The Mid-Marketers: Extu’s Podcast
Welcome, fellow Mid-Marketers, to the podcast that throws a wrench in the B2B machine! We’re not your average industry insiders, whispering secrets from ivory towers. We’re in the trenches with you, navigating the unique challenges and opportunities of the mid-market. We get it, because we live it, and we LOVE IT! Forget the tired, one-size-fits-all B2B advice. Here, we disrupt the status quo, sharing relatable stories from the real world, where hustle meets heart, and expert analysis cuts through the noise. We’re not afraid to challenge the norm, ask the tough questions, and inspire you to be better. This isn’t just a podcast; it’s a community of rebels. We’re the mid-market underdogs, hungry for growth, and ready to rewrite the rules. We share our stories, learn from each other, and celebrate our wins, big and small. Because here, every voice matters, every experience resonates, and every mid-market marvel can rise to the top. Ready to join the movement? Subscribe now and unleash your inner mid-market maverick. Together, we’ll disrupt, we’ll grow, and we’ll win.
Episodes
Is your channel incentive program draining your budget or driving real growth? In this episode of The Mid-Marketers, Extu CMO Nichole Gunn and Marketing Manager Adam Dilbeck sit down with Extu’s VP of Sales, Scott Fristachi, to break down the surprisingly simple math behind self-funding channel reward programs. Scott shares real-world strategies for designing incentive programs that pay for themselves, including how to:
- Set smart...
In this episode of The Mid-Marketers, Nichole Gunn and Adam Dilbeck sit down with Julian Jordan - entrepreneur, cybersecurity expert, healthcare IT consultant, and overall rockstar - to talk about the unseen threats facing medical practices today. From ransomware attacks to data breaches, the risks are real and growing. Julian shares insider knowledge on how healthcare providers can protect their data, keep patient information secu...
Is it a recession? A great reset? Or just another market cycle? Either way, mid-market businesses have decisions to make. In this episode, Adam Dobrik and Nichole Gunn break down how to use incentives, marketing investments, and customer loyalty to not just survive tough times—but come out stronger.
They share lessons learned from past downturns, including the 2008 financial crisis and 2020 pandemic, and offer actionable strategies...
In this episode of The Mid-Marketers Podcast, Extu CIO Kelly Held dives into the world of SOC-2 compliance. What is it? Why does it matter? And how can it benefit your business? Kelly explains the five trust principles, the difference between SOC-2 Type 1 and Type 2, and the steps businesses need to take to achieve certification.
SOC-2 compliance isn’t just about checking a box—it’s about protecting data, building trust with client...
Get ready to rev up your knowledge with this latest episode of The Mid-Marketers Podcast! We’re thrilled to welcome Lori Page, Senior Manager at Rinnai, as she dives deep into the evolving landscape of the trades and the impact of loyalty and channel marketing on growth. Join Extu’s own CMO Nichole Gunn and Client Accounts Manager Keenan Meadows as they explore industry shifts, the growing talent gap, and actionable strategies ...
In this episode of Extu's The Mid-Marketers, Nichole Gunn, Adam Dilbeck, and special guest Savannah Bobo uncover the fascinating psychology behind what drives people to engage with incentives. They dive into how tapping into core motivators—like achievement, competition, and recognition—can elevate channel partner loyalty and boost sales performance. The team breaks down the science of reward structures and explores why some progra...
In this episode of Extu's The Mid-Marketers, we explore how Artificial Intelligence (AI) is transforming channel marketing. From automation to predictive analytics, AI tools like ChatGPT and Gemini are revolutionizing how brands engage their partners.
We’ll also share how Extu is already leveraging AI to enhance our marketing strategies, offering insights into the benefits and challenges of this technology. Whether you see AI as a ...
In this bonus episode of Extu's Mid-Marketers, Adam Dilbeck sits down with Keenan Meadows, a tactical program expert and director of client accounts, to dive deep into the world of gamification. Discover how gamification can transform your loyalty programs, boost engagement, and drive real results. Learn about best practices, case studies, and actionable tips to implement gamification in your B2B marketing strategy.
In this episode of The Mid-Marketers Podcast, we dive deep into the world of gamification. We'll explore how to transform mundane tasks into engaging experiences that drive results. From understanding the basics to crafting effective strategies, we'll uncover the secrets to successful gamification programs. Join us as we discuss real-world examples, share valuable insights,and provide actionable tips to help you rev up your busines...
The Mid-Marketers roar to life! Extu's brand new podcast kicks off with Chief Marketing Officer Nichole Gunn and paid & social media specialist Adam Dilbeck. Join them as they unpack their B2B marketing journeys, tackle the challenges you face as a mid-sized business, and share their passion for helping you conquer the ever-changing marketing landscape. Buckle up and get ready to Rev Up Your B2B Marketing Machine!
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