Podcasting Momentum - The Marketing Flywheel for your Businesss
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve. Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way. Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads. The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more! Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
Episodes
Why are you podcasting in the first place?
In this conversation, Rachel Moore joins us to break down what makes a business podcast actually work. We get into the real reasons companies start podcasts, why so many shows create friction for listeners, and why great audio still matters more than flashy video. We also dig into one of the biggest questions in podcasting for marketing: how do you measure ROI when trust, authority, and buy...
Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from working in accounting to creating a bedtime stories podcast that organically reached over 13 million downloads.
We explore why building an audience purely on social platforms leaves you actin...
So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx.
Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time v...
Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why the true value of your show is measured in "Return on Impact."
Sarah shares her journey from coaching podcast guests to launching full-scale business podcasts designed for thought...
Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcast, to discuss how genuine curiosity can transform your show into an industry-leading platform.
Tommy shares his journey from an angling blogger to a podcast host who routinely interviews world-renowned...
Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005.
Dave shares invaluable lessons from his 20+ year career, including how to transition from a technical background to becoming an engaging host, why your "why" matters more than your gear, and the real reason you sh...
Are you obsessed with download numbers? It’s time to shift your focus. In this episode of Podcasting Momentum, we are joined by the vibrant Ande Lyons, a veteran podcaster since 2012 and host of "Don't Be Caged By Your Age."
Ande shares her incredible journey of brand building with podcasting, moving from the startup ecosystem to the pro-aging space. We dive deep into why "listening is an act of leadership,"...
When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems.
Nathalie reveals her "logical" path from IT to marketing and why hearing ...
When you want to master an industry, you talk to the insiders. This week, we're joined by Kendall Breitman, Community Manager at Riverside.fm, to discuss the intersection of journalism, television production, and the future of podcasting. We dive deep into why high-quality remote recording is the foundation of brand authority and why your transcript is actually your most valuable "unsung hero" for podcast content rep...
What is your personal brand? According to Mitch Carson, it’s what people say about you when you’ve left the room. In this episode, Josh Troche and Mitch Carson discuss the evolution of media—from the high-pressure, four-minute windows of live TV to the limitless connection of podcasting. Mitch brings 40 years of speaking experience and a background as an HSN pitchman to explain why paying your dues is the only way to build "po...
Bosses Start Somewhere: Landing Big Guests and Building Long-Term Momentum with Reilly Stith
Episode Summary
Is "overnight success" real? According to guest Reilly Stith, it usually takes about a decade. In this episode, we explore the "no shortcuts" philosophy behind Reilly’s brand, Bosses Start Somewhere.
We dive into her transition from audio-only to video, her "spiritual science" for formulating the ...
Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s a leader in the live-streaming space, proving that brand building with podcasting starts with showing your face.
In this episode, Josh and Katie break down the "Video-First Moun...
Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing, who demonstrates how niching down transformed her business and powered effective brand building with podcasting.
Discover how Adrienne took a bold step by focusing on mental health marketing and how this niche approach fue...
What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, Josh sits down with Andy Goldwasser, a seasoned litigator and the host of Trial War Stories, to unpack how creating a podcast has not only enhanced his legal career but also fueled personal gr...
If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to systems, and from audio quality to authe...
Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful authority asset that works long after the mic is off.
In this episode, Josh Troche brings in publishing powerhouse and podcasting veteran Tina Dietz to uncover why your podcast is already a book in disgu...
You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in.
Turns out, it’s not your setup, it’s your strategy.
In this episode, Josh Troche sits down with executive coach and podcasting pro Dr. Jake Clendenning to break down what actually drives podcast visibility and listener engagement. Spoiler alert: It’s not more gear or another “perfect” edit. It’s about asking...
Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed.
In this episode, Rob shares how leaning into his Disney-trained customer service roots helped him unlock a new approach to sales, one focused on serving, not selling.
Now, as the host of Sales TV Live, Rob uses podcasting to educate, connect, and challenge the status quo for sales ...
Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcasting by amplifying vital conversations around school food service and child nutrition programs.
Learn proven tips for podcasters on content creation, including how to record multiple ep...
You can knock… or you can podcast your way in.
When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding.
Whether you're leadi...
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