The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day. Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community. By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast. In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations. Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration. Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence. Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising. This podcast will provide answers to questions and topics like: Tips for Franchisees, Franchisors and vendor partners How to scale a franchise business Why is leadership important in franchising? How do I grow my franchise business? What are the trends in franchising? What is the challenge of franchising? How do I get involved in a franchise business? Franchise success stories Franchise marketing strategies
Episodes
What if the real differentiator between thriving franchise brands and struggling ones comes down to two simple traits: humility and hunger?
In this episode, Adam Contos, a high-performance leadership expert, former CEO of RE/MAX, and a leading voice in the franchise industry joins us for a conversation that cuts through the noise and gets to the heart of what truly drives franchise success. From his early days in the Marine Cor...
What happens when the franchise you built, the one that looked wildly successful from the outside, starts quietly falling apart behind the scenes?
In this powerful conversation, entrepreneur and author Ciara Stockeland shares the unfiltered truth about the rise and unraveling of her retail franchise brand, including the moment she sensed something was wrong long before anyone else did. From early wins and national recognition t...
What if the biggest threat to your franchise system isn’t sales, development, or operations but the financial foundation you’re quietly ignoring?
In this episode, we sit down with the franchise finance authority, Ron Feldman, a 30-year veteran who has advised, funded, and evaluated many franchise brands through ApplePie Capital, FRANdata, and Franchise America Finance. Ron pulls back the curtain on the one thing that separates healt...
What if the secret to sustainable franchise growth isn’t speed but steadfast values?
In this episode, Emma Dickison, CEO and President of Home Helpers Home Care, shares her journey from teaching to leading one of the nation’s most trusted senior care brands. With roots at Blockbuster during its explosive rise and nearly two decades at the helm of Home Helpers, Emma offers a masterclass in purpose-driven leadership.
She opens up about...
What if the secret to scaling a successful franchise wasn’t just about systems and sales but about mindset, discipline, and speaking a bold vision into existence?
In this episode, Jeff Dudan, Founder and CEO of Homefront Brands and former founder of AdvantaClean, shares how scrappy beginnings and servant leadership shaped his journey from painting apartments in college to leading a multi-brand franchise platform projected to ge...
What if the secret to franchise growth wasn’t found in dashboards or marketing campaigns, but in relationships, accountability, and culture?
Marianne Murphy has spent more than 25 years driving growth in franchising, from early days at Housemaster Home Inspection to leadership roles with Floor Coverings International, Any Lab Test Now, and more. A Certified Franchise Executive and EOS Integrator, she brings a unique perspective...
What do Mongolian barbecue, Ford Motor Company, and Ironman triathlons all have in common? For Billy Downs, they’ve each played a role in shaping his unique journey as a leader in franchising.
Billy “BD” Downs co-founded BD’s Mongolian Grill at just 26 years old, growing it into an international brand before selling and moving into consulting, nonprofit work, and ultimately becoming the first franchisee in the state of Michigan...
What happens when you grow up in a franchising family and spend your career helping others avoid the mistakes you saw firsthand?
John Francis, better known as Johnny Franchise and the swiss army knife of franchising, has lived every role in the franchise world: franchisee, franchisor, executive, advisor, and board member. Today, he mentors 15–20 brands at a time, helping leaders reduce risk, improve results, and scale with conf...
What separates good franchisors from great ones? This episode unpacks the lessons behind building, scaling, and selling franchise brands that thrive long term.
Kevin Wilson has spent his career at the intersection of strategy and franchising, turning ideas into nationally recognized brands and scaling businesses others thought couldn’t be scaled. From growing Mosquito Joe into a 350-unit system before selling to Neighborly, to...
What does it really take to lead a struggling franchise brand back to growth and keep it thriving for more than a decade?
Steve White, President and COO of PuroClean, shares the hard-earned lessons from his career turning underperforming organizations into award-winning, rapidly growing franchise systems. With a military background that shaped his servant leadership approach, Steve opens up about how putting franchisees first b...
What’s really happening behind the scenes at the IFA and why does it matter more than ever right now?
In today’s episode, Matt Haller, President and CEO of the IFA, shares the growing role the IFA plays in protecting, enhancing, and promoting franchising. From Capitol Hill to convention halls, Matt explains how his team is helping franchise brands navigate policy, access education and build community.
Matt dives into how st...
What does it take to turn a simple idea born in a barn into a nationally recognized franchise empire?
Cathy Deano, the visionary behind Painting with a Twist and co-founder of Twist Brands, takes us back to post-Katrina Louisiana, where a desire to bring joy to her community led to a business that now spans 400+ locations. But her journey wasn’t linear and it definitely wasn’t typical!
From scrappy startup beginn...
Are you building a franchise and wondering how to scale without sacrificing your values, sanity, or family time?
Want to hear how the co-founder of the world’s largest swim school grew from a single pool to 170 locations and still finds time to coach Little League and be with his family?
Today’s guest, Paul Preston serves as the Co-Founder and President of Aqua-Tots Swim School, where he oversees strategic planning, growth...
What does it really take to build a franchise brand where record sales, loyalty, and work-life balance all go hand-in-hand?
Today’s guest, Sam Ballas, is a serious numbers guy (his license plate literally says EBITDA!). And he is diving into his trademarked philosophy “driven by unit level economics”. Sam shares why focusing on the numbers at each location beats chasing super-sized national growth, and how regional relationship...
What does it take to build a franchise brand that puts people first and thrives for over thirty-five years?
In today’s episode, Paul Pickett, Chief Development Office of Wild Birds Unlimited (WBU), shares what has been key in making WBU successful over the last 35+ years.
The first key to success is having a strong values-driven culture. Paul shares how his mantra of “How you do anything is how you do everything” has helped...
What does it take to build an unstoppable franchise and lift others up along the way?
Today’s guest, Robin Gagnon, shares the transformative impact of having others believe in her talent before she believed in herself. And this personal insight is why she believes that belief is foundational to success.
Robin’s leadership philosophy revolves around learning, and lifting and leading others, which she credits for building mul...
What does it really take to build a franchise brand rooted in excellence, innovation, and world-class customer experience?
Clarissa Bradstock, CEO of Any Lab Test Now, shares a combination of strategies to really grow a franchise.
It starts with placing franchisees within 1 of 4 quadrants which helps you understand where they are in their business and their mindset. As well as listening to feedback, even when it’s tough to hear. And ...
Are you confused about the difference between the SBA franchise directory and the franchise registry and what recent changes mean for your brand's growth and funding?
We are diving deep into urgent changes in franchise funding, specifically around the SBA Franchise Directory, a topic you can’t afford to overlook.
We are joined by Edith Wiseman, President of FRANdata. Edith is breaking down everything from what FRANdat...
How does a “farm boy from Iowa” grow one struggling salon into a thriving empire of 33 locations?
Today on the podcast, we have Jerry Akers who is diving deep into the realities and opportunities within the franchise industry, and he’s getting straight to the point when it comes to the grit and growth mindset that is required to excel. Jerry is sharing how he took a single Great Clips location and expanded to 33 locations, and ...
What’s the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders?
Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he’s diving into crucial insights for aspiring franchisors, emphasizi...
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