The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com
Episodes
As we head into the final quarter of the year, I’m taking a hard look at how I want my business to look and feel moving forward. In this episode, I’m sharing what I’m changing, what I’m letting go of, and why sometimes growing your business means giving yourself permission to do things differently.
If you’re a fitness professional building an online business and questioning what you want the next sea...
I Almost Quit Last Year (And Here's What Almost Nobody Tells You About That Feeling)
There was a week I looked at my PayPal balance and saw $5. Empty DMs, empty inbox, and a business I was ready to walk away from.
In this episode, I get honest about the exact moment I almost quit my online business, the unexpected offer that changed everything, and why wanting to quit doesn't mean you're not c...
Why Your Fitness Instagram Content Isn't Converting (It's Not the Trend)
Everyone's Instagram content suddenly looks the same — same trending audio, same voiceover, same on-screen text. In this episode, Ria breaks down why copying viral formats isn't the problem (and why it can absolutely still work) — but only if you're actually you while you do it. She unpacks the real reason borrowed scripts...
The Money Conversation No Fit Pro is Having
Most fitness coaches are pricing to survive the month, not to build a business that lasts. In this episode, I open up about the exact number I used to charge for coaching, the moment I realized undercharging — not the industry — was making me tired, and the real story of how I raised my prices from $100/month to $1,600/month without ever feeling "read...
August looked great on paper — until it wasn't. In this episode, I'm getting real about the loss that knocked me sideways, why I stopped pushing through when life got heavy, and why a month I had big plans for ended in silence instead of sales. If you've ever had a "slow month" in your online business and felt like you had to fake it anyway — this one's for you.
Not every month is roses. Some m...
There's an unspoken assumption in the fitness industry that every trainer's career is supposed to end the same way: online, scaled, and out of the gym. In this episode, Ria pushes back on that idea — not because online coaching is bad, but because it's not the only legitimate version of success. She talks through the massive middle ground between "em...
September is one of the biggest opportunity windows in the fitness industry — but the coaches who have momentum going into it started weeks earlier, not on September 1st. In this episode, Ria breaks down the five things she'd want in place before September hits: a clear offer, a clear picture of who she wants to work with, real conversations already ...
Is Your Fitness Job Safe? Why Every Instructor & Coach Needs a Backup Plan
You've built your career. You've put in the years, the certifications, the hours on the floor. But have you ever stopped to ask: what happens if it all disappears tomorrow?
Is Your Instagram Safe? What Every Fit Pro Needs to Know Before It's Too Late
It's the nightmare scenario nobody thinks will happen to them — until it does.
Lately, Ria has been hearing more and mor...
What does it take to compete at the highest level in sport — and what does that have to do with your fitness business?
In this episode, Ria breaks down the mindset principles behind the World Cup and Tour de France, and how those same principles separate fit pros who thrive from those who stay stuck
If this episode resonated with you, take a screenshot, share it on Instagram, and tag @_ria_z — I'd love to know what par...
Had a $0 month in your coaching business? You're not alone — and it doesn't mean you're failing. Here's what slow months actually mean and what to do next.
If you've ever stared at your Stripe account during a slow month and wondered what's wrong with you... this episode is for you.
In this ep...
Why do so many fitness coaches stay stuck for years, even after investing in certifications, courses, and endless business education?
In this episode of The Fit Pro Journey, I'm breaking down the real reasons health and fitness coaches struggle to grow their online coaching businesses. We discuss the trap of constant learning without implementation, how perfectionism keeps coaches from taking action, and why waiting for confidence ...
If you've been waiting for the algorithm, AI, another certification, or more followers to finally make your fitness business work — this episode is for you. Ria gets real about the four things fit pros are relying on that aren't actually building their business, and what to focus on instead.
I...
Are you a fitness professional wondering why some coaches build lasting careers while others burn out and walk away? In this episode, business coach Ria Zervos breaks down the real difference between coaches who stay in the fitness industry long-term and those who don't — and it has nothing to do with certifications or social media followers.
Ria shares what she's obse...
Most health and fitness coaches don't struggle because they're bad coaches.
They struggle because they don't know how to package their knowledge into an offer that people actually want to buy.
In this episode of The Fit Pro Journey Podcast, I'm breaking down the simple framework I use to help fitness professionals and health coaches create a coaching offer from the ground up—without spending months building courses, creating ...
If you're a fitness professional trying to grow your online business and you feel like you're always busy but never moving forward — this episode is going to hit home.
The truth is, most fit pros aren't stuck because of social media. They're stuck because they don't have a clear, defined offer. And without that foundation, no strategy, platform, or content plan is goin...
If you've been trying to grow your online fitness business since 2020 and feel like you're still in the same place — you are not alone. You've invested in programs, followed the strategies, and you're still juggling a full-time job while waiting for consistent clients to show up. It's exhausting. And honestly? It makes you want to quit at least once a week.
In this epi...
Stop Chasing 10K Months — Do This Instead
Are you obsessed with hitting 10K months in your online coaching business? It might be the very thing holding you back. In this episode, we're flipping the script on the biggest money mindset trap in the fitness and health coaching industry.
Instead of fixating on a revenue number, what if you focus...
Summer is loud — kids home, travel, and the "I'll start in September" mindset can quietly stall everything you've been building. In this episode, we're getting real about what consistency actually looks like when life gets chaotic, why you don't need more strategy (you need accountability), and how to make sure you hit September with momentum instead of regret.
Still posting every day and getting nowhere? It's time to stop the loop and build an online fitness business you actually own.
Are you exhausted from posting every day and still not seeing results?
In this episode of the Fit Pro Journey, we're getting honest about one of t...
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