Interior Designer at HOK, discusses the role of interior design in shaping the visitor experience and influencing how people move through space.
The conversation explores collaboration, atmosphere, materiality and how interior environments can support intuitive understanding, comfort and engagement. It is particularly relevant where ar...
In this episode of the Wayfinding Xchange Podcast, we speak with Giles Rhys Jones about what3words and how a new approach to location is influencing navigation worldwide.
They discuss the challenge of describing place clearly, how digital addressing systems work, and where this kind of technology can support better wayfinding in the built environment and beyond.
For anyone interested in location technology, navigation and com...
In this episode of the Wayfinding Xchange Podcast, we speak with Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, about the intersection between exhibition design and wayfinding.
They discuss how cultural environments balance narrative, orientation and visitor flow, and how design can help people feel both guided and inspired. It is a rich conversation about the overlap between storytelling and nav...
In this episode of the Wayfinding Xchange Podcast, we speak with traditional signwriter Mark Josling, about craftmanship, heritage and the enduring value of making by hand.
This conversation explores materiality, lettering, authenticity and the role of traditional skills within contemporary environments. It is a reminder that wayfinding is also about character, expression and human touch.
This episode is for designers, fabric...
In this episode of the Wayfinding Xchange Podcast, we speak with Kathryn Marten from the National Theatre about the role of donor recognition in cultural environments and how it can be designed to feel meaningful, engaging and integrated into the wider visitor experience.
The conversation explores how storytelling, materiality and placement can transform donor recognition from a functional requirement to a considered part of ...
In this episode of the Wayfinding Xchange Podcast, we speak with Paul Jozefowski, Head of Building Design and Environmental Sustainability at the National Theatre, about how one of the UK's most iconic cultural heritage buildings continues to evolve.
This conversation explores how design interventions can support both environmental performance and visitor experience, without compromising the character of the building.
In this episode of the Wayfinding Xchange Podcast, we speak with multidisciplinary artist and designer, Jason Bruges, about the role of public art in shaping how people experience and understand space.
The discussion explores the intersection of architecture, design and technology, and how dynamic installations can influence movement, perception and engagement. It also considers how public art can act as a form of wayfinding,...
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