The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com

Episodes

December 15, 2025 11 mins

In this mid-December episode, I’m taking you behind the scenes of my own “December Slow-Down” — the intentional pause I take every year to reflect, reset, and plan for what’s ahead. I’ll walk you through the simple routines and questions that help me close out the year with clarity (not pressure), and the exact steps I take now so January doesn’t feel chaotic. If you’re an online health or fitness coach...

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In this raw and honest episode, I’m taking you behind the scenes of the last three years of my business — the failures, the lessons, and the truth most coaches never talk about.

From systems that broke… To offers that didn’t land… To trusting the wrong strategies… To rebuilding everything from the ground up…

I’m sharing what actually happened, what I learned the hard way, and how these experiences shaped the direction of my bu...

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Tired of feeling like you have to post nonstop to grow your coaching business? In this episode, Ria shares simple micro habits that help online health and fitness coaches build real relationships, attract clients offline, and grow their business without relying on social media.

Learn how small daily actions can lead to big results through connection, confidence, and consiste...

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It’s Thanksgiving week, and your inbox is full of flash sales and countdown timers—but should you be launching an offer? In this episode, Ria shares when it makes sense for online health and fitness coaches to jump into a Black Friday promotion and when to hold back. Learn how gratitude, offline connections, and intentional strategy can set you up for a powerful start to 2026.

🎙️ Plus, stay tuned for her November specials on th...

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Tired of pouring hours into Instagram with little to show for it? In this episode, Ria breaks down how online fitness coaches can attract dream clients offline — without posting every day. You’ll learn where to find your ideal clients in real life, how to start genuine conversations that don’t feel salesy, and the simple networking strategy that helped her clients sign high-ticket clients before they ev...

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You don’t need to post more — you need to connect more. In this episode, Ria shares what she’s been saying for years (and what big business influencers are finally catching on to): it’s not about the numbers, it’s about the people already in your world. If you’re a Health & Fitness Coach ready to grow your online business through real conversations — not constant posting — this one’s for you.

 

👉 Check out my November Coaching...

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Black Friday isn’t just for big brands. Learn what health & fitness coaches should offer this November to boost income, attract new clients, and set up momentum for the new year—without discounting your value.

 

Resources:

Apply for - The Authentic Connection System 🎁 Grab my free guide: Find Clients Offline 💬 C...

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Feeling disconnected from your business lately? You’re not alone. After weeks of talking about burnout and wanting to quit social media, this episode will help you reignite the spark that got you started in the first place.

In today’s episode, Ria shares how to rebuild your relationship with your business — one connection, one conversation, and one small step at a time. You’ll learn how to simplify what you do, reconnect to your “w...

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Feeling frustrated with Instagram lately? You’re not alone. In this episode, we dive into the real conversation many coaches are having — whether it’s time to leave the platform or simply change how you’re using it.

Instagram isn’t what it was in 2019 or even 2022. But it’s still where people go to look you up — your online résumé. The question isn’t just “Should I stay or g...

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Feeling stuck in your online coaching business? In this episode of The Fit Pro Journey Podcast, I get real about what’s been draining my energy—and how I'm refocusing before November to build momentum again.

From switching tech platforms (and hating it), to falling into late-night doom scrolling, she shares the behind-the-scenes truth of running a coaching business and how to reset fast when nothing seems to be landing.

If you...

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What if you didn’t have to rely on social media to grow your coaching business? In this episode, I share a story about my own family moment that made me rethink how much time we spend online—and why your business doesn’t need to be tied to an algorithm. You’ll learn real, proven ways to sign clients outside of Instagram and TikTok, and how building authentic connections can create a business that actually feels good to run.

Doors a...

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In this episode, I’m breaking down a hard truth: you didn’t become a fitness coach to spend your life making content. Social media can showcase who you are, but it’s not the thing that signs clients—relationships do. I’ll share how to shift your perspective, stop burning out trying to be a “content creator,” and start leaning into proven networking strategies that actually bring clients through the door.

And—big news—enrollment for...

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Day 3: Starting Conversations That Convert (Without Feeling Weird)

Selling doesn’t have to feel pushy. In this episode, I’ll teach you my “non-weird outreach” approach — how to lead with curiosity, ask (not assume), and share value before you share offers. You’ll also hear how clients used this to sign their first (or next) paying clients, and I’ll open the doors to my 16-week Authentic Connection Networking Program.

Apply for Auth...

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Day 2: Mapping Your Network to Find Warm Leads

Your next client isn’t hiding in your next Reel — they’re already in your circle. Today, I’ll walk you through how to map your network, uncover warm leads hiding in plain sight, and use my “6 Degrees of Clients” method to create a ripple effect of referrals and conversations.

Apply to Authentic Connection Networking Here

Connect with Ria on IG @_ria_z

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Day 1: The Real Reason Your Content Isn’t Converting (It’s Not You)

Content doesn’t equal clients — it’s your résumé, not your marketing plan. In this episode, I’ll show you why your posts might not be converting (and why it’s not your fault), the danger of “random reps,” and how to start thinking in terms of a system that connects content → conversations → clients

 

Connect with Ria on IG @_ria_z

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September 22, 2025 7 mins

Are you still waiting for Instagram to magically bring you clients? Posting daily, chasing reels, and trying trending audios won’t fix what’s really missing. In this episode, I’m pulling back the curtain on why content alone won’t sign clients—and how my free 3-day live workshop, 6 Degrees of Clients, will give you the system to finally turn real connections into paying clients.

Join me September 24–26 and learn how to: 👉 Pinpoint...

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Tired of posting nonstop with little to show for it? Discover why Instagram should be your resume—not your business plan—and how to start signing clients without the algorithm   Join 6 Degree of Clients: Here   Grab your free guide: How to Find Your Next Client Offline → Download Here   Connect with Ria on IG @_ria_z
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Having conversations is easy. Turning those conversations into paying clients? That’s where most health and fitness coaches get stuck.

In this episode of The Fit Pro Journey, Ria breaks down a simple 3-step framework to turn interest into income—without feeling salesy or pushy.

You’ll learn how to: ✅ Listen for the need in casual conversations ✅ Reflect and relate to build instant trust ✅ Confidently invite people into your pr...

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The last month of Q3 —so how is your business really perform?

In this episode of The Fit Pro Journey, Ria takes you through a step-by-step Q3 business reflection for fitness coaches to help you uncover what worked, what didn’t, and what needs to shift before Q4.

You’ll evaluate your clients and offers, lead generation, marketing and messaging, systems, and mindset—so you can reset and step into the fall with clarity, momentum, and ...

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August may feel like a throwaway month, but September is one of the BEST times to sign new clients. In this episode of The Fit Pro Journey, Ria shares 4 simple steps to reset your business, reconnect with leads, and ride the September momentum into a strong finish for the year.

🎁 Grab your free guide How to Find Your Next Client Offline here → Download Here

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